Read the text and state the topic of each paragraph.
Define
a) the introduction;
b) the main body;
c) the conclusion.
Which type does the text belong to
a) opinion writing;
b) problem – solution;
c) for / against argumentation?
Find the linking words in paragraph 4.
Rewrite paragraph 1 by linking the sentences. Use appropriate linking words or phrases.
PART III. TOPICS
Unit 1. Globalization
1. Write an opinion essay (150-180 words) «Globalization: Import jeans, export values. If you do business in 50 countries, whose official standards do you follow?»
2. Write an opinion essay (150-180 words) «Globalization is good if the country has democratic rules that work».
Unit 2. Brands
1. Write a for and against essay (150-180 words) «How far can a brand stretch?»
2. Write an essay providing solution to a problem (180-200 words) «Rebranding a country or a region».
Unit 3. Travel
1. Write an opinion essay (150-180 words) «Travel is an important and necessary part of business life».
2. Write an essay providing solution to a problem (150-180 words) «How to make airports safe».
Unit 4. Advertising
1. Write an opinion essay (150-180 words) «Can you harness word of mouth to work for you?»
2. Write an opinion essay (150-180 words) «Advertising that gets you results»
Unit 5. Employment
1. Write an opinion essay (150-180 words) «Should candidates give answers that reflect their true feelings rather than what they think the interviewer wants to hear?».
2. Write an essay providing solution to a problem (150-180 words) «When you hire the right people, you have to treat them right. How to avoid unfair dismissal?»
Unit 6. Trade
1. Write a for and against essay (150-180 words) «For and against of free trade».
2. Write an essay providing solution to a problem (150-180 words) «Into thin air - offshoring and the economy».
Unit 7. Innovation
1. Write an opinion essay (150-180 words) «Can creativity and innovation solve your problems?»
2. Write a for and against essay (150-180 words) «For and against of creativity and innovation as the lifeblood of business success»
Unit 8. Organisation
1. Write an essay providing solution to a problem (150-180 words) «Syndrome of management problems: barriers to implementing the company's business strategy».
2. Write an essay providing solution to a problem (150-180 words) «How to avoid bureaucracy threat which dampens the speed, risk taking, and collegial atmosphere of the original start-ups of the company».
Unit 9. Money
1. Write an opinion essay (150-180 words) «Is CEO pay connected with corporate performance?».
2. Write an essay providing solution to a problem (150-180 words) «How to predict a business disaster?».
Unit 10. Ethics
1. Write an opinion essay (150-180 words) «How should you handle corruption in your markets?»
2. Write an opinion essay (150-180 words) «Where Morals and Profits Meet: The Corporate Value Shift. Companies can't consider themselves amoral or apart from society anymore—that the relationship between companies and society at large necessitates bringing a moral dimension to decision making».
Unit 11. Change
1. Write a for and against essay (150-180 words) «For and against of a large-scale change in your organization».
2. Write an essay providing solution to a problem (150-180 words) «Real emotional pain festers in every work environment and, if left unchallenged, can cripple an organization».
Unit 12. Strategy
1. Write an opinion essay (150-180 words) «A workforce strategy along with the overall company strategy need to be linked».
2. Write an essay providing solution to a problem (150-180 words) «How to align strategy with your «industry trajectory».
Unit 13. Cultures
1. Write an opinion essay (150-180 words) «At the bargaining table, it's crucial to understand the cultural differences».
2. Write an essay providing solution to a problem (150-180 words) «Cultural differences in business are where you discover the most basic assumptions that you've never even questioned. The ways to solve problems».