Based on an initiative of the World Travel and Tourism Council (WTTC)

Questions for self-control:

1. Define the essence of the tourist destination competitiveness concept. How did thinking of scientists about competitiveness change during the last 20 years?

2. What is a value chain of tourist destination?

3. Describe the basic model of tourist destination competitiveness.

Topic 4. Management of tourism destinations visitors’ consumer behavior

Lecture plan

1. Consumer behavior of tourism destinations visitors. Behavior at different stages of the purchase and consumption.

2. Current models of consumer behavior in tourism.

3. Visitor’s behavior influencing factors.

4. Trends in tourist`s consumer behavior.

5. Specific models of market segmentation in tourism.

Bibliography:

Basic: 1, 2, 3, 4

Supplementary: 11, 13, 16, 17, 20.

Key words: consumer behavior, tourist behavior, travel needs/motives, motivation, influencing factors, tourist decision-making process, shaping on-site tourist behaviour, satisfaction,dissatisfaction, hedonic and eudemonic satisfaction, tourism experiences, tourist choice, loyalty, ‘pull’ factors, ‘push’ factors, motivators, determinates, segmentation.

Consumer behavior of tourism destinations visitors. Behavior at different stages of the purchase and consumption

The main features of tourist behavior

High involvement in purchase decision and high consumer commitment

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High levels of insecurity linked to intangibility

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Considerable emotional significance

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Strongly influenced by other people

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Long-term decisions

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High level of information search

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Concept map for understanding tourist behaviour

We need to understand these to manage these to improve these

I. The formation of touristic needs. Motivation

II. The tourist decision-making process______________________________

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Date: 2016-03-03; view: 858