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Market Leader Upper IntermediateMODULE 1/1 I. Match the definitions from the left with the words from the right. There is one extra word: 1. A series of action intended to produce A. offence political or social change 2. A reduction in the price of something in B. celebrity relation to the normal price 3. Something expensive you enjoy but do not C. vision actually need it 4. A person or company that sells goods D. campaign directly to the public 5. The feeling of being angry, upset or insulted E. discount 6. The ability to use intelligence to plan for the F. luxury future in politics or business G. retailer II. Fill the blanks with the suitable words from the list: 7. A . person speaks in a confused way. 8. When a person is eager to react and communicate, he\she is . . 9. An extrovert is usually . . concise outgoing persuasive rambling responsive reserved III. Cross out one word from the column that does not match the head word: 10. Brand loyalty extension contract image 11. Product range feature portfolio retention 12. Marketing strategy leader mix plan IV. Translate the following word-combinations into Russian/Ukrainian: 13. board meeting 14. key vision 15. low-cost countries 16. market research 17. product launch 18. sales report Market Leader Upper Intermediate MODULE 1/2 I. Match the definitions from the left with the words from the right. There is one extra word: 1. A famous person especially in entertainment A. promotion or sport 2. Activities that you perform in order to B. slogan prepare for something 3. The process of attracting peoples C. productivity attention to a product or event 4. A short phrase used for advertising D. groundwork something 5. The rate at which goods are produced E. customer 6. A reaction or an answer to a question F. celebrity G. response II. Fill the blanks with the suitable words from the list: 7. When a set of instructions is succinct, it is . . 8. When a person is good at influencing people, he/she is . . 9. A person is .if he/she is reluctant to speak. concise outgoing persuasive rambling responsive reserved III. Cross out one word from the column that does not match the head word: 10. Customer service base client profile 11. Brand name loyalty contract awareness 12. Market survey penetration segmentation check IV. Translate the following word-combinations into Russian/Ukrainian: 13. travel costs 14. replacement phone 15. priority order 16. customer relations 17. product range 18. price range
Market Leader Upper Intermediate MODULE 1/3 I. Match the definitions from the left with the words from the right. There is one extra word: 1. A company or person that supplies goods to shops A. prosperity 2. A person or thing that has a lot of energy B. revenue 3. Money from business activities over a period of time C. slogan 4. A machine or piece of equipment that does a D. productivity particular thing 5.The situation of being successful and having a E. powerhouse lot of money 6. A short phrase used for advertising something F. distributor G. device II. Fill the blanks with the suitable words from the list: 7. A . person speaks in a confused way. 8. When a person is good at influencing people, he/she is . . 9. An extrovert is usually . . concise outgoing persuasive rambling responsive reserved III. Cross out one word from the column that does not match the head word: 10. Marketing strategy leader mix plan 11. Market survey penetration segmentation check 12. Customer service base client profile IV. Translate the following word-combinations into Russian/Ukrainian: 13. growth potential 14. fashion company 15. board meeting 16. low-cost countries 17. crisis management 18. priority order
Market Leader Upper Intermediate MODULE 2/1 I. Match the definitions from the left with the verbs from the right. There is one extra word: 1. To cement A. to start something again 2. To improve B. to end something completely (such as friendship) 3. To maintain C. to interrupt something by creating a problem 4. To sever D. to make a relationship stronger 5. To cultivate E. to continue to communicate with somebody 6. To resume F. to make something better 7. To disrupt II. Fill the blanks with the correct form of the suitable words from the list: 8. This latest crisis could .prospects for economic recovery. 9. Long-term contracts have .relations between the two companies. 10. We are planning .branch offices in Italy next year. establish damage fulfill cement III. Fill the blanks with the correct form of the phrasal verbs from the list: 11. Ive an appointment for my boss to see the journalists. 12. Hardly had we at the hotel when we were invited for dinner. 13. He has .me .once, and I dont believe him any more. 14. It takes a long time a joint venture in Ukraine. 15. Our boss had to the meeting because of the traffic jams. set up put off carry out let down fix up check in IV. Fill the blanks with the missing parts of the word-combinations from the list: 16. Old relationships among the staff are making ..for the new ones. 17. When something goes .in our team we always consult with the advisor. 18. Will you do me a .and make a few copies on your printer? 19. The main reason for our negotiations was to draw up a . wrong contract well room favour V. Translate the following word-combinations into Russian/Ukrainian: 20. retail trade 21. overseas assignment 22. room occupancy rate
