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BUSINESS IDEA ANALYSIS

RUNNING A GREEN BUSINESS

1. Think and create three business ideas you are able to establish and develop.

Idea N	Brief Description
Business Idea 1
Business Idea 2
Business Idea 3

2. Choose any 3 – 5 countries to implement your business ideas.

N	Name of Countries

3. Identify Core Competency

N	Core Competency

4. Choose one business idea and a country of location:

Business Idea	Country of Location

5. Developa Business Concept

5.1. Define specific features of your future business (advantages):

___________________________________________________________________

5.2. Describe what differentiates your business from others:

___________________________________________________________________

5.3. Describe product(s) or service(s) you will offer:

___________________________________________________________________

5.4. Identify 5 reasons why customers should buy your product(s) or service(s):

___________________________________________________________________

5.5. Green Product/Service Concept

5.5.1. Discussion Questions:

A. How to environmentally describe a product/service as complete and easy as possible? Which technical parameters (e.g. weight and used energy) have to be considered?

___________________________________________________________________

B. How to consider stakeholder requirements (e.g. from environmental legislation) systematically? Describe potential stakeholders.

___________________________________________________________________

C. Define specific features/characteristics for a similar product/service.

___________________________________________________________________

5.5.2. Six Steps Forward to Green Product/Service

A1. Product/Service Description

With the first step the product/service characteristics are described and documented in a quantitative and qualitative manner. Environmental parameters for classifying the product should be selected and investigated. Environmental parameters are quantifiable parameters such as:

• material input [kg]

• percentage of primary or secondary resources [%]

• energy demand [kWh] during manufacturing or use phase

• waste generation [kg]

• hazardous substances [kg], etc.

EXAMPLE

Product	Person in Charge
Name of Components	Material	Amount in units	Comments

A2. Product Analysis

Life Cycle Assessment of the whole life cycle of product/service.

Results of environmental product analysis:

The suggested strategies with high priority for the improvement of the product may be:

• Reduction of energy consumption at use stage

• Avoidance of waste at use stage

• Ensuring environmental safety performance

• Optimizing product functionality

• Improving maintenance

• Etc.

Environmental Aspects

___________________________________________________________________

Environmental Impacts

___________________________________________________________________

Suggested Strategies

___________________________________________________________________

A3. Stakeholders Analysis

The stakeholder requirements are derived from customer and market requirements as well as from existing and upcoming environmental laws and directives.

Assessment of stakeholders

A: Identify potential groups of stakeholders:

___________________________________________________________________

B: Identify their requirements:

Parameters Stakeholders requirements

Parameters Stakeholders requirements

Stakeholder type: ___________________ Sex (male/female): ___________________ Age: ______________________________ Occupation: _________________________

C: Results of stakeholder’s analysis:

___________________________________________________________________

A4. Manufacturing Process Analysis – exclude

A5. Process and Product Improvements

Various improvement measures are generated and evaluated in terms of effort (cost, time, etc.), benefit (environment, security, etc.) and risk for implementation.

___________________________________________________________________

A6. Green Product/Service Concept

Describe environmental features of green product/service. Define a concept of your green product/service.

___________________________________________________________________

6. Conduct Market and Industry Research

The Market Analysis

6.1. Customer Analysis

Write a description of the key characteristics of the customer you are targeting.

Demographic characteristics (age, gender, etc.)

___________________________________________________________________

Interests of potential customers

___________________________________________________________________

Preferences and lifestyle descriptions (where, how and when they choose to buy)

___________________________________________________________________

Reasons for buying your product/service

___________________________________________________________________

6.2. Competitive Analysis

Identify and briefly describe your major competitors.

1. ___________________________________________________________________

2. ___________________________________________________________________

3. ___________________________________________________________________

Summarize your competitors’ key strengths and weaknesses, including how they are currently performing to meet the needs of the customer.

1. ___________________________________________________________________

___________________________________________________________________

2. ___________________________________________________________________

___________________________________________________________________

3. ___________________________________________________________________

___________________________________________________________________

6.3. Market Potential

Describe the size of your market in terms of number of potential customers. Summarize the trends for this market, including whether the market is growing, stable, declining, and why

___________________________________________________________________

7. Identify the Strengths, Weaknesses, Opportunities,and Threats(SWOT Analysis) of your idea

Strengths	Weaknesses
Opportunities	Threats

Date: 2016-04-22; view: 973

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