A portion of the final grade for this course consists of participation points. These points are awarded to students at the end of every class session.
Note that participation points are not automatically awarded to students simply on the basis of their presence in class. When students attend a class session, they start with zero participation points. It is the student’s responsibility to earn participation points during the session by actively participating in class activities, discussions, and presentations. Evidence of active participation by a student is defined broadly as:
Verbal participation in team and class discussions appropriate to the setting.
Offering relevant comments and questions that are aligned with the topic at hand.
Offering relevant current events such as current articles that are aligned with the topic at hand.
Students’ active participation will be assessed according to the following criteria
Clarity:
Focus on a specific topic and context, give examples, avoid vague generalities or undefined terms, and help others to understand without any confusion.
Accuracy:
Give correct information that others can verify; students should acknowledge the limits of their knowledge of the topic.
Precision:
Specific details support all comments.
Relevance:
Comments connect to the issues currently under discussion and help others to understand those connections.
Depth:
Address the problem in all its complexity; consider the context of the problem, its root causes, and the other issues it brings up.
Breadth:
Address the problem from many points of view; consider how others might understand the problem.
Logics:
Consider how statements and assumptions work together and communicate them so that others can follow their reasoning.
Significance:
Focus on the most important elements of a topic or elements that others have overlooked; avoid repeating common knowledge.
Ethics:
Students should consider how their statements and actions affect others and judge their own contributions in terms of how they benefit the learning community.
Note: The professor may choose to define and apply alternative participation criteria at his or her discretion.
Submission & Return Policy
Assignments must be submitted to the professor on or before the due date indicated in the Course Schedule. No assignments will be accepted once solutions have been distributed to any section of the course.
The professor, at his/her sole discretion, may choose to amend this policy. Assignments submitted on time for grading will typically be returned within one week of the due date.
**** NO MAKE –UP QUIZZES AND EXAMS ****
Schedule
Week #
Topic
Assignments Due
Points
Week 1
1/21/2013
An Overview of Strategic Marketing:the definition of marketing; target market, marketing mix, marketing exchanges, and marketing environment; marketing concepts and marketing orientation; role of marketing in our society.
n/a
n/a
Week 2
01/28/2013
Strategic Planning:the strategic planning process; role of organizational resources and opportunities in the planning process; role of the mission statement in strategic planning; corporate, business-unit, and marketing strategies.
Read Chapter 1
Quiz 1
Week 3
The Marketing Environment:environmental scanning and analysis; competitive and economic factors; types of political forces in the marketing environment; sociocultural issues
Read Chapter 2
Quiz 2
Internet Exercises:
Group 1Group 2
Week 4
Social Responsibility and Ethics in Marketing: the concept and dimension of social responsibility, the importance of marketing ethics; the role of social responsibility and ethics in improving marketing performance
Read Chapter 3
Quiz 3
Internet Exercises:
Group 3Group 4
Week 5
Global Markets and International Marketing: the nature of global markets and international marketing; the environmental forces affecting international marketing efforts; regional trade alliances, markets, and agreements; methods of involvement in international market activities.
Read Chapter 4
Quiz 4
Internet Exercises:
Group 5Group 6
Week 6
Midterm Exam
(100 points possible)
Read Chapter 5
Internet Exercises:
Marketing Plan Worksheets (drafts)
* participation points for the 6-week period is 10 pt Total: 155
Week 7
Buyer Behavior :consumer behavior, consumer purchase decision process, influences on consumer behavior, organizational markets and buyer behavior, characteristics of organizational buying
n/a
Week 8
Marketing Research and Information Systems: interactive marketing, steps in making effective decisions, sales forecasting
Read Chapter 6 and Chapter 7
Quiz 5
Internet Exercises:
Group 1,Group 2
Week 9
Market Segmentation, Targeting, and Positioning: general marketing strategies, major segmentation variables, market segments evaluation, factors tat influence the selection of specific market segments, etc.
Read Chapter 8 and Chapter 9
Quiz 6
Internet Exercises:
Group 3,Group 4
Week 10
Developing and Managing Products and Brands:the concept of a product, product classification, product item, product line, product mix, product diffusion, product cycle, etc
Read Chapter 10
Quiz 7
Internet Exercises:
Group 5,Group 6
Week 11
Managing Services:the nature and importance of services; characteristics of services; development of marketing mixes for services; services quality, etc.
Read Chapter 11 and Chapter 12
Quiz 8
Internet Exercises:
Group 7,Group 8
Week 12
Pricing Decisions:the nature and importance of price; characteristics of price and nonprice competition; demand curves; price elasticity of demand; relationships among demand, costs, and profits; development of pricing objectives; evaluation of competitors’ prices; etc.
Read Chapter 13
Quiz 9
Internet Exercises:
Group 9
Week 13
Promotion Decisions:the types and natureof advertising; major steps in developingadvertising campaign; the tools used in public relations, etc.
Read Chapter 14 and Chapter 15
Internet Exercises:
Group 10, Group 11
Quiz 10
Marketing Plans
Week 14
Marketing Channels:the nature and functions of marketing channels; types of marketing channels; the major levels of marketing channels, etc.
Read Chapter 20 and Chapter 21
Quiz 11
Week 15
Final Exam
(200 points possible)
Read Chapters 16, 17, and 18
Week 16
Marketing Plans Presentations
* participation points for the 9-week period is 10 pt Total: 340
Academic Integrity
Academic integrity is submitting one’s own work and properly acknowledging the contributions of others. Any violation of this principle constitutes academic dishonesty and is liable to result in a failing grade and disciplinary action. Forms of academic dishonesty include:
Plagiarism — submitting all or part of another’s work as one’s own in an academic exercise such as an examination, a computer program, or a written assignment.
Cheating — using or attempting to use unauthorized materials on an examination or assignment, such as using unauthorized texts or notes or improperly obtaining (or attempting to obtain) copies of an examination or answers to an examination.
Facilitating Academic Dishonesty — helping another commit an act of dishonesty, such as substituting for an examination or completing an assignment for someone else.
Fabrication — altering or transmitting, without authorization, academic information or records.