Market Leader Upper Intermediate MODULE 2/2 I. Match the definitions from the left with the verbs from the right. There is one extra word: 1. To cultivate A. to attract peoples attention to a product 2. To encourage B. to stop being successful or satisfactory 3. To sour C. to risk destroying something important 4. To promote D. to give somebody confidence or hope 5. To strengthen E. to start something again 6. To jeopardize F. to develop something 7. To resume II. Fill the blanks with the correct form of the suitable words from the list: 8. His optimism .me in achieving my aims. 9. Job loss can .his financial status. 10. Negotiations on this issue will .next week. jeopardize resume promote encourage III. Fill the blanks with the correct form of the phrasal verbs from the list: 11. The meeting was because of the traffic jams. 12. Our department has a survey of consumer preferences. 13. This senators ability to the views of ordinary Americans was amazing. 14. Before we at the hotel we had filled in the forms at the reception. 15. It doesnt take a long time to a private business in the US. tap into carry out let down call off check in set up IV. Fill the blanks with the missing parts of the word-combinations from the list: 16. I talked to him, and now we get on .and play tennis together. 17. Hes made some mistakes in his behaviour trying to clinch a . . 18. It will take me a long time to get back in .with the Dean. 19. I wasnt going to cancel my flight at such short . . favour notice deal well wrong V. Translate the following word-combinations into Russian/Ukrainian: 20. business trip 21. tax authorities 22. customer satisfaction survey
Market Leader Upper Intermediate MODULE 2/3 I. Match the definitions from the left with the verbs from the right. There is one extra word: 1. To damage A. to attract peoples attention to a product 2. To foster B. to make a relationship stronger 3. To sour C. to risk destroying something important 4. To promote D. to help something to develop 5. To strengthen E. to start something again 6. To jeopardize F. to have a negative effect on something 7. To resume II. Fill the blanks with the correct form of the suitable words from the list: 8. This latest crisis could .prospects for economic recovery. 9. Our team was eager the task before the deadline. 10. We are planning .branch offices in Italy next year. establish damage fulfill cement III. Fill the blanks with the correct form of the phrasal verbs from the list: 11. The meeting was because of the traffic jams. 12. Our department has a survey of consumer preferences. 13. Business people are emerging networks to make useful connections. 14. Before we at the hotel we had filled in the forms at the reception. 15. The meeting was .for 8.00 a.m., but it was too early for the staff. tap into carry out let down call off check in set up VI. Fill the blanks with the missing parts of the word-combinations from the list: 16. Ive never managed to get on .with my groupmates. 17. Hes made some mistakes in his behaviour trying to clinch a . . 18. If something goes ..just let me know. 19.I wasnt going to cancel my flight at such short . . favour notice deal well wrong V.Translate the following word-combinations into Russian/Ukrainian: 20.Action plan 21.Customer loyalty 22.Retention rate (of guests)
Market Leader Upper Intermediate MODULE 3/1 I. Match the definitions with the terms from the list. There are two extra terms.
1.The ability to make quick, good decisions and judgments is .. 2.An opinion about how successful or effective someone is 3.The process of making a judgment, forming an opinion or calculation of the cost is . 4.A prize or a sum of money that is given to smb for achievements is .. 5.A product or a group of products that has its own name is .. 6.Money or property that a person or company owns is .. 7.The mental and physical condition of having no energy left is 8.A person or company that buys goods or services is ..
brand acumen award customer appraisal
assessment portfolio burnout asset buzzword
II. Rewrite the following passage in the Passive.
My grandfather gave me a goat for my birthday last year. He had bought it from a farm down the road. We keep it tied to a tree in our garden. Yesterday, our neighbour called me to the window. I hadnt tied the goat up properly. The goat was eating her flowers! I will have to plant new flowers in my neighbours garden.
Market Leader Upper Intermediate MODULE 3/2 I. Match the definitions with the terms from the list. There are two extra terms. 1. A person or company that buys goods or services is .. 2. Something that can be bought and sold, especially a basic product is . 3. The place where a company has its main offices is 4. An arrangement in which you regularly pay money to a company so that it will give you money if something happens to you or your property is . 5. A shop or place where a particular product is sold is .. 6. An extra payment of benefit that you get in your job is .. 7. The money that remains after you have paid all your business costs is .. 8. A move to a higher level in a company is .
headquarters profit customer promotion outlet
commodity appreciation insurance innovation perk
II. Rewrite the following in the Passive.
Our apartment block is starting a new scheme. We will collect all the old newspapers. We will put them in a special container. When the container is full, the council will collect it. The workers will take it to a factory. The factory will recycle the newspapers. This way, the inhabitants are going to avoid the pollution.
Market Leader Upper Intermediate MODULE 3/3 I. Match the definitions with the terms from the list. There are two extra terms. 1. A period when trade and industry are not successful is .. 2. Payment or other rewards that you get for your work is . 3. A part of a company that you can buy as a way of investing money is 4. A situation in which someone is told to leave the job is . 5. Someone whose job is to buy and sell shares is 6. A company that is owned by a larger company is .. 7. A set of questions that you ask a large number of people is 8. The total number of people who work for a particular company is .
subsidiary recession survey appreciation remuneration
customer workforce redundancy share stockbroker
II. Rewrite the following in the Passive.
Somebody left a box on a bus last night. A woman found it under her seat. She gave it to the bus driver. The police are making enquiries now. They have found a bomb in the box. The police are searching for the owner of the box. They must find the owner soon!
Market Leader Upper Intermediate MODULE 3/4 I. Match the definitions with the terms from the list. There are two extra terms. 1. A shop or place where a particular product is sold is .. 2. A company that is owned by a larger company is .. 3. The money that remains after you have paid all your business costs is .. 4. A move to a higher level in a company is . 5. A period when trade and industry are not successful is .. 6. Payment or other rewards that you get for your work is . 7. A part of a company that you can buy as a way of investing money is 8. A situation in which someone is told to leave the job is .
remuneration outlet share brand redundancy
subsidiary recession profit promotion portfolio
II. Rewrite the following in the Passive:
1. Martin is writing the company report this year.
2. Bad weather may delay your flight.
3. They give the students extra lessons.
4. Somebody has to clean the office tomorrow morning.
5. The government has introduced new measures against crime recently.
6. A million people visit this cathedral every year.
7. The crew had not checked the plane.
Market Leader Upper Intermediate MODULE 4/1 Choose one correct variant: 1. The organizers hadnt .. the huge interest there was in the event. a) launched b) digressed c) anticipated d) rambled 2. Shall we invite anybody famous to .. our new product? a) endorse b) confuse c) interrupt d) undermine 3. Our main objective is to ..educational standards. a) improve b) confuse c) sour d) emerge 4. He ..the family business efficiently. a) digresses b) manages c) anticipates d) emerges 5. The company should .. a new sales director. a) expand b) contribute c) clarify d) engage 6. The company was in 1860. a) confused b) rambled c) established d) explained 7. The local government started a campaign to recycling. a) contribute b) damage c) promote d) anticipate 8. The workforce will be by 30 %. a) frustrated b) reduced c) transferred d) endorsed 9. She tried to explain, but he .her in mid-speech. a) anticipated b) interrupted c) arranged d) launched 10.Their trading position has been seriously . by the ministers remarks. a) undermined b) rambled c) withdrawn d) foreseen 11. Im trying to a meeting with their sales director. a) arrange b) inform c) emerge d) engage 12. Many building and cars have been by the flood. a) clarified b) digressed c) damaged d) established 13. We tried to .. his suitability for the job. a) launch b) assess c) withdraw d) transfer 14. The company will .a new version of its software in January 2015. a) digress b) launch c) confuse d) ramble 15. Could you .your remarks? a) clarify b) compete c) emerge d) frustrate
