Home Random Page


CATEGORIES:

BiologyChemistryConstructionCultureEcologyEconomyElectronicsFinanceGeographyHistoryInformaticsLawMathematicsMechanicsMedicineOtherPedagogyPhilosophyPhysicsPolicyPsychologySociologySportTourism






THE WORLD WIDE WEB

The World Wide Web began in 1989 as a project by high-energy physics researchers in Switzerland to distribute research Internet to fellow physicists. Since then, the Web has rapidly moved into the forefront of Internet technologies. More people use the Web on the Internet than all other technologies on the Net combined. To most of the general public, the Web is synonymous with the Internet itself and is, in fact, thought by many to have played the dominant role in moving the Internet from an academic research tool to a household word.

The Web is an abstract (imaginary) space of information. On the Web, you find documents, sounds, videos, and information. On the Web connections are hypertext links. The Web uses a writing technology called hypertext. A hypertext is a group of unlinked files. Hypertext is a key concept for understanding today’s Web, but the idea of hypertext originated much earlier than the Web or even the Internet. Two of the most important elements of the Web-Hypertext Transfer Protocol (HTTP) and Hypertext Markup Language (HTML) – contain “hypertext” in their names.

HTTP is a protocol that works with TCP/IP (Transmission Control Protocol/Internet Protocol) to get Web resources to your desktop. A web resource can be defined as any chunk of data that has a URL, such as an HTML document, a graphic, or a sound file. HTTP includes commands called “methods” that help your browser communicate with web servers. GET is the most frequently used HTTP method. The GET method is typically used to retrieve the text and graphics files necessary for displaying a Web page. This method can also be used to pass a search query to a file server. HTTP transports your browser’s requests for a Web resource to a Web server. Next, it transports the Web server’s response back to your browser.

HTML is a set of specifications for creating HTML documents that a browser can display as a Web page. HTML is called a markup language because authors mark up their documents by inserting special instructions, called HTML tags, that specify how the document should appear when displayed on a computer screen or printed.

On today’s Web, many aspects of hypertext have become a reality. A typical Web page is based on a document stored in a file and identified by a unique address called a URL (Uniform Resource Locator). To access any one of these documents, you can type its URL. You can also click an underline word or phrase called a hypertext link (or simply a “link”) to access related Web pages.

HTTP and HTML are two of the major ingredients that define the Web. If you add URLs, browsers, and Web servers to this recipe, you’ll have a pretty complete menu of the basic technologies that make the Web work.

A web server stores data from Web pages that form a Web site. One way to store data for a Web page is as a file called an HTML document – a plain text, document with embedded HTML tags. Some of these tags specify how the document is to be displayed when viewed in a browser. Other tags contain links to related document, graphics, sound, and video files that are stored on Web servers.



As an alternative to HTML documents, Web servers can store Web page data in other types of files, such as databases. Data from product databases, college course schedules, and music catalogues can be assembled into HTML format “on the fly” in response to Web requests.

To surf the Web, you use Web client software called a browser. When you type a URL into the browser’s Address box, you are requesting HTML data for a specific Web page. Your browser creates a request for the data by using the HTTP “GET” command.

A Web server is configured to include HTTP software. This software is always running when the server is “up” and ready to fulfill requests. One of the server’s ports is dedicated to listening for HTTP requests. When a request arrives, the server software analyzes it and takes whatever action is necessary to fulfill it.

The computer that runs Web software might have other software running on it as well. For example, a computer might operate as a Web server, as an e-mail server, and as an FTP (File Transport Protocol) server all at the same time! To efficiently handle these diverse duties, a computer devotes one port to HTTP requests, one port to handling e-mail, and another port to FTP requests.

A browser is a software program that on your computer and helps you access Web pages. Technically, a browser is the client half of the client/server software that facilitates communication between a personal computer and a Web server. The browser is installed on your computer, and Web server software is installed on servers connected to the Internet.

Your browser plays two key roles. First, it uses HTTP to send messages to a Web server – usually a request for a specific HTML document from Web server, your browser interprets the HTML tags to display requested Web page. Today’s popular browsers are Internet Explorer, Mozilla Firefox, Opera, Google Chrome.

