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Polarized growth in tourism

Ministry of Education and Science of Ukraine

Kyiv National University of Trade and Economics

Hotel, Restaurant and Tourism Business Department

 

Tourism DestinationS Management

Lecture notes

 

Academic Degree «Master»
Fields of Science 0306 «Management and Administration» 0401 «Service Sector»
Fields of Study 030601 «Management» 140103 «Tourism»
Fields of Specialty Field of Spesialism «Management and Administration» «Tourismology» «Tourism Business management»

 

 

Kyiv 2014

 

 

All rights reserved; no part of this publication may be reproduced or transmitted without prior permission of Kyiv National University of Trade and Economics

 

Author:

Y. B. Zabaldina, Candidate of Economic Science, Associate professor.

 

 

Considered and approved on the meeting of the Hotel, Restaurant and Tourism Business Department on 12 May 2014, minutes ¹ 24.

 

 

Reviewer

O. B. Lysak, lecturer.

 

 

CONTENT

Introduction…………………………………………………………………………
Topic 1. Theoretical bases of tourism destinations formation and development …
Topic 2. Research methodology for Tourism Destinations Management ………
Òopic 3. Tourism Destination Competitiveness …………………..…………..
Topic 4. Consumer behavior of Tourism Destinations visitors …………..….
Topic 5. Tourism Destinations Planning ……………………………..….……
Topic 6. Tourism Destinations Marketing …………………………………….
Topic 7. Tourism Destinations in the context of the Sustainable Development……….
Bibliography…………………….…………………………………………………

INTRODUCTION

Tourism Destinations Management lecture notes are designed for Master degree students of 030601 Management field of study, Tourism Business Management Field of Specialism and 140103 «Tourism» field of study, Tourismology Field of Specialty.

Tourism Destinations Management aim is to acquire theoretical knowledge of tourism destinations creation and development and practical skills of effective destinations management in the dynamic social, natural, technological and economic environment.

Tourism Destinations Management objectives are to provide students with basic theoretical knowledge and practical skills in:

- basic elements, types and classifications of tourism destinations;

- forming mechanisms of various types of tourism destinations development;

- features of tourism destinations management;

- implementation of tourism destinations marketing policy;

- methodology of tourism destinations competitiveness provision;

- implementation of the public-private partnerships and cluster policies in tourism destinations;

- tourism destinations in the context of the sustainable development.



The course subject is to form professional outlook of future experts on developing systematic thinking to take into account sector features and managerial activity peculiarities.

The course competences allow students to achieve the above mentioned aim and perform tasks defined in objectives.

At the end of the course students are aware of:

- basic theories and mechanisms of tourism destinations formation and development;

- objectives and functions of tourism destinations management;

- methodology of providing tourism destinations competitiveness;

- features of tourism destinations marketing policy;

- structure and features of the inter-sectoral interaction mechanisms and public-private partnerships in the management of tourism destinations;

- models for tourism destinations sustainable development.

and are able to:

- collect the information database regarding the functioning of tourism destination and analyze economic results of its activities;

- form and implement the product and communication policy for tourism destinations;

- develop strategic plans for tourism destinations.

Educational process prerequisites:Thecourse Tourism Destinations Management is based on the knowledge of the following subjects: Regional Economics, Macroeconomics, Microeconomics, Information systems and technologies, Statistics, Tourism geography, Tourism Studies, State and Regional Management, Management and Administration, Marketing, Organization of Tourism, Organization of the Hotel industry.
Topic 1. Theoretical bases of tourism destinations formation and development

Lecture Plan

1. Polarized growth in tourism .

2. Tourism Destination concept.

3. Development conditions and factors of destination.

4. Theories of tourism destination development.

Bibliography:

Basic: 1, 2, 3, 4

Supplementary: 11, 13, 16, 17, 20.

 

Key words: tourism destination; urban destination; beach/sea destination; alpine destination; rural destination; wellnes destination; religious destination; Third World destination; exotic and exclusive destination; attractions; accessibility; amenities; available packages; activities; ancillary services; destination development; Life-cycle theory; Theory of Species Evolution, Punctuated Equilibrium and Chaos Theory.

 

 

Polarized growth in tourism



 
 


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