ATTRACTING CUSTOMERS

Module 7. Consumerism

BEING RICH

1. To live in the lap of luxury

2. To be well off/well-to-do/well-heeled

3. To be extremely rich: to be rolling in it

4. To be on the house

5. opulent – def, sp

BEING POOR

6. To be on/below the bread line

7. To be in need, poor: to be short (of money), to be hard up, live from hand to mouth, to make ends meet, to be broke, don’t have a penny to your name

8. To live on a shoestring

9. To feel the pinch

10. Money doesn't grow on trees

11. To be tight (about money)

MAKING MONEY

12. to have a steady income

13. disposable income

14. To earn a good salary

15. to make a profit; profitable

16. To make a killing

17. To get money dishonestly: to line somebody’s pockets, to be on the fiddle

18. To strike it rich

19. To be born with a silver spoon in one's mouth

20. to gamble smth

21. To be a money spinner (=money maker)

22. Breadwinner

23. To be tied up in one’s business

Spending money

24. to spend money (on)

25. to waste/squander money (on)

26. to throw money around

27. to throw money at

28. To spend money like water

29. To pay through the nose

30. To spend money like there was no tomorrow

31. to save money

32. to change money

33. to donate money (to)

34. To make a withdrawal

35. To go halves/to split the difference

36. To tighten your belt

37. weekly/fortnightly bil;

38. To pick up the bill

39. To foot the bill

40. To pick up the tab

41. Daylight robbery

42. To take someone to the cleaners

43. A whip-round for somebody

44. To chip in

45. to fork out for

46. Pin money

47. To put paid to

48. Backhander

49. Hush money

Types of shoppers

50. A shopper (to shop, to go shopping)

51. impulse shopper

52. thrifty shopper

53. compulsive shopper

54. a loyal customer

55. to satisfy millions of discerning customers; to be difficult to discern

56. to buy in bulk/ huge quantities;the bulk of smth;

57. to buy in retail;

58. a web-savvy customer

Types of shops

59. Shopping mall

60. a swap shop

61. in-store bakery

62. supermarket

63. chainstore;

64. sales area

65. boutique

RESEARCH

66. to collect (key) information/data; data collection

67. state-of-the-art

68. market research; A MARKETER/marketing

69. to give careful thought to smth

70. to get a fair idea of smth;

71. scientific backing for

72. scientifically designed/proven

73. to do pioneering work;

74. to introduce a case study

75. to master marketing

ATTRACTING CUSTOMERS

76. The psychology of selling

77. the psychology of retailing

78. To influence the customers’ choice

79. To gain the customer’s attention

80. to rely on sophisticated techniques

81. innovative features

82. merchandising techniques;

83. selling devices

84. to tempt

85. to seduce / seduction; to be seduced into smth

86. to entice - enticingly

87. To offer a wealth of choice

88. to appeal to smb

89. to be of direct appeal to smb

90. to be tantalizingly appealing

91. irresistible

92. fetching

93. alluring

94. to groom (young) consumers

95. to promote wares

96. to have an effect on smb (e.g. on minors/women/children, etc.)

97. to market products to smb

98. to stimulate the imagination by virtue of their appeal

99. luxury and comfort

100. to pamper (oneself) with

101. to indulge (oneself) with

102. cannot help but + bare inf GRAMMAR

103. to make a proposal

104. to be led to believe/to lead smb to believe

105. to transform into a new state

106. enviable (to envy)

107. dramatically underline

108. to form social values

109. to be recruited through/to recruit smb (e.g. customers) through smth

110. to catch children/customers through

STANDING OUT

111. to put/leave smb. in the shade

112. to stand out in the crowd

113. to leave others standing

114. to outshine the best of the rest

115. flatteringly fashionable

116. eye-catchingly elegant

117. outstanding value

118. unsurpassed

Date: 2015-12-24; view: 815