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Now translate the following sentences from the text to check that you understand the meaning correctly.

1. An organization’s reputation, profitability, and even its continued existence can depend on the degree to which its targeted “publics” support its goals and policies.

2. Public relations specialists—also referred to as communications specialists and media specialists, among other titles—serve as advocates for businesses, non-profit associations, universities, hospitals, and other organizations, and build and maintain positive relationships with the public.

3. Public relations specialists handle organizational functions such as media, community, consumer, industry, and governmental relations; political campaigns; interest-group representation, conflict mediation; and employee and investor relations.

4. In large organizations, the key public relations executive, who often is a vice president, may develop overall plans and policies with other executives.

5. Public relations specialists draft press releases and contact people in the media who might print or broadcast their material.


3. Look through the text “Nature of work again” and answer the following question:

- What do public relation specialists serve to?

- What are the main functions of PR specialists?

- What are the necessary qualities and qualifications to be successful in the profession?

- Why in your own opinion all companies that want to operate successfully on the market should employ at least one PR specialist?



4. Agree or disagree (To express agreement or disagreement correctly see Appendix 2):

1. On a more specialized level, the media are no longer just mass communication.

2. The media’s power and influence in a democratic society reside in their independence from government control.

5. Complete sentences with the following words from the box and translate them into Russian:

Irregular, interrupted, answer calls, invitation lists, releases, compile, meetings, presentations, junior, research, displays, copy, surveys, printers, high-pressure conditions, tied to, mean


1. Public relations offices are busy places- work schedules are _____and frequently ______ .

2. The______ employee may _____ for information from the press and public.

3. They work on ______ and details for press conference, escort visitors and clients, help with research, write brochures, deliver _______ to editorial offices, and ______ media distribution lists.

4. Employees will brief their management on upcoming ______, help write reports, speeches, ______ and letters.

5. The are to _______ case histories, help produce ______ and other audiovisual materials, proofread ______, select photographs for publication, arrange for holidays and other remembrances.

6. PR specialists conduct ______ and tabulate questionnaires, and work with letter shops and ______.

7. Public relations programs operate against deadlines. Under such ______, nine-to-five schedules go out the window.

8. Public relations executives are not ______ their desks for long periods.

9. Meetings, business lunches, travel assignments, special speaking and writing commitments, and unscheduled work on "crisis" situations often
______ long hours.

Date: 2016-01-14; view: 778

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Read the passage and guess the meaning of the words in bold and use them to complete the gaps in the sentences below. | Now you are quite knowledgeable in the nature of your future profession. Make the group project to show your skills and experience.
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