Market Leader Upper Intermediate

MODULE 1/1

I. Match the definitions from the left with the words from the right. There is one extra word:

1. A series of action intended to produce A. offence

political or social change

2. A reduction in the price of something in B. celebrity

relation to the normal price

3. Something expensive you enjoy but do not C. vision

actually need it

4. A person or company that sells goods D. campaign

directly to the public

5. The feeling of being angry, upset or insulted E. discount

6. The ability to use intelligence to plan for the F. luxury

future in politics or business G. retailer

II. Fill the blanks with the suitable words from the list:

7. A ………. person speaks in a confused way.

8. When a person is eager to react and communicate, he\she is………. .

9. An extrovert is usually………. .

concise outgoing persuasive rambling responsive reserved

III. Cross out one word from the column that does not match the head word:

10. Brand loyalty extension contract image

11. Product range feature portfolio retention

12. Marketing strategy leader mix plan

IV. Translate the following word-combinations into Russian/Ukrainian:

13. board meeting

14. key vision

15. low-cost countries

16. market research

17. product launch

18. sales report

Market Leader Upper Intermediate

MODULE 1/2

I. Match the definitions from the left with the words from the right. There is one extra word:

1. A famous person especially in entertainment A. promotion

or sport

2. Activities that you perform in order to B. slogan

prepare for something

3. The process of attracting people’s C. productivity

attention to a product or event

4. A short phrase used for advertising D. groundwork

something

5. The rate at which goods are produced E. customer

6. A reaction or an answer to a question F. celebrity

G. response

II. Fill the blanks with the suitable words from the list:

7. When a set of instructions is succinct, it is………. .

8. When a person is good at influencing people, he/she is………. .

9. A person is……….if he/she is reluctant to speak.

concise outgoing persuasive rambling responsive reserved

III. Cross out one word from the column that does not match the head word:

10. Customer service base client profile

11. Brand name loyalty contract awareness

12. Market survey penetration segmentation check

IV. Translate the following word-combinations into Russian/Ukrainian:

13. travel costs

14. replacement phone

15. priority order

16. customer relations

17. product range

18. price range

Market Leader Upper Intermediate

MODULE 1/3

I. Match the definitions from the left with the words from the right. There is one extra word:

1. A company or person that supplies goods to shops A. prosperity

2. A person or thing that has a lot of energy B. revenue

3. Money from business activities over a period of time C. slogan

4. A machine or piece of equipment that does a D. productivity

particular thing

5.The situation of being successful and having a E. powerhouse

lot of money

6. A short phrase used for advertising something F. distributor

G. device

II. Fill the blanks with the suitable words from the list:

7. A ………. person speaks in a confused way.

8. When a person is good at influencing people, he/she is………. .

9. An extrovert is usually………. .

concise outgoing persuasive rambling responsive reserved

III. Cross out one word from the column that does not match the head word:

10. Marketing strategy leader mix plan

11. Market survey penetration segmentation check

12. Customer service base client profile

IV. Translate the following word-combinations into Russian/Ukrainian:

13. growth potential

14. fashion company

15. board meeting

16. low-cost countries

17. crisis management

18. priority order

Market Leader Upper Intermediate

MODULE 2/1

I. Match the definitions from the left with the verbs from the right. There is one extra word:

1. To cement A. to start something again

2. To improve B. to end something completely (such as friendship)

3. To maintain C. to interrupt something by creating a problem

4. To sever D. to make a relationship stronger

5. To cultivate E. to continue to communicate with somebody

6. To resume F. to make something better

7. To disrupt

II. Fill the blanks with the correct form of the suitable words from the list:

8. This latest crisis could……….prospects for economic recovery.

9. Long-term contracts have……….relations between the two companies.

10. We are planning……….branch offices in Italy next year.

establish damage fulfill cement

III. Fill the blanks with the correct form of the phrasal verbs from the list:

11. I’ve……………an appointment for my boss to see the journalists.

12. Hardly had we……………at the hotel when we were invited for dinner.

13. He has…….me…….once, and I don’t believe him any more.

14. It takes a long time……………a joint venture in Ukraine.

15. Our boss had to……………the meeting because of the traffic jams.

set up put off carry out let down fix up check in

IV. Fill the blanks with the missing parts of the word-combinations from the

list:

