MEANS OF ADVERTISING

200. product placement

201. hidden commercial messages

202. flyer

203. classified ads

204. billboard/hoarding

205. sports sponsorship

206. sky-writing

207. sports boards

208. sandwich boards

209. fashion skins

210. carrier bag

211. colossal discounts

212. To run the commercial

213. To hand out (leaflets)

214. To put up (posters)

215. To dress up as sth

216. advertising images

217. bargains galore

218. a concentration of visual messages

219. smth goes without saying SPEAKING

220. one way or another SPEAKING

221. when it comes to SPEAKING

222. to label smth as smth/to be labeled as smth

223. to be flagged as smth

SELLING TO KIDS

224. impressionable teens

225. patronizing

226. peer pressure

227. pester power

228. To pester parents for brands

229. to be up to

230. To show off

INTERNET MARKETING

231. digital marketing

232. to become technologized

233. social networking site

234. the fastest-growing marketing niche

235. digital environment

236. to create a fansite

237. to blog about

238. medium-media

239. seeded blogging

240. advergaming

241. branded content

242. virals= viral marketing

243. virtual worlds

244. social software

245. advertiser-funded content

246. chatroom

BRANDING TERMS

247. To brand products\services

248. to project a brand

249. To differentiate sth from sth

250. Competitive set

251. Rival brand

252. Brand value

253. Brand name

254. Trademark

255. Logo

256. Label

257. Brand manager

258. Branding

259. Brand image

260. Brand essence

261. Brand promise

262. Brand vision

263. A premium brand

264. An economy brand

265. An own brand = an own-label brand = private label brand

266. A brand leader

267. A no brand = a generic brand

268. A flagship brand\ a flagship store\ a flagship shop

269. Co-branding

Why do we buy brands?

270. to have a good reputation for smth

271. to be noted for smth

272. to rely on customer loyalty towards/to smth;

273. To make Long-term commitment

274. to act as a brand ambassador

275. To accept an idea

276. To earn a reputation

277. to stand for

278. to create ones’ own style

279. to presume smth (quality) / presumption

280. to crave forconsistency

281. issue of trust

282. to trust the makers

283. to gain approval

284. to owe reputation to smth

285. brand conscious society

286. to be worth paying for

287. to miss the point –idiom SPEAKING

288. to adhere to quality

289. Approach to smth

290. To be keen on smth

291. forthe sake of smb

292. to seem /be destined to do smth

293. to get to someone

DRAWBACKS OF CONSUMER SOCIETY

294. the concept of contagious magic

295. to take advantage of smth

296. to be enslaved to brands

297. fashion victim

298. shallow-minded

299. brand junkie

300. to join the hordes of lookalikes

301. group/individual identity

302. to conform / conformity

303. to lack their own personality and individuality

304. (not) to have the mental ability to make a conscious choice

305. major concern

306. a crisis of parenting

307. overburdened

308. persistent pestering

309. out of guilt

310. out of remit

311. to blame for

312. To come to some alarming conclusions

313. low self-esteem

314. social behavioural problems

315. be susceptible to brand messages

316. to equate ownership with improved status

317. obesity problem

318. to advertise irresponsibly

319. toxic childhood effect

320. to breed a generation materialistic cyborgs

321. brand lust

322. to associate smth with smth

323. To pay the price for smth

324. to make smb feel insecure

325. overexposure to screens

326. shopaholism/compulsive shopping

327. retail therapy leads to depression

328. herd mentality

329. to be ostracized / to ostracize

330. to be outcastfrom the group

331. increasingly pushy

332. to stamp oneself on

333. to manipulate the identity

334. to put on (weight)

335. commercialisation

336. without consent

337. to expose gaping holes

338. various effects of advertising on children

339. to use (legal) loopholes

340. woefully inadequate

341. in exchange for

342. Annoyance over

343. Ubiquity

ANTI-CONSUMERISM/QUESTIONING THE NEED TO CONSUME

344. consumer society (to consume, consumer, consumption, consumerism)

345. an alarmist

346. to calculate one’s spendings

347. to place a burden on smb/smth

348. to tally up the burden

349. an anti-consumerist

350. be into sth informal (e.g. to be more into persuasion than provocation)

351. to question the need to consume

352. to keep one’s wits about one

353. to bring about (changes)

354. Cheap labour

355. Virtually non-existent

356. To be at the expense of smth

357. unashamedly

358. To follow one’s conscience

359. To question the ethics of shopping

360. To go against (country’s economic policy)

361. to resist smth

362. to turn away from smth

363. to resist retailers’ ploys

364. to end with smth

365. to lead your own life

366. to feel obligated to do something

367. to be aware of the issue

368. To warn/ warning against

369. in its/their own right

370. to take joint responsibility for smth

Date: 2015-12-24; view: 951