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Overview of Careers in Marketing
MARKETING CAREERS
I. Look at the following extracts from job advertisements. Match the titles to the job description.
| brand manager | director of marketing | head of PR | marketing assistant |
| 1. His or her primary responsibility is to provide direct support to the media buyers. S/he will also track media mentions, support customer service, manage our relationship management tools, and provide other assistance within the marketing department when needed. | 2. The successful candidate must be an excellent manager and have a proven track record in leading a large department. The mission is to develop and execute a comprehensive marketing plan that reinforces our leadership position. Direct responsibilities include media relations, PR, marketing communications, planning and more. |
| 3. The job involves managing all aspects of public relations, publicity, etc. The right person will have solid writing skills and strong relationships with the appropriate media outlets. The position reports directly to the CEO. The salary is based on experience. | 4. You will be responsible for developing and executing brand strategies and marketing initiatives for an assigned product line to meet revenue, profitability, and budget targets. Require strong knowledge of marketing principles and practices, and the ability to lead cross-functional teams to accomplish a successful go-to-market strategy. This position reports directly to the Director of Marketing. |
II. Match words from each column to make collocations from the job ads. Then match the collocations to the definitions.
| 1. media | a) knowledge |
| 2. customer | b) line |
| 3. brand | c) mentions |
| 4. product | d) relations |
| 5. strong | e) responsibility |
| 6. primary | f) service |
| 7. public | g) strategies |
a) a related series of items sold by a company
b) the department that deals directly with consumers
c) communication with the general public
d) items where the company’s name is seen in newspapers, magazines, and etc.
e) main task or function
f) good understanding
g) ways of promoting a brand
III. Here are some more jobs and companies involved in marketing and advertising. Match them to the descriptions.
| ad agency | copywriter | market research firm |
| art director | graphic designer | PR officer |
1. One of this person’s responsibilities is to create logos.
2. This company is responsible for creating advertisements.
3. This company might conduct a survey to find out more about your customer.
4. This person supervises the design staff.
5. This person interacts with the media to communicate important company information to the public.
6. This person writes the text for advertisements.
IV. Read the text given below to get some more information about other careers in marketing.
MARKETING CAREERS
A career in marketing can take you in several different directions. Marketing is comprised of many facets and activities. You will find that there are many opportunities in marketing, is there a career path that is right for you? Explore the different career opportunities and decide which one fits you best.
Overview of Careers in Marketing
There are many options to careers in marketing, but how do you know which one is right for you? Marketing can be defined as being the intermediary function between product development and sales. Think of it as the storehouse for such things as advertising, public relations, media planning, sales strategy, and more. It's the marketing professionals job to create, manage, and enhance brands.
Date: 2016-04-22; view: 3109
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