Now translate the following sentences from the text to check that you understand the meaning correctly.
1. An organization’s reputation, profitability, and even its continued existence can depend on the degree to which its targeted “publics” support its goals and policies.
2. Public relations specialists—also referred to as communications specialists and media specialists, among other titles—serve as advocates for businesses, non-profit associations, universities, hospitals, and other organizations, and build and maintain positive relationships with the public.
3. Public relations specialists handle organizational functions such as media, community, consumer, industry, and governmental relations; political campaigns; interest-group representation, conflict mediation; and employee and investor relations.
4. In large organizations, the key public relations executive, who often is a vice president, may develop overall plans and policies with other executives.
5. Public relations specialists draft press releases and contact people in the media who might print or broadcast their material.
3. Look through the text “Nature of work again” and answer the following question:
- What do public relation specialists serve to?
- What are the main functions of PR specialists?
- What are the necessary qualities and qualifications to be successful in the profession?
- Why in your own opinion all companies that want to operate successfully on the market should employ at least one PR specialist?
4. Agree or disagree (To express agreement or disagreement correctly see Appendix 2):
1. On a more specialized level, the media are no longer just mass communication.
2. The media’s power and influence in a democratic society reside in their independence from government control.
5. Complete sentences with the following words from the box and translate them into Russian: