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Decisions involved in choosing a destination

*What amount of expenditure?

*Which destination (country, region, resort)?

* Which mode of travel (scheduled air, charter air, ferry, rail, coach, car, bus)?

* Which type of accommodation (serviced or non-serviced)?

* How long will the holiday last (days / weeks )?

* At which time of the year will the holiday take palce

(season, month, specific date )?

* Package holiday or independent travel?

* Which tour operator (if package holiday)?

Factors influencing the destination decision

 

Internal to the tourist External to the tourist  
Personal motivators Availability of suitable products  
Personality Advice of travel agents  
Disposable income   Information obtained from destinations, tourism organizations, and the travel media  
Health Word-of-mouth recommendation of friends and family  
Family commitments Political restrictions on travel e.g. visa requirements, war and cases of civil strife  
Work commitments Health problems and vaccination requirements in the destinations  
Past experience Special promotions and offers from tourism organizations  
Hobbies and interests The climate/destination of regions  
Existing knowledge of potential destination    
Lifestyle    
Attitudes, opinions    
?
 
 
 

III. Touristsí On-Site Experiences

Mechanisms Shaping On-site Tourist Behaviour:

Legal _______________________________________________________________

________________________________________________________________________________________________________________________________________

Permits and passes ____________________________________________________

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Fees ________________________________________________________________

________________________________________________________________________________________________________________________________________

Social norms__________________________________________________________

________________________________________________________________________________________________________________________________________

Infrastructure design ___________________________________________________

________________________________________________________________________________________________________________________________________

Interpretation______________________________________________________

______________________________________________________________________________________________________________________________________

 
 

 

 


IV. The customer satisfaction/dissatisfaction

 

 
 


Two main approaches to defining satisfaction



 

           
   
 
   


V. The formation of loyalty to tourist destination

 

           
 
 
   
 
   

 

 


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Current models of consumer behavior in tourism


Date: 2016-03-03; view: 705


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Based on an initiative of the World Travel and Tourism Council (WTTC) | Motive factors and items
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