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Decisions involved in choosing a destination
*What amount of expenditure?
*Which destination (country, region, resort)?
* Which mode of travel (scheduled air, charter air, ferry, rail, coach, car, bus)?
* Which type of accommodation (serviced or non-serviced)?
* How long will the holiday last (days / weeks )?
* At which time of the year will the holiday take palce
(season, month, specific date )?
* Package holiday or independent travel?
* Which tour operator (if package holiday)?
Factors influencing the destination decision
| Internal to the tourist | External to the tourist | |
| Personal motivators | Availability of suitable products | |
| Personality | Advice of travel agents | |
| Disposable income | Information obtained from destinations, tourism organizations, and the travel media | |
| Health | Word-of-mouth recommendation of friends and family | |
| Family commitments | Political restrictions on travel e.g. visa requirements, war and cases of civil strife | |
| Work commitments | Health problems and vaccination requirements in the destinations | |
| Past experience | Special promotions and offers from tourism organizations | |
| Hobbies and interests | The climate/destination of regions | |
| Existing knowledge of potential destination | ||
| Lifestyle | ||
| Attitudes, opinions | ||
| ? | ||
III. Tourists’ On-Site Experiences
Mechanisms Shaping On-site Tourist Behaviour:
Legal _______________________________________________________________
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Permits and passes ____________________________________________________
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Fees ________________________________________________________________
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Social norms__________________________________________________________
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Infrastructure design ___________________________________________________
________________________________________________________________________________________________________________________________________
Interpretation______________________________________________________
______________________________________________________________________________________________________________________________________
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IV. The customer satisfaction/dissatisfaction
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Two main approaches to defining satisfaction
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V. The formation of loyalty to tourist destination
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| ? |
Current models of consumer behavior in tourism
Date: 2016-03-03; view: 1034
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| Based on an initiative of the World Travel and Tourism Council (WTTC) | | | Motive factors and items |