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Here is a list of typical work activities of PR man. Discuss it in pairs.

-planning, developing and implementing PR strategies;

-liasing with colleagues and key spokespeople

-liasing with and answering enquires from media;

-researching, writing and distributing press releases to targeted media;

-writing and editing in-house magazines, case studies, speeches, articles and annual reports;

-preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes;

-organising events including press conferences, exhibitions, open days and press tours;

-commissioning market research;

-fostering community relations through events such as open days and through

- involvement in community initiatives;

8. Each firm contains some necessary job titles. Describe job responsibilities of each job title mentioned below:

Director of marketing

Branding specialist

PR officer

product manager

public relations assistant

product management assistant

9. Discuss your job responsibilities with your partner. Here are some phrases to get you started:

The job involves..

You / The successful candidate will be responsible for...

The right person will be in charge of..

Direct responsibilities include...

10. Your friend works in a medium-sized sporting goods company and is telling a new business partner who’s who in the department. Read the dialogue and complete the organigram.

Anna Well, all marketing departments are different, aren't they?

Rob Yes. At my company, Ben and I are the marketing department!

Anna I know what you mean. I used to work for quite a small company doing all of their marketing.

But the company here is a bit bigger. We have separate departments for sales and marketing. So, let me just give you some names. As you know, I'm the public relations officer here and I report directly to Sabrina, who's the director of marketing. My assistant is Uwe. You can always give him a call if you can't reach me.

Rob Wait, Anna, let me just write this down. Sabrina and ... urn, how do you spell your assistant's name?

Anna That's U-W-E .Uwe.

Bob Got you.

Anna And if you need to talk to somebody about individual products, then you should contact Vittore or his assistant, Thomas.

Rob Ah, what was that again? Vee ..?


Anna Vittore - he's Italian. You spell that V-l-double-T-O-R-E.


Rob OK.. And Thomas. That's easy enough.

Ann Right. Finally, Sylvia is responsible for the image of our various brands.

Rob Great! That's very helpful.



B,-----branding specialist------------------------b, branding Branding specialist
--c, PR officer
-----d, product manager



---e, PR assistant
---f, product management assistant

Date: 2016-01-14; view: 1516

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