Market Leader Upper Intermediate MODULE 4/2 Choose one correct variant: 1. Many local businesses offered to to the school fund. a) inform b) cancel c) contribute d) ramble 2. Many building and cars have been ..by the flood. a) launched b)damaged c) resumed d) engaged 3. Markets for such high-priced products .. slowly. a) decide b) develop digress d) confuse 4. You should not ..from the subject when giving a presentation. a) ramble b) explain c) damage d) digress 5. Three important factors .. from our discussion. a) engaged b) disrupted c) emerged d) competed 6. Shall we invite anybody famous to ..our new product? a) endorse b) sour c) interrupt d) undermine 7. It is difficult to the cost of an individual tourist trip. a) confuse b) interrupt c) contribute d) estimate 8. Our University library .a unique collection of ancient books. a) frustrates b) represents c) disrupts d) interrupts 9. Shall we ..our conversation after lunch? a) resume b) confuse c) compete d) remark 10. We tried to his suitability for the job. a) expand b) develop c) resume d) assess 11. My boss decided to the tour because of an unstable currency rate. a) cancel b) clarify c) anticipate d) represent 12. Protesters tried to . the meeting. a) contribute b) disrupt c) ramble d) compete 13. The company should . a new sales director. a) engage b) clarify c) digress d) interrupt 14. The new system will significantly . the amount of paper we use. a) confuse b) launch c) promote d) reduce 15. The company was in 1860. a) rambled b) anticipated c) contributed d) established
Market Leader Upper Intermediate MODULE 4/3 Choose one correct variant: 1. Customers are by the range of products on offer. a) resumed b) confused c) established d) launched 2. Its difficult to the popularity of this product. a) digress b) ramble c) transfer d) explain 3. When a person , he/she talks for a long time in a confused way. a) manages b) reduces c) interrupts d) rambles 4. Britains universities .. greatly at the end of the 20th century. a) expanded b) clarified c) explained d) assessed 5. We are . the product from sale. a) clarifying b) withdrawing c) damaging d) competing 6. We have to in a commercial environment. a) undermine b) compete c) cancel d) resume 7. The local government has to . the regions transport infrastructure. a) anticipate b) frustrate c) improve d) digress 8. Relations between the companies have . as a result of misunderstanding. a) engaged b) promoted c) soured d) launched 9. The weather continues to . the builders plans. a) frustrate b) compete c) ramble d) foresee 10. They are .. the company to the new owner. a) managing b) transferring c) reducing d) emerging 11. Lets visit this restaurant. Its extremely well- . a) confused b) interrupted c) managed d) damaged 12. She tried to explain, but he .. her in mid-speech. a) interrupted b) launched c) established d) promoted 13. Markets for such high-priced products .. slowly. a) explain b) transfer c) clarify d) develop 14. Im trying to a meeting with their sales director. a) emerge b) arrange c) endorse d) ramble 15. Talks will be . later. a) competed b) informed c) resumed d) digressed
Market Leader Upper Intermediate MODULE 4/4 Choose one correct variant: 1. The organizers hadnt .. the huge interest there was in the event. a) launched b) digressed c) anticipated d) rambled 2. Shall we invite anybody famous to .. our new product? a) endorse b) confuse c) interrupt d) undermine 3. Our main objective is to ..educational standards. a) improve b) confuse c) sour d) emerge 4. He ..the family business efficiently. a) digresses b) manages c) anticipates d) emerges 5. The company should .. a new sales director. a) expand b) contribute c) clarify d) engage 6. The company has its size from 135 to 75 employees. a) expanded b) represented c) competed d) reduced 7. It is difficult to the cost of an individual tourist trip. a) confuse b) interrupt c) contribute d) estimate 8. Our University library .a unique collection of ancient books. a) frustrates b) represents c) disrupts d) interrupts 9. Shall we ..our conversation after lunch? a) resume b) confuse c) compete d) remark 10. We tried to his suitability for the job. a) expand b) develop c) resume d) assess 11. My boss decided to the tour because of an unstable currency rate. a) cancel b) clarify c) anticipate d) represent 12. She tried to explain, but he .. her in mid-speech. a) interrupted b) launched c) established d) promoted 13. Markets for such high-priced products .. slowly. a) explain b) transfer c) clarify d) develop 14. Im trying to a meeting with their sales director. a) emerge b) arrange c) endorse d) ramble 15. Talks will be . later. a) competed b) informed c) resumed d) digressed
Date: 2015-01-12; view: 1906
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