1. What are the possible advertising techniques used by the advertisers to persuade people to buy their products?
2. Do you think that some techniques are more effective than others for advertising particular products? If so, which?
3. Are the described techniques unique or do some techniques appeal more than others to certain age groups and types of people? If so, which?
4. Try to think of examples of advertisements you are familiar with in order to explain how each one works.
5. Are there any other advertising techniques you can think of which are not in the list. If so, describe how they work and give examples of advertisements where you have noticed them being used.
B
1. Skim quickly through these advertisements. What do they have in common? What techniques do they use to attract the reader’s attention?
SKINNY LEGS
Try this new amazing scientific home method to ADD SHAPELY CURVES to ankles, calves, thighs and hips!
Skinny legs rob the rest of your figure of attractiveness. You too can try to help yourself improve underdeveloped legs, due to normal causes, and fill out any part of your legs you wish, or your legs all over as many women have by following this new scientific method. This tested and proven course was prepared by a well-known authority on legs. Requires only 15 minutes at home. Contains step-by-step instructions and illustrations of the easy scientific leg technique, with simple instructions for gaining shapely, stronger legs, plus leg measurement chart for each section of leg according to height and weight.
30 DAY TRIAL for the ‘Shapely Legs Home Method’ (in plain wrapper), send $7.95 plus 95 cents for shipping. Money back guarantee if not satisfied.
Modern Methods, Dept. 85 to 839
Box 2012 New Rochelle, NY 20002
ASHAMED OF PRUNE LIPS?
Are you self-conscious
about those old-looking lines
that surround your lips?
You don’t have to be!JTL WRINKLE CREAM is a unique lotion made up of collagen, jojoba, aloe, herbs and Vitamin E especially designed to fade away those ugly little wrinkles, yet will not alter skin structure. The amazing thing about JTL WRINKLE CREAM is that results occur after the first treatment, leaving your lips smooth and youthful again. Stop looking old because of aged prune lips. Look and feel younger with a more youthful and attractive appearance. Full money-back guarantee if you are not totally satisfied with the results. For a 90-day supply of JTL WRINKLE CREAM, send $12.95 plus $2 for postage and handling to:
JTL PRODUCTS, 5313-Y, Bakman Avenue, N. Hollywood. CA91601
Wrinkle Stick
Vikki LaMotta, Playboy Model at 53 Introduces Her New, Ultra-Rich, Purse-Size … wrinkle stick virtually FREE! $8.00 RETAIL VALUE!
The new VH, formula LYL OIL WRINKLE Stick for wrinkle protection day or night. In its sleek “pop-up” case it glides on effortlessly and melts into skin instantly to plump up cells and fade dine line wrinkles that shout “age” to the world! Perfect for eyes or all dry, flaky, ageing facial and neck areas. Enriched with vitamin E and Aloe.
Vikki wants YOU to share her personal anti-ageing secrets. Sent just $2 for postage, handling and promo and Vikki will send you her fabulous new $8 value WRINKLE STICK plus her full Beauty Secrets Catalogue absolutely FREE!
To order: Mail this ad plus $2.00 to:
Vikki LaMotta Cosmetics Ltd.
Dept. WS-302404 Park Avenue S.,
New York, NY