16. Old relationships among the staff are making……..for the new ones.

17. When something goes…….in our team we always consult with the advisor.

18. Will you do me a……….and make a few copies on your printer?

19. The main reason for our negotiations was to draw up a………… .

wrong contract well room favour

V. Translate the following word-combinations into Russian/Ukrainian:

20. retail trade

21. overseas assignment

22. room occupancy rate

Market Leader Upper Intermediate

MODULE 2/2

I. Match the definitions from the left with the verbs from the right. There is one extra word:

1. To cultivate A. to attract people’s attention to a product

2. To encourage B. to stop being successful or satisfactory

3. To sour C. to risk destroying something important

4. To promote D. to give somebody confidence or hope

5. To strengthen E. to start something again

6. To jeopardize F. to develop something

7. To resume

II. Fill the blanks with the correct form of the suitable words from the list:

8. His optimism……….me in achieving my aims.

9. Job loss can……….his financial status.

10. Negotiations on this issue will……….next week.

jeopardize resume promote encourage

III. Fill the blanks with the correct form of the phrasal verbs from the list:

11. The meeting was……………because of the traffic jams.

12. Our department has……………a survey of consumer preferences.

13. This senator’s ability to……………the views of ordinary Americans was amazing.

14. Before we……………at the hotel we had filled in the forms at the reception.

15. It doesn’t take a long time to……………a private business in the US.

tap into carry out let down call off check in set up

IV. Fill the blanks with the missing parts of the word-combinations from the

list:

16. I talked to him, and now we get on……….and play tennis together.

17. He’s made some mistakes in his behaviour trying to clinch a………. .

18. It will take me a long time to get back in……….with the Dean.

19. I wasn’t going to cancel my flight at such short………. .

favour notice deal well wrong

V. Translate the following word-combinations into Russian/Ukrainian:

20. business trip

21. tax authorities

22. customer satisfaction survey

Market Leader Upper Intermediate

MODULE 2/3

I. Match the definitions from the left with the verbs from the right. There is one extra word:

1. To damage A. to attract people’s attention to a product

2. To foster B. to make a relationship stronger

3. To sour C. to risk destroying something important

4. To promote D. to help something to develop

5. To strengthen E. to start something again

6. To jeopardize F. to have a negative effect on something

7. To resume

II. Fill the blanks with the correct form of the suitable words from the list:

8. This latest crisis could……….prospects for economic recovery.

9. Our team was eager………the task before the deadline.

10. We are planning……….branch offices in Italy next year.

establish damage fulfill cement

III. Fill the blanks with the correct form of the phrasal verbs from the list:

11. The meeting was……………because of the traffic jams.

12. Our department has……………a survey of consumer preferences.

13. Business people are…………emerging networks to make useful connections.

14. Before we……………at the hotel we had filled in the forms at the reception.

15. The meeting was……….for 8.00 a.m., but it was too early for the staff.

tap into carry out let down call off check in set up

VI. Fill the blanks with the missing parts of the word-combinations from the

list:

16. I’ve never managed to get on…….with my groupmates.

17. He’s made some mistakes in his behaviour trying to clinch a………. .

18. If something goes……..just let me know.

19.I wasn’t going to cancel my flight at such short………. .

favour notice deal well wrong

V.Translate the following word-combinations into Russian/Ukrainian:

20.Action plan

21.Customer loyalty

22.Retention rate (of guests)

Market Leader Upper Intermediate

MODULE 3/1

I. Match the definitions with the terms from the list. There are two extra terms.

1.The ability to make quick, good decisions and judgments is…………..

2.An opinion about how successful or effective someone is………………

3.The process of making a judgment, forming an opinion or calculation of the cost is……………………….

4.A prize or a sum of money that is given to smb for achievements is………..

5.A product or a group of products that has its own name is…………………..

6.Money or property that a person or company owns is………………………..

7.The mental and physical condition of having no energy left is………………

8.A person or company that buys goods or services is………………………..

brand acumen award customer appraisal

assessment portfolio burnout asset buzzword

II. Rewrite the following passage in the Passive.

My grandfather gave me a goat for my birthday last year. He had bought it from a farm down the road. We keep it tied to a tree in our garden. Yesterday, our neighbour called me to the window. I hadn’t tied the goat up properly. The goat was eating her flowers! I will have to plant new flowers in my neighbour’s garden.

Market Leader Upper Intermediate

MODULE 3/2

I. Match the definitions with the terms from the list. There are two extra terms.

1. A person or company that buys goods or services is………………………..

2. Something that can be bought and sold, especially a basic product is……….

3. The place where a company has its main offices is…………………………

4. An arrangement in which you regularly pay money to a company so that it will give you money if something happens to you or your property is……….