A Web site is a group of related Web pages. The Web site is the master address, and the individual Web pages are like subdirectories to that root directory. Many business are creating Web sites for their customers to use. These sites may include price list, information about products, and comparisons of product features with those of competing products. Many sites even allow customers to order products over the Web. Because your site is representing you on the Web, you will want the site to look impressive. For a professional-looking site, you may want to hire a firm that creates Web sites. Such firms employ HTML experts as well as graphic designers and marketing specialists.

 

Comprehension check. Choose the ending for each sentence from the two versions given.

 

1. One way to store data for a web page is

a) a file called an HTML document.

b) a unique address called a URL.

2. Some of these tags specify how the document is

a) to be displayed when viewed in a browser.

b) to be identified by a unique address.

3. Business sites may include

a) price list, information about products and comparisons of product features with those of competing products.

b) related document, graphics, sound and video files.

4. HTTP is

a) a protocol that works with TCP/IP to get Web resources to your desktop.

b) a set of specifications for creating HTML documents that a browser can display as a Web page.

5. Your browser creates a request for the data by

a) using the HTTP “GET” command.

b) using Web pages.

6. The Get method can be used to

a) pass a search query to a file server.

b) listen for HTTP requests.

Vocabulary practice

1. Which word does not belong to the group?

a) documents, specifications, protocols, commands;

b) file, database, data, directory;

c) screen, display, desktop, browser;

d) connections, links, addresses, sites;

e) query, request, response, port.

 

2. Complete the sentences using one of the given endings.

1. The WWW began as 2. HTTP is a protocol that works with 3. HTML is called a markup language because 4. A typical Web page is based on 5. A browser is a software program that runs 6. As an alternative to HTML documents, Web server can store a) Web page data in other types of files, such as databases. b) on your computer and helps you access Web pages. c) a document stored in a file and identified by a unique address called URL. d) authors mark up their documents by inserting special instructions, called HTML tags. e) TCP/IP to get Web resources to your desktop. f) a project by high-energy physics researches in Switzerland.

 

3. Transform the given sentences using the word in brackets without any change in the meaning.

1) When you type a … into the browser’s address box, you are requesting HTML data from a specific Web page.

a) HTML b) URL c) HTTP d) TCP

2) A … is a software program that runs on your computer and helps you access Web pages.

a) Web server b) e-mail server c) FTP server d) browser

3) Your browser creates a … for the data by using the HTTP “GET” command.

a) response b) request c) message d) instruction

4) Technically, a browser is the client half of the client/server software that facilitates communication between a personal computer and a… .

a) Web server b) e-mail server c) FTP server d) web site

5) HTML is a set of specifications for creating … that a browser can display as a Web page.

a) HTML documents b) graphics c) sound d) video files

4. Fill in the gaps with appropriate words.

Many software tools are available today that make it easy to create Web pages. A Web page author can use a ___ editor, such as Notepad, to create Web pages “from scratch” by manually embedding HTML tags within the text of a document. It is also possible to use the HTML conversion routines included with many standard software applications. Another route is to use specialized Web ___ software, such as Microsoft FrontPage.

An HTML document is divided into two sections. The ___ section contains information used to define global properties for the document. The ___ section contains the text you want the browser to display, the HTML tags that format the text, and a variety of links. In addition to embedding HTML tags within the text, a Web page can be formatted with a ___ style sheet, which allows Web page designers to change formats throughout an HTML document without modifying individual HTML tags. To control the position of text and graphics on a Web page, many authors place these elements in the cells of a Web page ___.

 

Text D

 

Pre-reading. Match the meaning of the following English words and their Russian equivalents.

1. search engine; 2. content; 3. SEO (search engine optimization); 4. marketing; 5. database; 6. relevance; 7. indexing; 8. root directory; 9. web masters; 10. domain; 11. (to) parse; 12. spam. a)

 

Reading. Read the text and try to guess the meaning of the words in bold. Check your variants in the dictionary.


Date: 2015-01-12; view: 2183


<== previous page | next page ==>
INTERNET ACCESS | SEARCH ENGINE OPTIMIZATION
doclecture.net - lectures - 2014-2024 year. Copyright infringement or personal data (0.008 sec.)