Assemble for YHTB presenmion & to meet local Tourism interests inc. odier Shea rings hoteliers
20.00
Pre-dihrter drinks
20.30
Dinner and overnight: at Calm Hotel
Saturday 24 October
Dep. Harrogate
08.30
Via A59 Knarcsborough, Gre«n Hammerxon, York AI036toA64 Maliort, Sca«on to Scarborough
Arr. Scarborough
10.15
Coffee at Norbreck Hotel, Castle Rd, YOU 1HY
Dep.
If,00
Via A165 Burniston. Cloughton, A171 to High Hawsker. Whitby Abbey
Arr. Whitby Abbey
11.40
Visit Abbey & Parish Church, walk down 199 steps into Old Town
12.55
Rejoin coach at New Quay Road by Tourist Information Centre
13.00
Lunch at Royal Hotel. West Cliff. YO21 3HR
Dop. Whitby
14.00
Via BI4IOEskValleytoAI69 and minor road to Goathland
Ait. Q oath! and
14.20
Brief stop at this 'heartbeat' village
Dep.
14.50
Via minor road to A169 Pickering, Malton and A64 to minor road to Castle Howard
Ait. Castle Howard
I5-4S
Castle Howard. View house & gardens
Dep.
16.45
Via minor road to A64. AI036 into York, A59 Green
Hammenon. Kna res bo rough to Harrogate
Unit 11 Tour operation -planning
Arr. Harrogare
18.00
Cairn Hotel
Dep.
19.15
ViaA59
An-. Knaresborough
19.30
Yorkshire Lass, Harrogaie Road-pub for 'Yorkshire Neet'
20.00
Dinner
Dep.
23.00
A59to Harrogate
Arr, Harrogate
23.15
Far overnight at the Caich Hotel
Sunday 25 October
Dep, Harrogate
09.00
A6I toflipley
Arr. Ripiey
09.4S
Ripley Castle, HG3 3AY. Vlow Castle
Dep.
10.45
Via A61 and minor road to Fountains Abbey
Arr. Fount. Abbey (West Car Park)
11.05
View Abbey, Studley Royal Pnrk and coffee, Fountains Hall
Dep.
12.15
Via minor road to B626S. Ripon. Bridge Hewick, Bo rough bridge. Green Hammerton. A59 via Knaresborough back to Harrogate
Arr Harrqgate
13.15
Catrn Hotel for farewell luncti
14 JO
ENDS
tiiiwiiMisi D/E
2 a Which hotels will the group be visiting?
b What other places of interest will the group be going to? c What do the abbreviations Arr., inc., and Dep. mean? d In what ways will the various organizations which are involved benefit from this particular familiarization trip?
Unit 11 Tour operation —planning
5 Speaking
You and your partner work for the local tourist board. Mr Edward Legrand, the Director of a tour operations company, has written to you asking you to organize a two-day tour of your area for him. His company organizes educational, sporting, sightseeing, and special-interest tours as well as conferences.
On a separate sheet of paper, plan a full itinerary tor Mr Legrand, remembering to leave him some free time.
6 Word study
'Organizations invest infarn trips in the hope of securing extra business.'
in the hope of is a common prepositional phrase (preposition in + noun the hope+ preposition of).
Put each prepositional phrase from the following list in its correct space in the sentences which follow.
a in the process of
b on behalf of
c under the guidance of
d in addition to
e in terms of
f in the event of
g with a view to
h in accordance with
i in responseto
j in view of
k with reference in
I in payment for
1 our telephone conversation, 1 am writing to confirm our order,
2 the hotel, I would like to wish you a Happy New Year. (The Manager,)
3 AJJ our sports activities are organized _ a fully qualified instructor.
4 rain, the party will be held in rhe conservatory.
5 your instructions, we have rearranged the meeting for lacer in the schedule.
6 languageskills, a resort representative must have good interpersonal skills.
7 The company has recently purchased some adjoining land expanding its leisure facilities in die future.
8 your recent enquiry, I am pleased to inform you . . .
9 the current economic situation, we can expect fewer visitors this year.
10 The hotel has had some bad reviews but sales, ir has been
very popular.
U We are _ negotiating a new contract with our tour operator, 12 I enclose a cheque______ our accommodation.
I hut 11 Tour operation -planning
7 Listening
Diane MacLennan rims UK Hosts, a company which specializes in selecting hotels in London for incentive tours from the USA. An incentivetuur isa reward or an encouragement for people who have done goodwork for their company. T!u- torn panics she deals wirh are usually very rich. On the tape you will hear her being interviewed about her work.
1 Before you listen to Diane talking, try to guess what kind of hotel her groups look for.
2 Listen and check.
3 Read through the statements below, listen again, and complete the sentences usingthe information on the tape:
a Diane depends upon her to help her recommend
of the hotels she has
appropriate horels for her clients. b Diane's clients usually make an -
recommended.
c Ir is - for her to visit fourteen hotels in one day.
d For her groups, the three most important areas in a hotel arc the
------------- , and the
_,the
e Horels keep Diane up-to-date by - - and by -
f Trade magazines are useful for information about
g To meet people in the industry she goes to .,
h Diane inspects the hotels she recommends.
128 Unit 11 Tour operation —planning
8 ActivityDivide into pairs, A and B.
A
You are a tour operator. You are going to interview a hotel manager to see if the hotel meets your company's requirements. Read the extract below, then decide exactly what requirements your company has before you start the interview.
B
You are a hotel manager. Read the extract below and decide exactly what facilities you have to offer in your hotel. See if they meet the tour operator's requirements.
THE BUSINESS Of- TOURISM
The hotels
In addition to operators spelling out their exact requirements in terms of rooms - required numbers of singles, doubles, twins; with or without private facilities; whether with balconies or seaview; and with what catering provision, e.g. rooms only with breakfast, half board or full board - they must also clarify a number of other issues. These include:
• reservations and registration procedures (including issue of any vouchers);
• accommodation requirements for any representatives or couriers (usually provided free);
• handling proced ures and fees charged for porterage;
• special facilities available or needed, such as catering for handicapped customers, or special catering requirements (kosher, vegetarian, etc);
• languages spoken by hotel staff;
• systems of payment by guests for drinks or other extras;
• reassurance on suitable fire and safety precautions;
• if appropriate, suitable space for a representative's desk and noticeboard.
It is also as well to check the availability of alternative hotel accommodation of a comparable standard in the event of overbooking.
Ancillary services
Similar negotiations will take place with locally-based incoming operators and coach companies to provide the coach transfers between airport and hotels and any optional excursions. Car hire companies may also be approached to negotiate commission rates on sales to the?
Source: J. Christopher Hoiloway; The Business of Tourism
Unit 11 Tour operation —planning
9 Activity
It takes a lot of careful planning, negotiating, administration, and marketing to put together a new tour programme. You are going to put Together a summer holidays brochure featuring twenty to thirty hotels in different Mediterranean countries.
Using the tour-planning diaiy below, decide:
in what order it will be best to do each stage listed below, what exactly will be involved in each stage, why it will make sense to do them in that order,
a estimate the exact selling prices based on exchange rates
b negotiate with airlines and hotels
c decide on destinations, hotels and capacity, duration of tours, and
departure dates
d finalize the reservations system
e sign contracts with hotels and airlines
f send first tours to resorts
g distribute promotional material to agencies including brochures
b start production of brochure
j make an in-depth comparison of potential destinations
j send final tour prices to printer
k identify a likely selection of countries, resorts, and hotels