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Unit 5. Mass Media


Printed Media

1. newspapers

2. magazines

3. journals

4. supplement;

5. national

6. local

7. daily

8. weekly

9. monthly

10. broadsheets

11. quality press

12. tabloids

13. yellow press

14. gutter press

15. printing house

16. printed media

17. press;

18. circulation

19. copy

20. to issue

21. to publish;

22. editor

23. editorial office

24. regular reporting

25. reporter

26. staff reporter

27. free-lance correspondent

28. reporter on the ground/spot

29. columnist

30. contributor

31. editorial page

32. editorial staff

33. editorial board

34. press tycoon

35. mogul

36. baron

37. Fleet Street

38. article

39. column

40. paragraph

41. headline

42. heading

43. caption

44. table of contents

45. sub-title

46. coverage

47. to cover

48. editorial

49. feature article

50. laudatory article

51. obituary

52. gossip column

53. advertising

54. advertisement

55. ad

56. advertiser

57. recruitment ad

58. readership

59. target audience

60. to subscribe to;

61. subscribers


2. Broadcasting Corporations:Radio and TV

1. to broadcast

2. to telecast

3. to televise;

4. cable TV

5. satellite TV;

6. live/recorded broadcast

7. on air

8. prime-time

9. news

10. news reports

11. updates

12. newscasts

13. reporter on the ground/spot

14. viewers

15. audience

16. popularity ratings

17. anchorman

18. to anchor

19. quiz

20. talk-show

21. host/hostess

22. to host

23. presenter

24. in front of the cameras

25. story;

26. advertising slot

27. TV commercial

28. coverage

29. to cover;

30. to break a story/ news

31. to mirror/reflect

32. to interview

Privacy,Freedom of Speech and Censorship


1. paparazzi

2. photographer;

3. door-stepping

4. eavesdropping

5. trespassing

6. sensation

7. scoop

8. intrusion

9. invasion

10. intervention into privacy

11. close-circuit video

12. to sue for damages/libel;

13. to cater for

14. mouthpiece

15. impartial/unbiased coverage

16. to get information from reliable sources

17. to censor

18. censorship

19. freedom of press;

20. to restrict

21. freedom of speech

22. to curb



Before you read think

- Do all newspapers provide reliable information? Why?

- What British newspapers do you know?What kind of informatiom do they provide?

All newspapers in Britain, daily or Sunday ones, can broadly be divided into the quality press and the popular press.

The quality newspapers are also known as “heavies” and they usually deal with home and overseas news, with detailed and extensive coverage of sports and cultural events. Besides they also carry financial reports, travel news and book and film reviews.
The popular press or the “populars” are also known as tabloidsas they are smaller in size being halfsheet in format. Some people also call them the “gutter press” offering news for the people less interested in daily detailed news reports.

They are characterised by large headlines, carry a lot of big photographs, concentrate on the personal aspects of news, with reports of the recent sensational and juicy bits of events, not excluding the Royal family. The language of a tabloid is much more colloquial, if not specific, than that of quality newspapers.
Here is a possibly witty though true classification of English newspapers:

“The Times” is read by the people who run the country;

“The Mirror” is read by the people who think they run the country;

“The Guardian” is read by the people who think about running the country;

“The Mail” is read by wives of the people who run the country;

“The Daily Telegraph” is read by the people who think the country ought to be run as it used to be;

“The Express” is read by the people who think it is still run as it used to be;

“The Sun” is read by the people who don’t care who runs the country as long as the naked girl at page three is attractive.

In Britain today there are four nationwide quality papers: “The Times”, “The Daily Telegraph”, “The Guardian” and “The Independent”. “The Daily Mail”, “The Daily Mirror”, “The Sun”, “The Daily Express” and “The Daily Star” are usually considered to be “populars”.

In general, however, English people themselves, though slightly sniffy and condescending about their “populars”, underline that the quality of newspapers in Great Britain of late is much better than 20 years ago. They argue that it is much lower if they take the example of “The Times” newspaper, which was taken over by Rupert Murdoch in the early eighties. He is the owner of News International and is among the people who have control over the press. Rupert Murdoch also owns “The Sun”, which is, as it has already been stressed, a very low quality newspaper. To increase readership into “The Times” he gradually increases a lot of techniques in it similar to those he introduced in “The Sun” paper.


Most people in Great Britain perceive the press in Great Britain as objective, since they claim that there is no overt censorship, no overt bias in reporting the news, and that there is a wide choice of newspapers apart from the national dailies.

There are a lot of different regional daily papers in Britain as well. One can mention the following “The Scotsman” and “The Yorkshire Post”. There are also local weekly papers and many London and local papers delivered or distributed free and paid for entirely from advertising. Thus in Britain one can find newspapers of every political colour, from the far left to the far right. There are several socialist newspapers on sale each week, for example, “Socialist Worker”, and many others. Most people are satisfied that there is a free and objective press. They say that the British press is also investigative, uncovers scandals in the governments, and if they are not satisfied with what they read in “The Times” and think it is not true, they have the opportunity to go and pick up another newspaper and compare reportings.

Date: 2016-01-03; view: 2069

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