Who Makes Cold Calls1. Start ups
2. Sales organizations
3. Direct Marketing & Network marketing groups
4. Job search
5. Inventors and Technology
6. Agents – entertainment, sports, celebrity, PR, promoters, deal makers
7. Real Estate Industry – buyers, sellers, brokers, syndicators
8. Investment Funds
9. Fund Raisers
10. Professional Community -‐ Bankers, Lawyers, Accountants, Politicians
11. Doctors, Chiropractors, Dentist, Salon Practitioners
12. Service industry – Landscapers, Roofers, Plumbers, Contractors
Success MoNo
“Those willing to do the things others won’t do, create the life they want, but don’t yet have.”
-‐ Grant Cardone
The Cold Call
The willingness to call those not yet know is one of the great traits of highly successful entrepreneurs and business people willing to contact and get meetings with people they don’t yet know to get where they have not yet gotten. GC
Benefits of the Cold Call
1. Cost – effective -‐ 6X direct mail or advertising
2. Saves time
3. Pre-‐empt & dominate the competition
4. Identify & create business opportunities
5. Crash through obscurity
6. Build your personal reputation
7. Establish new relationships
8. Empowers you
Cost Benefits of the Cold Call
“Average cost of customer contact using a telephone to make a sales calls is $33.11 per call and the average cost of a field sales calls is $276.48 per call.”
Salesforce
FACT
First caller gets 50% of the market.
Last to call gets the rest.
The Always of a Cold Call
1. Honest transparent and straighrorward
2. Be Interesting and be interested
3. Believe you can make a sale on every call
4. Identify and solve problems
5. Be logical & structured
6. Be Respecrul
7. Be Enthusiastic
8. Be Memorable
9. Be Entertaining
10. Be Credible using third party information
Primary Purpose of The Cold Call
Close a Sale
Date: 2016-04-22; view: 1032
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