II. Match the words with their definitions.

III. Fill the gaps with a suitable word or phrase.

output , world-spanning ,feature-length ,Shorts, Produced, sharply, licensed products, distribution, rate, antagonist, local, score, suggested, cartoons, animation .

1. In fact, Mickey's early ____is Pegleg Pete.

2. Disney ___ animated advertisements and small vignettes for a ___ movie house.

3. Disney moved to Hollywood, and started producing ___ for national _____.

4. Disney produced Alice shorts at an average ____of about one every three weeks.

5. The cost to produce Oswald ____sharply, because of Disney’s constant efforts to improve his studio's ______.

6. Disney hired Carl Stalling, who promptly _____a cartoon based entirely on a musical ___.

7. More classic characters followed and all were succeeding not just at the box office, but also as coloring books, toys, Big Little Books, and other___.

8. Disney premiered animation's first successful _____film.

9. The Disney studio won the____ Oscar for The Ugly Duckling, Winnie the Pooh & the Blustery Day, Donald's Crime and many other _____.

10. The Walt Disney Company is a ______media conglomerate.

IV. Answer the following questions:

1. What did the Walt Disney Company start with?

2. Who was Mickey’s early antagonist?

3. Where did Disney get his start?

1. How can you characterize the "Alice" Comedies?
2. Why did the cost to produce Oswald’s cartoons rise sharply?

6. Disney was the first to embrace the new technology, wasn’t he?

7. Was it really true that Disney’s classic characters were succeeding not just at the box office, but also as coloring books, toys, and other licensed products?

8. When did Disney premiere Snow White & the Seven Dwarfs? What was typical of this film?

9. What was given to the Disney for the creation of Mickey Mouse?

10. What is The Walt Disney Company today?

V. Discussion Points:

Work with a partner to discuss the following questions:

1. Do you know anything about the history of any company?
2. What are the main dates in the company history?
3. Where do companies often include details of their history?
4. Is it important for companies to present their history in marketing literature and companies presentations?
5. Why do companies make their company histories?
6. What information does company history include?
7. What is the “founder”?

GRAMMAR

Past Simple Past Progressive

Past Simple

Form

verb + ed ( regular)

V₂

Positive and negative I (he, she, it, we, you, they) worked.

I (he, she, it, we, you, they) didn't work.

Question Where did I (he, she, it, we, you, they) live?

Short answer Did you go to work yesterday? - Yes, I did. / No, I didn't.

Exceptions when adding 'ed' :

when the final letter is e, only addd.

Example: love - loved

after a short, stressed vowel, the final consonant is doubled

Example: admit - admitted

final l is always doubled in British English (not in American English)

Example: travel - travelled

after a consonant, finaly becomes i. (but: not after a vowel)

Example: worry - he worried

but: play - he played

NB!Ex. Disney got his start in Kansas City in 1922.

Past Progressive

Form

was + verb + -ing

were + verb + -ing

Positive and negative I (he, she, it) was (wasn’t) working.

We (you, they) were (weren’t) working.

Question What was I (he, she, it) doing?

What were you (we, they) doing?

Short answer Were you working? - Yes, I was. / No, I wasn't.

Exceptions when adding 'ing' :

silent e is dropped (but: does not apply for -ee)

Example: come - coming

but: agree - agreeing

after a short, stressed vowel, the final consonant is doubled

Example: sit - sitting

final l is always doubled in British English (not in American English)

Example: travel - travelling

final ie becomes y.

Example: lie – lying

Use

Date: 2015-12-24; view: 1441