Decisions involved in choosing a destination

*What amount of expenditure?

*Which destination (country, region, resort)?

* Which mode of travel (scheduled air, charter air, ferry, rail, coach, car, bus)?

* Which type of accommodation (serviced or non-serviced)?

* How long will the holiday last (days / weeks )?

* At which time of the year will the holiday take palce

(season, month, specific date )?

* Package holiday or independent travel?

* Which tour operator (if package holiday)?

Factors influencing the destination decision

Internal to the tourist	External to the tourist
Personal motivators	Availability of suitable products
Personality	Advice of travel agents
Disposable income	Information obtained from destinations, tourism organizations, and the travel media
Health	Word-of-mouth recommendation of friends and family
Family commitments	Political restrictions on travel e.g. visa requirements, war and cases of civil strife
Work commitments	Health problems and vaccination requirements in the destinations
Past experience	Special promotions and offers from tourism organizations
Hobbies and interests	The climate/destination of regions
Existing knowledge of potential destination
Lifestyle
Attitudes, opinions
?

III. Tourists’ On-Site Experiences

Mechanisms Shaping On-site Tourist Behaviour:

Legal _______________________________________________________________

________________________________________________________________________________________________________________________________________

Permits and passes ____________________________________________________

________________________________________________________________________________________________________________________________________

Fees ________________________________________________________________

________________________________________________________________________________________________________________________________________

Social norms__________________________________________________________

________________________________________________________________________________________________________________________________________

Infrastructure design ___________________________________________________

________________________________________________________________________________________________________________________________________

Interpretation______________________________________________________

______________________________________________________________________________________________________________________________________

IV. The customer satisfaction/dissatisfaction

Two main approaches to defining satisfaction

V. The formation of loyalty to tourist destination

Current models of consumer behavior in tourism

Date: 2016-03-03; view: 928

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