Cross-cultural differences

Exam questions

PR generalities

1. What is PR?

2. How do politicians use PR?

3. What could you tell about the history of PR?

4. What skills should you have to be successful in PR career?

5. How could you describe the job of a PR specialist?

6. What are the plus points of the job?

7. What types of press releases do you know?

8. What should PR specialists do if the crisis strikes?(unit 5)

9. What is astroturfing? Bring some examples of astroturfing?

10. What is publicity? What are the tools of publicist?

11. What does the term “spin – doctors” mean?

12. What does the term “non-denial denial” mean? Bring some examples of “non-denial denial”.

13. What methods, tools, and tactics of PR could you mention?

PR and / vs advertising

14. What is advertising (Unit 9)

15. What is the aim of advertising?

16. What is the difference between PR and advertising?

17. What do the terms “Flexible strategies” and “Flexible resources” mean?

18. What do the terms “Longer lifecycle” and “Time to market” mean?

19. Why is PR regarded as a bigger activity than advertising?

20. Why should marketing professionals use both advertising and public relations to produce desired results?

21. What are the advantages and disadvantages of advertising?

22. What are the advantages of PR?

PR in Russia

23. What could you tell about the history of PR in Russai?

24. Are there many challenges for modern PR practitioners in Russia?

Black PR

25. What actions can be referred to as black PR?

26. What are black PR strategies based on?

27. What do people in BPR rely on?

28. What is the main objective of BPR?

29. How does a BPR campaign start?

30. How is the gathered information used?

31. What has changed the entire communication blueprint?

PR and Law

1. What is the definition for the term “Law”?

2. Why must PR writing be conducted within a legal and ethical framework?

3. What is slander?

4. What is libel?

5. What should a PR specialist do to avoid costly litigations?

6. What actions can get PR writer in trouble with government regulatory agencies?

7. Why does a PR specialist need the subject`s written consent?

8. When is a right of privacy violated?

9. What does the copyright law protect?

10. What is plagiarism?

Mass media

1. What is mass media?

2. What does electronic media and print media include?

3. What is broadcasting?

4. When is the term webcasting used?

5. What are the main advantages of the Internet as a kind of Mass Media?

6. What is the role of mass media in your life?

7. What does the term “press” imply?

8. What articles do general-interest newspapers often feature?

9. What materials are published in the newspapers?

10. What is a newspaper’s circulation?

11. What is a newspaper’s readership?

12. What types of newspapers do you know?

13. What is the difference between broadsheets and tabloids?

14. What is the difference between quality press and gutter press?

15. What is the aim of the popular press?

16. What newspapers can be referred to as local/ national /international newspapers?

17. What should be presented inop-eds?

18. What does the term “gagging the press” imply?

19. What is the relationship between the news media and the PR industry?

20. What was the invention of Ivy Lee?

21. What is the relation between PR and internet?

22. What is Product Placement?

23. Is PR free or paid for?

24. What is the most common form of product placements?

25. What is Apple`s long-term product placement programme imply?

26. What can you say about Hewlett-Packard (HP) and Microsoft product placements?

27. What does the term “below-the-line saving” mean in product placement?

28. Can you bring examples of product placement in movies/TV shows/ music videos / books?

29. What newspapers can?

Cross-cultural differences

1. What is the key to effective cross-cultural communication?

PR plan

1. What does a term “PR campaign” mean?

2. What is it necessary to determine before starting a PR campaign?

3. What may communication tactics include?

4. What may media tactics include?

5. What do the terms “Desk side visits” and“Media kit” mean?

6.What are vital steps in devising a PR plan?

7. What do the steps “Audit” and “Aspiration” mean?

8. What do the steps “Aims” and “Audiences” mean?

9. What does the step “Activity and Application» mean?

PR and Sport

1. Where does sport’s newsworthiness derive from?

2. How are the communicative aspects of events such as the Olympics utilized?

3. Where do the worlds of sport and celebrity overlap?

4. In what case does PR tend to be a marketing tactic?

5. Why do some commercial companies require public relations expertise beyond marketing?

6. What does sports tourism include?

Psychology and PR

1. What is Psychology?

2. What are some of the major areas of research in Psychology?

3. What is mass communication?

4. What is the basic purpose of PR?

5. Who was Gustave Le Bon?

6. What is Crowd manipulation?

7. Who was Edward Bernays?

8. What are the main methods of influence through psychology?

9. Why should a PR specialist be aware of psychological approaches?

Date: 2016-01-14; view: 1192