CHAPTER THIRTY-NINE 9 page

microprocessor, 10

Microsoft, 84, 136, 137, 158, 245, 289, 295, 296, 320, 334, 381, 463, 464, 467, 474, 495, 513,

518, 531, 533–34, 561, 562, 568, 569

federal lawsuit against, 323

goes public, 227

iTunes Store reaction of, 403–4

Macintosh and, 173–75, 177–79, 324–25

MSN service of, 407

NeXT and, 229, 231–32, 236–37

Sand project of, 173

Microsoft DOS, 177

Microsoft Excel, 174–76, 230, 323, 324, 326

Microsoft Media Player, 383

Microsoft Multiplan, 173

Microsoft Office, 326

Microsoft Windows, 177–79, 230, 335, 515, 528, 534, 554

1.0, 323

2.0, 323

3.0, 296

95, 291

iPod and, 404–6

iTunes and, 404–6, 463

NT, 298

Microsoft Word, 160, 174, 176, 230, 324, 326

Microsoft Zune, 406–7, 409

Mies van der Rohe, Ludwig, 126

Milner, Duncan, 332, 391, 498–500

Minsky, Marvin, 185

Miss Spider’s Tea Party (Madonna), 502

“Mr. Tambourine Man” (song), 417

Mitchell, George, 438, 442

Mitchell, Joni, 414

Mitterrand, Danielle, 184

Mitterrand, François, 184, 185

Miyake, Issey, 128, 256, 362, 532

MobileMe, 531–33

Moby-Dick (Melville), 19

Modern Times (Dylan), 417

Mok, Clement, 183

Monkees, 413

Monsters, Inc. (film), 432–33

Moore, Fred, 59–60, 61

Moore, Gordon, 9–10

Moore, Henry, 151

Moore’s Law, 10

Morgan Stanley, 104

Morita, Akio, 361

Moritz, Michael, 90, 106–7, 139, 140

Morris, Doug, 399–401, 403, 479

Morrison, Van, 411

Mossberg, Walt, 379, 463, 491, 503, 531

MOS Technologies, 60

“Mother” (song), 51

Mother of All Demos, 58

Motorola, 335, 446–47, 465–66

6800 microprocessor of, 60

6809 microprocessor of, 109–10

68000 microprocessor of, 110

Motorola Starmax, 447

Motown, 399

Mozart’s Brain and the Fighter Pilot (Restak), 424

MP3 (music format), 383, 385–87

MTV, 166

Mucusless Diet Healing System (Ehret), 36

Müller, Marcel, 38

Mumford, Lewis, 57

Murdoch, James, 504, 508

Murdoch, Rupert, 504, 507–9

Murray, Joyce, 206

Murray, Mike, xv, 139, 152, 195–96, 197, 200, 203–4, 206

Muse (band), 498

Museum of Modern Art (New York), 445

music industry, 394–95, 398, 399–400, 503

MusicMatch, 406

MusicNet, 395, 403, 404

Myth of the Machine, The (Mumford), 57

Napster, 382, 394, 402

Narcissistic Personality Disorder, 265–66

NASDAQ, 379

National Aeronautics and Space Administration (NASA), 8–9

National Medal of Technology, 192–93

National Press Club, 228

National Security Agency, 241

National Semiconductor, 75, 79, 296, 297

NBC, 400

Negroponte, Nicholas, 185

Nepal, 106

netbook concept, 494

Netflix, 545

Netscape, 291

Neville Brothers, 410

Newman, Randy, 288, 432

News Corp., 507–8

newser.com, 523

Newsweek, 165–66, 218, 236, 290, 323, 355, 393, 445, 494, 495–96

Newton (Apple), 308–9, 338, 385

Newton, Isaac, 69

New York Post, 507

New York Times, 228, 233, 281, 290, 291, 384, 408, 411, 451, 478, 494, 498, 504–5, 516

