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ATTRACTING CUSTOMERSModule 7. Consumerism BEING RICH 1. To live in the lap of luxury 2. To be well off/well-to-do/well-heeled 3. To be extremely rich: to be rolling in it 4. To be on the house 5. opulent – def, sp BEING POOR 6. To be on/below the bread line 7. To be in need, poor: to be short (of money), to be hard up, live from hand to mouth, to make ends meet, to be broke, don’t have a penny to your name 8. To live on a shoestring 9. To feel the pinch 10. Money doesn't grow on trees 11. To be tight (about money) MAKING MONEY 12. to have a steady income 13. disposable income 14. To earn a good salary 15. to make a profit; profitable 16. To make a killing 17. To get money dishonestly: to line somebody’s pockets, to be on the fiddle 18. To strike it rich 19. To be born with a silver spoon in one's mouth 20. to gamble smth 21. To be a money spinner (=money maker) 22. Breadwinner 23. To be tied up in one’s business Spending money 24. to spend money (on) 25. to waste/squander money (on) 26. to throw money around 27. to throw money at 28. To spend money like water 29. To pay through the nose 30. To spend money like there was no tomorrow 31. to save money 32. to change money 33. to donate money (to) 34. To make a withdrawal 35. To go halves/to split the difference 36. To tighten your belt 37. weekly/fortnightly bil; 38. To pick up the bill 39. To foot the bill 40. To pick up the tab 41. Daylight robbery 42. To take someone to the cleaners 43. A whip-round for somebody 44. To chip in 45. to fork out for 46. Pin money 47. To put paid to 48. Backhander 49. Hush money
Types of shoppers 50. A shopper (to shop, to go shopping) 51. impulse shopper 52. thrifty shopper 53. compulsive shopper 54. a loyal customer 55. to satisfy millions of discerning customers; to be difficult to discern 56. to buy in bulk/ huge quantities;the bulk of smth; 57. to buy in retail; 58. a web-savvy customer Types of shops 59. Shopping mall 60. a swap shop 61. in-store bakery 62. supermarket 63. chainstore; 64. sales area 65. boutique RESEARCH 66. to collect (key) information/data; data collection 67. state-of-the-art 68. market research; A MARKETER/marketing 69. to give careful thought to smth 70. to get a fair idea of smth; 71. scientific backing for 72. scientifically designed/proven 73. to do pioneering work; 74. to introduce a case study 75. to master marketing
ATTRACTING CUSTOMERS 76. The psychology of selling 77. the psychology of retailing 78. To influence the customers’ choice 79. To gain the customer’s attention 80. to rely on sophisticated techniques 81. innovative features 82. merchandising techniques; 83. selling devices 84. to tempt 85. to seduce / seduction; to be seduced into smth 86. to entice - enticingly 87. To offer a wealth of choice 88. to appeal to smb 89. to be of direct appeal to smb 90. to be tantalizingly appealing 91. irresistible 92. fetching 93. alluring 94. to groom (young) consumers 95. to promote wares 96. to have an effect on smb (e.g. on minors/women/children, etc.) 97. to market products to smb 98. to stimulate the imagination by virtue of their appeal 99. luxury and comfort 100. to pamper (oneself) with 101. to indulge (oneself) with 102. cannot help but + bare inf GRAMMAR 103. to make a proposal 104. to be led to believe/to lead smb to believe 105. to transform into a new state 106. enviable (to envy) 107. dramatically underline 108. to form social values 109. to be recruited through/to recruit smb (e.g. customers) through smth 110. to catch children/customers through STANDING OUT 111. to put/leave smb. in the shade 112. to stand out in the crowd 113. to leave others standing 114. to outshine the best of the rest 115. flatteringly fashionable 116. eye-catchingly elegant 117. outstanding value 118. unsurpassed Date: 2015-12-24; view: 886
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