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Success factors in managing public-private partnerships in the tourist sector (UNWTO)
ü A balanced structure, with clear role assignment and responsibility of all members;
ü Leadership sharing between both sectors, with shred and well defined goals, realistic expectations and identification of the benefits on both sides;
ü A flexible approach of the partners, along with the will to understand each partner`s needs, contributing with the share of resources;
ü Awareness that the development of tourism must be sustainable, from an economic, but also social and environmental point of view by all partners;
ü A long-term commitment that combines strategic vision and planning with specific short-term goals able to be measured;
ü Periodic evaluation of the effectiveness of the role performed by each partner;
ü Accurate and effective communication between partners and from partners towards all stakeholders
Destination management organizations (DMO), their levels
Destination Management Organisations levels
| 1st level | National Tourism Authorities (NTAs) or Organisations (NTOs) | responsible for management and marketing of tourism at a national level. |
| 2nd level | Regional, provincial or state DMOs (RTOs) | responsible for management and/or marketing of tourism in a geographic region defined for that purpose, sometimes but not always an administrative or local government region such as a county, state or province. |
| 3rd level | Local DMOs (LMO) | responsible for the management and/or marketing of tourism based on a smaller geographic area or city/town. |
National tourism administration (NTA)__________________________________
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National tourism office (NTO)___________________________________________
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State tourism office___________________________________________________
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Regional tourism organisation__________________________________________
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Local Tourism Administration and Local Tourism Association (LTA)_________
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Planning process
Process of Tourist Destination planning (key principles)
Date: 2016-03-03; view: 2451
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