Success factors in managing public-private partnerships in the tourist sector (UNWTO)

ü A balanced structure, with clear role assignment and responsibility of all members;

ü Leadership sharing between both sectors, with shred and well defined goals, realistic expectations and identification of the benefits on both sides;

ü A flexible approach of the partners, along with the will to understand each partner`s needs, contributing with the share of resources;

ü Awareness that the development of tourism must be sustainable, from an economic, but also social and environmental point of view by all partners;

ü A long-term commitment that combines strategic vision and planning with specific short-term goals able to be measured;

ü Periodic evaluation of the effectiveness of the role performed by each partner;

ü Accurate and effective communication between partners and from partners towards all stakeholders

Destination management organizations (DMO), their levels

Destination Management Organisations levels

1^st level	National Tourism Authorities (NTAs) or Organisations (NTOs)	responsible for management and marketing of tourism at a national level.
2^nd level	Regional, provincial or state DMOs (RTOs)	responsible for management and/or marketing of tourism in a geographic region defined for that purpose, sometimes but not always an administrative or local government region such as a county, state or province.
3^rd level	Local DMOs (LMO)	responsible for the management and/or marketing of tourism based on a smaller geographic area or city/town.

National tourism administration (NTA)__________________________________

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National tourism ofﬁce (NTO)___________________________________________

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State tourism ofﬁce___________________________________________________

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Regional tourism organisation__________________________________________

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Local Tourism Administration and Local Tourism Association (LTA)_________

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Planning process

Process of Tourist Destination planning (key principles)

Date: 2016-03-03; view: 2037

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