5. A shop or place where a particular product is sold is………………………..

6. An extra payment of benefit that you get in your job is……………………..

7. The money that remains after you have paid all your business costs is……..

8. A move to a higher level in a company is…………………….

headquarters profit customer promotion outlet

commodity appreciation insurance innovation perk

II. Rewrite the following in the Passive.

Our apartment block is starting a new scheme. We will collect all the old newspapers. We will put them in a special container. When the container is full, the council will collect it. The workers will take it to a factory. The factory will recycle the newspapers. This way, the inhabitants are going to avoid the pollution.

Market Leader Upper Intermediate

MODULE 3/3

I. Match the definitions with the terms from the list. There are two extra terms.

1. A period when trade and industry are not successful is…………………..

2. Payment or other rewards that you get for your work is………………….

3. A part of a company that you can buy as a way of investing money is………

4. A situation in which someone is told to leave the job is…………………….

5. Someone whose job is to buy and sell shares is……………………………

6. A company that is owned by a larger company is………………………..

7. A set of questions that you ask a large number of people is………………

8. The total number of people who work for a particular company is………….

subsidiary recession survey appreciation remuneration

customer workforce redundancy share stockbroker

II. Rewrite the following in the Passive.

Somebody left a box on a bus last night. A woman found it under her seat. She gave it to the bus driver. The police are making enquiries now. They have found a bomb in the box. The police are searching for the owner of the box. They must find the owner soon!

Market Leader Upper Intermediate

MODULE 3/4

I. Match the definitions with the terms from the list. There are two extra terms.

1. A shop or place where a particular product is sold is………………………..

2. A company that is owned by a larger company is…………………………..

3. The money that remains after you have paid all your business costs is……..

4. A move to a higher level in a company is…………………….

5. A period when trade and industry are not successful is…………………..

6. Payment or other rewards that you get for your work is………………….

7. A part of a company that you can buy as a way of investing money is………

8. A situation in which someone is told to leave the job is…………………….

remuneration outlet share brand redundancy

subsidiary recession profit promotion portfolio

II. Rewrite the following in the Passive:

1. Martin is writing the company report this year.

2. Bad weather may delay your flight.

3. They give the students extra lessons.

4. Somebody has to clean the office tomorrow morning.

5. The government has introduced new measures against crime recently.

6. A million people visit this cathedral every year.

7. The crew had not checked the plane.

Market Leader Upper Intermediate

MODULE 4/1

Choose one correct variant:

1. The organizers hadn’t ……………….. the huge interest there was in the event.

a) launched b) digressed c) anticipated d) rambled

2. Shall we invite anybody famous to……………………….. our new product?

a) endorse b) confuse c) interrupt d) undermine

3. Our main objective is to……………………………..educational standards.

a) improve b) confuse c) sour d) emerge

4. He………………………..the family business efficiently.

a) digresses b) manages c) anticipates d) emerges

5. The company should…………………………….. a new sales director.

a) expand b) contribute c) clarify d) engage

6. The company was………………………………in 1860.

a) confused b) rambled c) established d) explained

7. The local government started a campaign to……………………… recycling.

a) contribute b) damage c) promote d) anticipate

8. The workforce will be…………………………………… by 30 %.

a) frustrated b) reduced c) transferred d) endorsed

9. She tried to explain, but he………………………………….her in mid-speech.

a) anticipated b) interrupted c) arranged d) launched

10.Their trading position has been seriously…………………………. by the minister’s remarks.

a) undermined b) rambled c) withdrawn d) foreseen

11. I’m trying to……………………………a meeting with their sales director.

a) arrange b) inform c) emerge d) engage

12. Many building and cars have been………………………………by the flood.

a) clarified b) digressed c) damaged d) established

13. We tried to…………………………………….. his suitability for the job.

a) launch b) assess c) withdraw d) transfer

14. The company will…………………….a new version of its software in January 2015.

a) digress b) launch c) confuse d) ramble

15. Could you……………………………….your remarks?

a) clarify b) compete c) emerge d) frustrate

Market Leader Upper Intermediate

MODULE 4/2

Choose one correct variant:

