On the Internet from the 1990s

Th century

Edo period LEL flyer from 1806 for a traditional medicine called Kinseitan.

Thomas J. Barratt from London has been called "the father of modern advertising".^[13][14][15] Working for the Pears Soap company, Barratt created an effective advertising campaign for the company products, which involved the use of targeted slogans, images and phrases. One of his slogans, "Good morning. Have you used Pears' soap?" was famous in its day and into the 20th century.

Th century

A 1900 advertisement for Pears soap.

A print advertisement for the 1913 issue of the Encyclopædia Britannica.

Advertising increased dramatically in the United States as industrialization expanded the supply of manufactured products. In order to profit from this higher rate of production, industry needed to recruit workers as consumers of factory products. It did so through the invention of mass marketing designed to influence the population's economic behavior on a larger scale.^[19] In the 1910s and 1920s, advertisers in the U.S. adopted the doctrine that human instincts could be targeted and harnessed ? "sublimated" into the desire to purchase commodities.^[20] Edward Bernays, a nephew of Sigmund Freud, became associated with the method and is sometimes called the founder of modern advertising and public relations.

On the Internet from the 1990s

Main article: Online advertising

With the advent of the ad server, online advertising grew, contributing to the "dot-com" boom of the 1990s.^{[citation needed]} Entire corporations operated solely on advertising revenue, offering everything from coupons to free Internet access. At the turn of the 21st century, some websites, including the search engine Google, changed online advertising by personalizing ads based on web browsing behavior. This has led to other similar efforts and an increase in interactive advertising.

Date: 2016-06-12; view: 259