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MEANS OF ADVERTISING200. product placement 201. hidden commercial messages 202. flyer 203. classified ads 204. billboard/hoarding 205. sports sponsorship 206. sky-writing 207. sports boards 208. sandwich boards 209. fashion skins 210. carrier bag 211. colossal discounts 212. To run the commercial 213. To hand out (leaflets) 214. To put up (posters) 215. To dress up as sth 216. advertising images 217. bargains galore 218. a concentration of visual messages 219. smth goes without saying SPEAKING 220. one way or another SPEAKING 221. when it comes to SPEAKING 222. to label smth as smth/to be labeled as smth 223. to be flagged as smth
SELLING TO KIDS 224. impressionable teens 225. patronizing 226. peer pressure 227. pester power 228. To pester parents for brands 229. to be up to 230. To show off
INTERNET MARKETING 231. digital marketing 232. to become technologized 233. social networking site 234. the fastest-growing marketing niche 235. digital environment 236. to create a fansite 237. to blog about 238. medium-media 239. seeded blogging 240. advergaming 241. branded content 242. virals= viral marketing 243. virtual worlds 244. social software 245. advertiser-funded content 246. chatroom
BRANDING TERMS 247. To brand products\services 248. to project a brand 249. To differentiate sth from sth 250. Competitive set 251. Rival brand 252. Brand value 253. Brand name 254. Trademark 255. Logo 256. Label 257. Brand manager 258. Branding 259. Brand image 260. Brand essence 261. Brand promise 262. Brand vision 263. A premium brand 264. An economy brand 265. An own brand = an own-label brand = private label brand 266. A brand leader 267. A no brand = a generic brand 268. A flagship brand\ a flagship store\ a flagship shop 269. Co-branding
Why do we buy brands? 270. to have a good reputation for smth 271. to be noted for smth 272. to rely on customer loyalty towards/to smth; 273. To make Long-term commitment 274. to act as a brand ambassador 275. To accept an idea 276. To earn a reputation 277. to stand for 278. to create ones’ own style 279. to presume smth (quality) / presumption 280. to crave forconsistency 281. issue of trust 282. to trust the makers 283. to gain approval 284. to owe reputation to smth 285. brand conscious society 286. to be worth paying for 287. to miss the point –idiom SPEAKING 288. to adhere to quality 289. Approach to smth 290. To be keen on smth 291. forthe sake of smb 292. to seem /be destined to do smth 293. to get to someone DRAWBACKS OF CONSUMER SOCIETY 294. the concept of contagious magic 295. to take advantage of smth 296. to be enslaved to brands 297. fashion victim 298. shallow-minded 299. brand junkie 300. to join the hordes of lookalikes 301. group/individual identity 302. to conform / conformity 303. to lack their own personality and individuality 304. (not) to have the mental ability to make a conscious choice 305. major concern 306. a crisis of parenting 307. overburdened 308. persistent pestering 309. out of guilt 310. out of remit 311. to blame for 312. To come to some alarming conclusions 313. low self-esteem 314. social behavioural problems 315. be susceptible to brand messages 316. to equate ownership with improved status 317. obesity problem 318. to advertise irresponsibly 319. toxic childhood effect 320. to breed a generation materialistic cyborgs 321. brand lust 322. to associate smth with smth 323. To pay the price for smth 324. to make smb feel insecure 325. overexposure to screens 326. shopaholism/compulsive shopping 327. retail therapy leads to depression 328. herd mentality 329. to be ostracized / to ostracize 330. to be outcastfrom the group 331. increasingly pushy 332. to stamp oneself on 333. to manipulate the identity 334. to put on (weight) 335. commercialisation 336. without consent 337. to expose gaping holes 338. various effects of advertising on children 339. to use (legal) loopholes 340. woefully inadequate 341. in exchange for 342. Annoyance over 343. Ubiquity
ANTI-CONSUMERISM/QUESTIONING THE NEED TO CONSUME 344. consumer society (to consume, consumer, consumption, consumerism) 345. an alarmist 346. to calculate one’s spendings 347. to place a burden on smb/smth 348. to tally up the burden 349. an anti-consumerist 350. be into sth informal (e.g. to be more into persuasion than provocation) 351. to question the need to consume 352. to keep one’s wits about one 353. to bring about (changes) 354. Cheap labour 355. Virtually non-existent 356. To be at the expense of smth 357. unashamedly 358. To follow one’s conscience 359. To question the ethics of shopping 360. To go against (country’s economic policy) 361. to resist smth 362. to turn away from smth 363. to resist retailers’ ploys 364. to end with smth 365. to lead your own life 366. to feel obligated to do something 367. to be aware of the issue 368. To warn/ warning against 369. in its/their own right 370. to take joint responsibility for smth
Date: 2015-12-24; view: 1010
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