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Match each word in the left box with a word in the right box to form ten common marketing expressions. Then use these expressions to complete the sentences that follow.
1 .................................are important brand-building activities. 2 Marketing tactics such as.................................aim to boost sales quickly. 3 Because of their association with quality and status..................................often cost a bit more. 4 During a sale in a department store, many goods are on................................. 5 The danger with brand-stretching is the damage that can result to the .................................if it is not successful. 6 A good.................................will guard the long-term interests of the brand it is promoting. 7 Launching a new.................................onto the market is a costly and risky business. 8 Customers who always buy the same brand of goods are showing 9 .................................is a measure of how well-known a product is in the marketplace. 10 In some sectors, the competition between companies for................................. is fierce.
5. There are many ways of attracting customers to your product and keeping your brand name in the public eye. Fill the gaps with suitable words from the list below. 1. Brochures, leaflets and catalogues can describe your product in more detail and give more information than an advertisement. Potential customers can be sent direct mail. - .. 2. Displays in retail outlets (supermarkets, chain stores, etc.) can attract the attention of potential customers. -
Packaging Personal selling Point of sale advertising Public relations Publicity Sales literatureShowrooms Sponsorship Telephone sales Trade fairs and exhibitions Word of mouth
6. Choose the best word to complete these sentences. 1. We are planning a mailshot to .......................... our new product. a) enterb) launchc) endorsed) target 2. The advertising campaign will.......................... younger consumers. a) targetb) promotec) persuaded) access 3. This watch is not a genuine Rolex. It is a ............................ a) fraudb) counterfeitc) copycatd) corruption 4. Previously the company concentrated on just one business activity, but now they are planning to......................... into new areas. a) varyb) differc) diversifyd) differentiate 5. Who are our existing ........................? a) customers b) consumers c) customs d) rivals 6. How do we......................................with them at present? a) communicate b) reach c) attract d) appeal 7. What is our unique selling......................................? a) idea b) thing c) point d) sides 8. Who and where are our......................................customers? a) potential b) desired c) hopeful d) target 9. How is our......................................of products/ services different from theirs? a) range b) size c) scope d) number 10. What are their......................................? a) ups and downs b) strengths and weaknesses c) give and take d) pros and cons 11. What do we know about our......................................? a) opponents b) opposites c) competitors d) counterparts 12. How do they advertise? What......................................do they use? a) media b) routes c) canals d) means
Date: 2016-01-14; view: 2835
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