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Insert the prepositions

Report on meeting about advertising strategy

 

In a meeting held last Monday, the Marketing Department proposed that the company should change its advertising strategy.It............................................1 (be) the policy in the past to use TV as the main medium for advertising our products. However, in the last year, there ............................................2 (be) a number of changes. The cost of TV advertising ............................................3 (rise) considerably since the beginningof last year. For example, whereas a one-minute prime-time slot ........................... 4 (cost) £500,000 last year, it now costs £750,000. In addition, the results of our TV advertising campaign last year ....................................... 5 (be) very disappointing. Market research, which we …..............6 (conduct) between October and December last year, ...........................7 (show) only a slight increase in sales following the campaign. On the other hand, sales resulting from our radio advertising campaign .............................8 (increase) substantially since last October. This is probably because we ...............................9 (target) a younger audience through our radio campaign by linking advertising to pop music programmes. What is more, the cost of radio advertising ............................10 (not, increase) as much as TV advertising over the last year. Our conclusion is that TV advertising should be cut in favour of greater emphasis on radio.

 

2. Complete each sentence with the correct form of the underlined word. In some cases, you will need to use the negative form.

advertise

1 In our new campaign, our main..........................medium will be television.

2 Benetton produced a series of eye-catching.......................... for their products.

associate

3 Engineering firms often work in...........................with other companies on a major contract.

4 When there is a financial scandal, business people often try to........................... themselves from those involved.

consume

5 Food, clothing and household products are all examples of ...........................goods.

6 Wine...........................is high in France, and on the increase in other European countries.

market

7 To make money, you don't just need a good product - you also need excellent...........................

8 Some products are very innovative, but they simply aren't...........................

produce

9 Although the meeting went on for hours, it was rather

10 Since we introduced the new pay structure, ........................... has improved enormously.

profit

11 This line of raincoat is highly ...........................- we must dis­continue it as soon as possible.

12 If we are serious about improving the...........................of these outlets, we should take a good look at staffing costs.

promote

13 We expect all our ...........................activities to cost around £2 million.



14 ...........................is a very important marketing function.

rival

15 The...........................between soft drinks companies, Coca-Cola and Pepsi Cola, is very fierce.

16 Otis is known all over the world as a manufacturer of lifts. Its reputation in the industry is...........................

sell

17 Which is your best-...........................product?

18 Our...........................force doubled when we took over our chief competitor.

value

19 Our stock is so ...........................that it cannot be left unguarded.

20 We were most impressed by the consultants we hired - their advice was ………………..

 

Insert the prepositions

  1. The cost of a TV spot depends …. the time of going on the air.
  2. TV channels are overloaded … commercials.
  3. Positioning consists … segmenting a market … targeting specific customers.
  4. We would like to carry …. an advertising campaign.
  5. The exhibition presents our new equipment … operation.
  6. It is necessary to distinguish … an agent and a distributor.
  7. The local market has a great potential … the product … consideration.
  8. Advertising agencies deal … different fields, such as food, fashion, electronics, etc.

Date: 2016-01-14; view: 933


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