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Newspapers and magazines

Exercise 1 Read and translate the words.

To publish, publication, publisher, to come out, daily, weekly, monthly, national newspaper, local newspaper, the popular press, broadsheet newspaper, tabloid, circulation, the press, report, article, an article about, a leading article, front-page article, feature article, serious news story, light-hearted article, headline, front-page headline, according to the paper (article), to cover the event, to review, a review of, reviewer, to edit, edition, editor, editorial, editorial policy, reporter, journalist, photographer, interview, issue, to issue, magazine, journal, news, banner, byline, dateline, lead, news brief, an advert (ad) for, advertisement, classified ads, displayed ads, column, shopping newspaper, deadline, subscription.

 

Exercise 2 Fill in the gaps with the correct preposition. Translate the sentences into Russian.

1. It’s an advert … a type of mobile phone, I think. 2. I read it … the paper. 3. There was a report … The Independent … this new law. 4. Have you read any reviews … this new film? 5. High unemployment won’t last according … the paper.

Exercise 3 Match the words with their definitions.

1. headline a. a person who writes articles
2. dateline b. a piece of writing about news items
3. daily c. the start of a story
4. photographer d. words and pictures about a product
5. tabloid e. a paper that comes out every day
6. report f. an article giving an opinion of new films, books, etc.
7. journalist g. a line in a newspaper giving the date and place of writing
8. advert h. a person who takes pictures in a paper
9. lead i. a title in large letters above the article
10. review j. a newspaper which is small in size

Exercise 4 Fill the gaps with a suitable word. Translate the sentences into Russian.

1. I haven’t read ‘Hello’ magazine. Is it a weekly or a …? 2. Is the paper … every day? – No, it … out once a week. 3. There was a fantastic … in the paper yesterday about ‘Space’. Did you read it? 4. I read a … of his latest film. It doesn’t sound very good. 5. … to The Times the missing boy was found last night. 6. Newspapers which are small in size are called … 7. People who report news and write articles are … 8. There are more then ten national … in Britain. 9. The main article on the front page of a newspaper is a … or a …- … article. 10. The primary questions a … story answers are Who? What? When? Why? and How?. 11. The “title” of a newspaper or a magazine story is a … 12. This columnist has his … in The Guardian where he gives his opinion on different important topics. 13. I don’t like … because they make people bye different unnecessary things. 14. Mr. Smith is an … of this newspaper, i.e. a person in control of the daily production.

Exercise 5 Practise in reading and give Russian equivalents of the following words.

Media, contemporary, society, opinion, overestimate, event, occur, advertising, newsprint, subscribe, subscription, source, entertain, entertainment, affair, editorial, review, financial, up-to-date, headline, persuade, impact, gossip, mouthpiece, commercial, tabloid, tycoon, issue, circulation, revenue, quality, threat, purchase, category, periodicals.



Exercise 6 Read and translate the text.

Newspapers and magazines

Mass media are justly considered to be the fourth power in human society. Their role in shaping the public opinion can hardly be underestimated. They also play an important role in keeping people well informed in current events occurring all over the world.

Newspaper is one of the most prevalent forms of the mass media in the contemporary society. It is a publication containing news, information and advertising, usually printed on low-cost paper called newsprint. Newspapers may come out every day - they are dailies, once a week - they are weeklies, and once a month - monthlies. People can subscribe to them and they will be delivered home, or they can be bought at a news agent's or a news-stand.

Newspapers serve two general functions. First, they are sources of information about what is happening throughout the world and locally. The second major function is to entertain, and it is for this function that the young and the less educated generally use newspapers - whether that entertainment is in the arts, in sports, or in comics.

Newspapers cover information on home and foreign affairs, they carry serious editorials, arts and literary reviews; they provide up-to-date political and financial information and much professional advertising. Some newspapers have supplements which may be very different from the newspaper itself. They publish stories to be continued, discuss most typical issues, and give analysis of important political events. There are also other kinds of newspapers that offer light reading. Newspapers may have brief news reports, sensational information; much importance is given to politics, sports and entertainments. They have a lot of catchy headlines, interviews given by famous people.

Some newspapers present information to persuade us to a particular point of view, tackling important political, economic and social issues; others deal with "unimportant" gossips about TV and pop stars, humour stories about pets, etc.

Newspapers may be divided into two main groups - the "quality" (or "serious" press) and the "popular" (or the "tabloid" press). The "quality", which have the broadsheet size, e.g. The Times, The Guardian, The New York Times, report national, international and local news thoroughly. They publish articles on many general subjects. These newspapers have considerable international impact.

Among the British “quality” papers the strongly Conservative Daily Telegraph sells more than twice as many copies as any of the others. It costs less to buy and its reporting of events is very thorough. The Financial Times has a narrower appeal, but is narrowly restricted to business news. The Guardian has an old Liberal tradition and is in general a paper of the left. The most famous of all British newspapers is The Times. The two very popular papers The Daily Express and the Daily Mail were both built up by individual tycoons in the early 20th century.

The "popular" papers, or the tabloid newspapers, make news sensational and publish "personal" articles. They compress the news and are printed on small sheets of paper size with many pictures and a limited amount of serious news. They use enormous headlines for the leading items of each day, which are one day political, one day do with crime, one day sport, one day some odd happening. Thus, for example, The News of the World has the largest circulation in the Western world and much of its information concerns the private lives of people who are in the news.

Apart from these newspapers there are the ones which are the official mouthpiece of a political party, e.g. The Morning Star.

Recent developments on the Internet are posing major threats to the newspaper publishing. Paid circulation is declining in most countries, and advertising revenue, which makes up the bulk of a newspaper's income, is shifting from print to online.

A magazine is a periodical publication containing a variety of articles, generally financed by advertising and purchased by readers.

Magazines are typically published weekly, biweekly, monthly, bimonthly or quarterly, with a date on the cover that is in advance of the date it is actually published. They are often printed in color on coated paper, and are bound with a soft cover.

Magazines fall into two broad categories: consumer magazines and business magazines. In practice, magazines are a subset of periodicals, distinct from those periodicals produced by scientific, artistic, academic or special interest publishers which are subscription-only, more expensive, narrowly limited in circulation, and often have little or no advertising.

Magazines can be classified as:

- General interest magazines (e.g. Frontline, India Today, The Week, etc.).

- Special interest magazines (women's, sports, business, scuba diving, etc.).

Modern media is changing our world every minute of every day.


Date: 2016-03-03; view: 1553


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