The ?Game-Changing? Economy

Businesspeople, salespeople, managers, entrepreneurs, and CEOs fear economic reductions?and understandably so. They reason (correctly) that when the economy moves into a period of major contraction, clients and customers cut back on projects, reduce spending, and worse, sacrifice quality looking for lowest-priced vendors and/or suppliers. It becomes more difficult to raise capital, close transactions, and make accurate projections that affect planning at all levels. People become filled with uncertainty and doubt that negatively impacts their ability to make decisions. These game-changing eco- nomic times can occasionally require major transitions in our skill set as well, particularly following periods of extended expansion. It is common for management teams, sales forces, and employees to be improperly equipped to transition in the game-changing economy.

It?s fairly easy to observe when people?s motivation and skill sets are crippled from extended periods of economic expansion. It?s a lot like a professional fighter who after a series of easy bouts appears to lose his edge, his power?even his sense of the basics. People tend to become dependent on a surplus of opportunities, easy credit, and cheap money and develop an overall unrealistic attitude when the business is good and the wind is at their backs. When the market changes and belts tighten, the forces are no longer at your back but are directly blowing in your face. Every weakness in the orga- nization is greatly magnified when times get tough. Mis- takes become more costly, every transaction vital and failure

becomes a real possibility for both individuals and companies that aren?t able to transition within the new economy.

At the time I began writing this book, the world was entering one of the greatest economic contractions since the Great Depression. During periods of major game-changing economic shifts, people immediately find themselves scared, confused, overwhelmed, angry, hopeless about what to do, and unsure about whether there is anything they can do. During times like these, people suddenly realize that their businesses, incomes, and futures are at risk. It abruptly seems as though the world is giving each of us a giant wake-up call by screaming, you are vulnerable and may cease to exist!

The truth of the matter is that if you aren?t number one in your category or field, then you are in a precarious and dangerous situation. If you aren?t first, it pretty much doesn?t matter where you are in the race, you will suffer. Times like these show us how hazardous it is to be tied to or dependent upon the economy. Instead, you want to be in such a powerful position among your group that you are able to take advantage of the existing state of affairs.

This book is about how you can advance your profes- sional mission and goals and not just conquer but dominate the competition and the marketplace. Regardless of your prod- uct, service, or idea?and despite a challenging economy? you can be first and should always strive to be there. You must acquire a position within your company and/or career in which you are not susceptible to economic pullbacks and start thinking in terms of creating your own financial system. I don?t want you ever to settle for ?just getting by? or have

to worry about the condition of your finances. I say to hell with the economy! I choose to improve, conquer, and prosper and will do everything possible to be first. This book will show you exactly how to be successful and how to own that power- ful position of first. You will learn the exact actions to take in order to advance yourself, your company, and your ideas?and always come out on top.

Date: 2016-06-12; view: 85