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Culture and cosiness combination in one place

Mission Statement

Duman is a great place to eat, combining an intriguing atmosphere with excellent, interesting food. The mission is not only to have great tasting food, but have efficient and friendly service because customer satisfaction is paramount. As we mentioned before our main objective is to create a good relationship with our customers. This relationship will generate profits and increase sales.We want to be the restaurant choice for all families and singles, young and old, male or female. Employee welfare will be equally important to our success. Everyone will be treated fairly and with the utmost respect. We want our employees to feel a part of the success of Duman. Happy employees make happy guests.

Keys to Success

These are our expected keys to success:

· Preparation of high-quality menu that will include the national dish of Kazakhstan.

· The situation with which our customers will be able to plunge into the everyday life of the Kazakh people.

· Highest level of service. Accordingly, will be conducted the trainings for understanding menu and many other kazakh traditional things.

· For increasing the number of customers, which will not be only the citizens of Kuala Lumpur, but also tourists from around the world. Through advertising and promotions we will be able to attract customers to the initial time, respectively, and further comments about the restaurant customers will spread.

 

 

Product Concept

 

Promotion allows you to increase or boost customer base. For any businessman it is important get profit from the everyday purposes in his work. Every entrepreneur has to be confident in the qualities of his products to give customer more choices and to assist a person has to decide to buy. One of the profitable segments of growing economic activity is the sphere of trade in goods and services. To cost-effectively complete the sale, sales should reach out to the customer's desire. Benevolent figures, which are used in promotional materials, such as the well-known personalities, beautiful girls, real estate, animals, aimed at strengthening a potential buyer's perception of what good will that in turn is the chance of successful marketing.

Marketing focuses on the needs of the consumer, because of this marketing must be able to see the world through the eyes of the customer, and communicate in their language. Cold sales are considered the most difficult area of ​​product sales, so the majority of traders are specialised training in conducting such negotiations. Another major advantage is the intuitive ownership position by the seller, based on the persistence of activity, self-confidence and so-called sociability. All this from the first minute has to trust and understanding atmosphere. Every merchant is obliged to learn about the products sold as much as possible: the size of the product, manufacturer, taste, price, quality, weight, etc. Now created a considerable number of the successful implementation of the laws, which give a chance to sell products. The main element of a profitable sale is to identify the portrait customers. Knowing the main buyer is several times easier to talk to a buyer accessible language and to persuade him to buy all means your service or product.



 

Kazakh Cuisine

Traditional Kazakh cuisine revolves around mutton and horse meat and as well as various milk products. Besbarmak is a dish consisting of boiled horse or mutton meat, is the most popular Kazakh dish. It is also called “five fingers” because of the way it is eaten. Besbarmak is usually eaten with a boiled pasta sheet and a meat broth called sorpa, and is traditionally served in Kazakh bowls called “kese”. Other popular meat dishes are kazy, which is a horsemeat sausage, shuzhuk (horsemeat sausages), kuyrdak is a dish made from roasted horseflesh, lamb and beefand alsooffal such as heart, liver, kidneys, and other organs, diced and served with onions and peppers), and various horseflesh delicacies, such as zhal (smoked lard from horse's neck) and zhaya (salted and smoked meat from horse's hip and hind leg). Another popular dish is Palaw, which is made from meat fried with carrot and onion or garlic, then cooked with rice.

 

Menu Kazakh cuisine Beshbarmak…………………………………………………………………………………..……65.00 Horse meat, onion, zhaya, karta, kazy, potato, special bread Kurdak………………………………………………………………………………….…………58.90 Sheep meat, potat, parsley Palow…………………………………………………………………………………….…...…..54.30 Rice, meat, onion, carrot Manty………………………………………………………………………………….……….….50.00 Pelmen…………………………………………………………………………….……………….43.40 Kazy………………………………………………………………………………………………..38.60 Kaimak…………………………………………………………………..…………………………6.10 Sour cream Tandyr – nan…………………………………………………………………….……………….3.80 Kurt……………………………………………………………………………………………….2.90 Shelpek……………………………………………………………………………………………5.60 Baursaki……………………………………………………………………………….…….…...10.00 Shubat………………………………………………………………………………………….....8.90 Camel’s milk Kumys………………………………………………………………………………………….…9.50 Mare’s milk Airan………………………………………………………………………………….………….12.50 Tea with milk………………………………………………………………………………………..……..4.60 Kymyran…………………………………………………………………………………………….7.80

Staffing

 

Our project needs a lot of investment that will make our ideas real. However, there are problems in the many areas of restaurant business. It is clear that people will not go to our restaurant until they will make sure what our restaurant is. Staffing is not simple work due to lack of professional workers. There are a lot of restaurants that was closed because of that. First of all, we will hire good human resource manager and he/she will advise us to choose workers. Furthermore, for 100 customers we need at least 12 waiters and 6 cookers. There are many strategies that can help us to choose workers and maximize their performance. However, salaries of workers play the main role in their attitude to the job. Even though managers can affect them but it will not be profitable.

Our workers will wear special uniform that show our design of restaurant. They will care for everybody as other restaurants cannot do that. Of course, there is strong security will be saving our customers’ life in case of dangerous situations. Another type of caring to customers is fire safety and in case of fire in the restaurant firemen immediately will be there. This, customers will enjoy our unforgettable atmosphere in the restaurant and we expect to make unique service in order to achieve monopoly in the restaurant business. It is clear that restaurant business related to so many things and if we will lose one thing it will lead to broking other areas of week structure of restaurant business. On the other hand, restaurant business is one of the best business for experienced business-man. There , we can see that staffing hard problems in any of businesses.

In summary, we need 6securities, 3 transportation persons, 12 waiters, 6 cookers, 4 managers, administration staff, accountants and other workers. This is the structure and map of our restaurant:

 

 

Competitors

 

 

SWOT Analysis

STRENGTH:

Culture and cosiness combination in one place

Our client will be attracted by variety of food souvenirs and magnificent design. We offer a plate from the mysterious Central Asian country on the basis of the consumer requirement. We represent the Kazakh national food which will satisfy needs and tastes of the different client.

 

Good layout

Good layout plays important role in success of restaurants. It can define whether there will be a business favourable and required among clients. Our layout is in financial central of Malaysia of Kuala-Lumpur. Kuala-Lumpur is the city of Malaysia which most recovered and often visited by tourists. Thus we have a great opportunity to be monopoly in that place as we have as no competitors on our cuisine.

 

Possibility to stay minutes in Central Asia being absolutely in are far from it. We will have more clients and we will make our business better, for the score as well as local citizens and foreign. This strategy works very effectively because of bigger quantity of the population which doesn't presume to itself trip abroad and for the score our business and will "blossom." After all not for nothing speak: "You will try food, you can read that visited to other country."

 

 

 

WEAKNESSES:


Date: 2015-12-24; view: 1590


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