1. Many local businesses offered to…………………………… to the school fund.

a) inform b) cancel c) contribute d) ramble

2. Many building and cars have been……………………………..by the flood.

a) launched b)damaged c) resumed d) engaged

3. Markets for such high-priced products………………………….. slowly.

a) decide b) develop digress d) confuse

4. You should not…………………………..from the subject when giving a presentation.

a) ramble b) explain c) damage d) digress

5. Three important factors…………………………….. from our discussion.

a) engaged b) disrupted c) emerged d) competed

6. Shall we invite anybody famous to……………………………..our new product?

a) endorse b) sour c) interrupt d) undermine

7. It is difficult to……………………………… the cost of an individual tourist trip.

a) confuse b) interrupt c) contribute d) estimate

8. Our University library ……………………….a unique collection of ancient books.

a) frustrates b) represents c) disrupts d) interrupts

9. Shall we………………………………..our conversation after lunch?

a) resume b) confuse c) compete d) remark

10. We tried to…………………………………… his suitability for the job.

a) expand b) develop c) resume d) assess

11. My boss decided to…………………………the tour because of an unstable currency rate.

a) cancel b) clarify c) anticipate d) represent

12. Protesters tried to………………………………. the meeting.

a) contribute b) disrupt c) ramble d) compete

13. The company should……………………………. a new sales director.

a) engage b) clarify c) digress d) interrupt

14. The new system will significantly………………………. the amount of paper we use.

a) confuse b) launch c) promote d) reduce

15. The company was…………………………………… in 1860.

a) rambled b) anticipated c) contributed d) established

Market Leader Upper Intermediate

MODULE 4/3

Choose one correct variant:

1. Customers are……………………… by the range of products on offer.

a) resumed b) confused c) established d) launched

2. It’s difficult to……………………………the popularity of this product.

a) digress b) ramble c) transfer d) explain

3. When a person…………………………, he/she talks for a long time in a confused way.

a) manages b) reduces c) interrupts d) rambles

4. Britain’s universities………………………….. greatly at the end of the 20^th century.

a) expanded b) clarified c) explained d) assessed

5. We are…………………………………. the product from sale.

a) clarifying b) withdrawing c) damaging d) competing

6. We have to…………………………………… in a commercial environment.

a) undermine b) compete c) cancel d) resume

7. The local government has to………………………. the region’s transport infrastructure.

a) anticipate b) frustrate c) improve d) digress

8. Relations between the companies have…………………. as a result of misunderstanding.

a) engaged b) promoted c) soured d) launched

9. The weather continues to………………………………. the builders’ plans.

a) frustrate b) compete c) ramble d) foresee

10. They are………………………………….. the company to the new owner.

a) managing b) transferring c) reducing d) emerging

11. Let’s visit this restaurant. It’s extremely well-……………………………….

a) confused b) interrupted c) managed d) damaged

12. She tried to explain, but he………………………………….. her in mid-speech.

a) interrupted b) launched c) established d) promoted

13. Markets for such high-priced products……………………………….. slowly.

a) explain b) transfer c) clarify d) develop

14. I’m trying to……………………………a meeting with their sales director.

a) emerge b) arrange c) endorse d) ramble

15. Talks will be………………………………. later.

a) competed b) informed c) resumed d) digressed

Market Leader Upper Intermediate

MODULE 4/4

Choose one correct variant:

1. The organizers hadn’t ……………….. the huge interest there was in the event.

a) launched b) digressed c) anticipated d) rambled

2. Shall we invite anybody famous to……………………….. our new product?

a) endorse b) confuse c) interrupt d) undermine

3. Our main objective is to……………………………..educational standards.

a) improve b) confuse c) sour d) emerge

4. He………………………..the family business efficiently.

a) digresses b) manages c) anticipates d) emerges

5. The company should…………………………….. a new sales director.

a) expand b) contribute c) clarify d) engage

6. The company has……………………its size from 135 to 75 employees.

a) expanded b) represented c) competed d) reduced

7. It is difficult to……………………………… the cost of an individual tourist trip.

a) confuse b) interrupt c) contribute d) estimate

8. Our University library ……………………….a unique collection of ancient books.

a) frustrates b) represents c) disrupts d) interrupts

9. Shall we………………………………..our conversation after lunch?

a) resume b) confuse c) compete d) remark

10. We tried to…………………………………… his suitability for the job.

a) expand b) develop c) resume d) assess

11. My boss decided to…………………………the tour because of an unstable currency rate.

a) cancel b) clarify c) anticipate d) represent

12. She tried to explain, but he………………………………….. her in mid-speech.

a) interrupted b) launched c) established d) promoted

13. Markets for such high-priced products……………………………….. slowly.

a) explain b) transfer c) clarify d) develop

14. I’m trying to……………………………a meeting with their sales director.

a) emerge b) arrange c) endorse d) ramble

15. Talks will be………………………………. later.

a) competed b) informed c) resumed d) digressed

Date: 2015-01-12; view: 1717