John Wiley & Sons, Inc.

YOU?RE

LAST

SALES STRATEGIES

TO DOMINATE YOUR MARKET AND

BEAT YOUR COMPETITION

GRANT CARDONE

If You?re Not First, You?re Last

Sales Strategies to Dominate Your Market and Beat Your Competition

Grant Cardone

John Wiley & Sons, Inc.

Copyright ? 2010 by Grant Cardone. All rights reserved. QuickcloseTM is a registered trademark of Grant Cardone ? 2009.

Information-Assisted SellingTM is a registered trademark of Grant Cardone ? 1998. Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

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Library of Congress Cataloging-in-Publication Data:

Cardone, Grant.

If you?re not first, you?re last : sales strategies to dominate your market and beat your competition / Grant Cardone.

p. cm.

ISBN 978-0-470-62435-7 (cloth)

1. Success in business. 2. Strategic planning. 3. Organizational learning.

I. Title. II. Title: If you are not first, you are last. HF5386.C254 2010

658.8'2?dc22 2010004480

Printed in the United States of America 10 9 8 7 6 5 4 3 2 1

Contents

ivCONTENTS

Chapter 13 Effective Marketing Campaigns 127

Chapter 14 Repackaging for Increased Profits 137

Chapter 15 The Power Schedule to Advance

and Conquer 147

Chapter 16 An Advance-and-Conquer Attitude 161

Chapter 17 Your Freedom Financial Plan 175

Chapter 18 The Most Important Skill Needed

to Advance and Conquer 185

Chapter 19 The Unreasonable Attitude 199

Conclusion How to Guarantee Your Position 209

Afterword 215

Glossary 219

Index 249

Introduction

Date: 2016-06-12; view: 145