Nowadays, when individual judges another individual first at all he looks at his appearance and if person looks perfect, judging one tends to think that he is smart, gentle and nice as well. Thatís called Halo effect, one of the oldest and well-known theories of Socio-Cultural Psychology. People know just a little about such complex social behaviour, so they became victims of their own mind every day. However, no one wants make mistakes. The purpose of this study is to determine the impact of Halo Effect on the students, who will evaluate the teacher on the three dependent measures (physical appearance, mannerism and the level of intellectual competence). Subjects will be divided into two groups and each group will be shown a video with the same teacher which will behave in a nice way in the first video and in an unattractive way in the second one. The teacher is a woman, who is a Russian native speaker, who speaks English fluently. Participants will be asked to rate the target on 8-point scale for its level of physical appearance, mannerism and the intellectual competence. The data Iíll get will be analysed with the help of diagrams showing the percentage of how the teacher will be measured in two conditions. I predict that teacher which behaves in a nice way, likes teaching and her students will be at least twice highly rated than the one who behaves in an unattractive way. CRAP
According to the research study conducted by E. Nisbett and Timothy Decamp Wilson, the first, general evaluation of the person, would influence perception of his qualities such as manners, accent and personalities.
The aim of the study was that they wanted to find out personís impression on evaluation of other qualities. The hypothesis was that the subjects would not know that they are judging instructor by global evaluation, thus, will deny that it had affected their assessment of the instructor.118 students were taking part in their research study. The subjects took part in the experiment in groups of 6-17 people in each group. All of them were shown a video with a bright and pleasant instructor, but then, half of them were shown a video with a native French-speaking Belgian instructor answering same questions as previous one in his warm guise and another half saw him answering questions in his cold guise. After seeing each interview all subjects were given a questionnaire which evaluated instructor on an 8-point scale to rate his physical appearance, mannerisms and accent. Subjects were also asked a question ďHow much their liking for the teacher influenced the ratings they just made?Ē The subjects were confused why they gave one teacher higher evaluation. Most of them said that their attitude to the teacher, made from what he said, didnít affect their evaluation of his individual characteristics.
Furthermore, Miller had the studied Halo effect in 1970. He gave photographs of attractive and unattractive target to the participants with the request of rating their personalities. Surely, attractive people were highly evaluated, and this shows that peopleís unconscious personality prefers more physically attractive people and thinks they have more attractive personalities.
Almost all these studies used adults like subject, but there was a study, conducted by Dion in 1973, which used 3-6 year old kids and the effect was found as well.
In my study, which I replicate after Richard E. Nisbett and Timothy Decamp Wilson, I suggest that that the subjects will rate higher at all characteristics nicer behaved target. Iím will film the videos by myself, with a Russian-native speaking teacher, female gender, speaking English, and change some characteristics (Iíll ask to rate physical appearance, mannerism and the level of intellectual competence). The aim of my study is to see if it happens that nice behavior causes high evaluating of such ratings as intellectual competence, physical appearance and mannerism or not.
H1 - research hypothesis: Amiable behavior of a target causes higher ratings of his/her mannerism, intellectual competence and physical appearance
H0 - null hypothesis: Amiable versus hostile behaviour of a target has no effect on the participantsí ratings of his/her mannerism, intellectual competence and physical appearance
This is one tailed (directional hypothesis)
The design method chosen in my experiment is independent measures design as I use different subjects in each condition of the experiment. Itís convenient to use as the same test can be use twice, each subject takes part only in one condition and there is more possibility that it will not guess the aim of the study and will act naturally, and it will not get tired or bored as well. The weaknesses of the measure design is that statistics will be less relevant due to the fact that all the subject are different and more subjects are needed which isnít economical. All ethical guides were followed: subjects read the abstract of my work (so all of them clearly understood the nature of the experiment) and signed consent forms.
The experimental group is Condition A (that will be shown a video with a nice-behaved teacher), the control group, thereafter, Condition B. The IV is the subjectís behavior (amiable versus hostile) and the DV is participantsí attitude to the target as manifested by their ratings in three dimensions: mannerism, intellectual competence and physical appearance. At the conclusion of the study participants were fully debriefed, offered a copy of the results if they wished to see them and given an opportunity to withdraw.