Strategy Formulation

Long-term goal:

- Creation of export-oriented knowledge-intensive productions;

- Within 3-5 years to increase a share of the market to 40% due to concentration on expenses and opportunity to offer a competitive product for more reasonable prices;

- Expansion of a share in the international market.

Short-term objectives:

- To carry out annual decrease in expenses due to optimization of expenses and work with suppliers for 5%

- During 2009 - 2010 to increase profitability of sales for 2 ? 3% due to introduction of new technological development in IT technologies.

- Further development of investments through stock exchange

Formulation of domestic policy:

- Maintenance of hard to reproduce competitive advantages of the company (objektivization and fixing of "success mechanisms").

- Continuous development of these advantages - transformation of the company into spontaneous system.

- Maximum realization of professional and personal opportunities of employees.

Formulation of retail strategy.

- Further expansion of a network of retail trade;

- Opening of the service centers in all regional centers;

- Messages the balanced price policy, aspiring at the same time to the widest range.

- Further focus of LogyCom on wishes of buyers.

Formulation of corporate strategy.

At the moment the company has to be focused on an all-economic situation and the main tendencies of the market therefore JSC Logikom will adhere to stability strategy ? waiting. Strategy of stability is concentrated on the existing activities of the organization and preservation of the leading position in the market. Can be options of alternative strategy of stability: protection of position in the market, rationalization of the market, organization of the market. Stability through rationalization of the market that provides under itself reorganization of the served strategic zones of managing for the purpose of decrease in expenses or increase of efficiency of operational processes is necessary for the company. For example, by focusing on the most profitable segments, withdrawal from some segments.

Conclusion

The essence of development of strategy of development of the company consists in helping management of the company to solve a problem of a strategic choice. The choice of this or that strategic alternative is one of the most difficult administrative decisions as it is carried out (as well as in general strategic management) in the conditions of incompleteness (at all foresight of the manager ? it is impossible to provide all alternatives) and uncertainty (at popularity of options ? the probability of their manifestation is unknown) information and considerable risks.

Activity of the Kazakhstan company JSC Logicom is bright confirmation of how correctly chosen strategic management can lift the company on a leading position. On fidelity of the chosen strategy specifies not only long-term superiority in competitive fight, but also and constantly growing expansion of the company both on internal, and on international the markets.

What main lines of strategic management of JSC Logicom? First of all it of course organization of production. Here an obvious example is development by the company of Corporate information system of the automated account and management of LogyCom? ASTRUM? which on the example of JSC Logicom proved the superiority over other similar systems. Except everything the LogyCom? ASTRUM? system itself became goods in the market of IT technologies and successfully takes root on tens the Kazakhstan and foreign companies. The second important line of strategy of the company is its aiming at acquisition of the latest development in the field of IT technologies and introduction in the production. The third important line is the wide range of activity of the company - creation of IT solutions of any complexity and scale, from delivery of workplaces to office of small enterprise to the complex decision of information system of establishment of the state level, the fullest satisfaction of needs of the customer, establishment of the reliable and long relations with clients based on trust and mutually beneficial cooperation. Also it is necessary to refer constant focus on the client to advantages of the company - to services of clients flexible working conditions ? an individual approach, the optimum prices, the shortest time, a long guarantee, worthy level of service, the attentive attitude of each employee of the company towards the client are provided. The complex of the offered services covers all steps from design and drawing up specifications, delivery of equipment and ON, installations of the equipment to guarantee and post-guarantee maintenance. For creation of IT solutions the big range of the equipment, a wide line of the computer equipment, capacities, unique for Kazakhstan, is at the disposal of the company.

Continuous improvement of quality also is characteristic for the company. For the purpose of it business processes, guaranteeing quality of the final product at all stages of its creation are formed. Continuous improvement of quality also is characteristic for the company. For the purpose of it business processes, guaranteeing quality of the final product at all stages of its creation are formed. Creation of team of adherents where everyone feels an integral part of the Company and it is aimed at achievement of the general result. Priority orientation to interests of shareholders, stable generation of financial result. Highlights of strategic management of the leader of the Kazakhstan and Central Asian markets of IT technologies are that, in general.

Date: 2016-06-13; view: 7