NeXT, xviii, 166, 245, 246, 259, 268, 297, 363, 374, 445, 447, 458

Apple and, 213–15, 217–18, 221–22, 298–300, 305–6

Apple’s staff “raid” on, 213–15

bundled features of, 224–25, 234

circuit board of, 222, 233–34

design of, 222–23

electronic book of, 234–35

failure of, 293–94

finances of, 226–28

Gates and, 229–30, 236–37

headquarters of, 223–24

IBM and, 231–32

idea behind, 211–12, 214

late release of, 234–36

launch of, 232–35

Lewin and, 212–13, 224

licensing issue and, 231–32

logo of, 219–21

matte finish of, 223

Microsoft and, 236–37

name of, 219

NextStep system of, 231–32, 294

operating system of, 366

optical disk of, 234–35

Perot and, 227–28

price of, 235

reaction to, 236

retreats of, 226

sales of, 237

unseen craftsmanship in, 223

Ng, Stan, 387

Nicks, Stevie, 479

Nietzsche, Friedrich, 119

Nine Inch Nails, 397

1984 (Orwell), 162

Nocera, Joe, 223, 451, 478

Noer, Michael, 497–98

No Line on the Horizon (U2) 424

Norton, Jeffrey, 494

Novel (parlor game), 548

Noyce, Robert, 9–10, 121, 537

Obama, Barack, 495, 497, 555

SJ’s dinner for, 545–47

SJ’s meeting with, 544–45

Obama administration, 258

Oh Mercy (Dylan), 412

Omen, The (film), 69

“One Too Many Mornings” (song), 416

Ono, Yoko, 180, 331, 374, 418

OpenMind (mental health network), 265

Oppenheimer, J. Robert, 363

Oppenheimer, Peter, 460, 557

Oracle, 283, 296, 349, 372, 545

Oregon Feeling Center, 50

O’Reilly, Bill, 508

Ornish, Dean, 454

Orwell, George, 160, 162, 169

Osborne, Adam, 123, 135

Ostrovsky, Alex, 410

Otellini, Paul, xv, 447–48, 492, 493

Otogawa, Kobun Chino, see Chino, Kobun

Outkast, 418

“Outlaw Blues” (song), 417

Ovitz, Michael, 436–37

Oxford Dictionary of Quotations, 225

Oxford University Press, 224

Oyama, Terry, 128–29

Ozzie, Ray, 533–34

Packard, David, xix, 9, 25, 306, 534–35, 569

Page, Larry, 275, 511–12, 552

Page, Rich, 136–37, 212, 214

Palm, 459

Palmisano, Sam, 333

Panasonic, 356–57

Pantone company, 83

Paris Review, 255

Parker, Maynard, 236

Parrish, Maxfield, 91

Pascal (computer language), 94

P.A. Semi, 492–93

Patton, George S., 2

Patton (film), 203–4, 206

Paulsen, David, 225

PayPal, 410

PBS, 227

PC World, 395–96

Pearlstine, Norman, 330

Pearson Education, 511

Peddle, Chuck, 72

Pei, I. M., 128, 180, 224

People’s Computer Company, 59

PepsiCo., 149–52

corporate headquarters of, 151–52

Perfect Thing, The (Levy), 412

Perkins, Tony, 295, 395

Perot, Ross, 227–28, 231

Personal Computer Festival, 70, 71

Pfeifer, Herbert, 194

Philips Electronics, 385, 388

Picasso, Pablo, 330, 332

Pileggi, Nick, 256

Pininfarina, Sergio, 126

Pinter, Harold, 204

Pixar, xviii, 166, 242, 248, 304, 311, 314, 322, 363, 450

ant movies rivalry and, 427–30

CAPS system of, 242

digital animation business of, 242–44

Disney’s merger with, 432–43

Disney’s Toy Story deal with, 284–88, 290–91

financial losses of, 245–48

headquarters of, 430–32

IPO of, 291

mass market debate and, 241–42, 247

name of, 240

Reyes program of, 241

Showplace computer program of, 247

SJ’s investment in, 248–49

Toy Story premiere and, 289–90

Pixar Image Computer, 240–41, 242, 245

Plastic Ono Band, 51

Plato, 19

Playboy, 189

Plimpton, George, 255

Pocahontas (film), 289

Podolny, Joel, 461

Polaroid, xix, 8, 207, 567

Pollack, Andrew, 233

Polo Shop, 251–52

Pong (video game), 43, 52–54

Popular Mechanics, 59

Popular Science, 170

PortalPlayer, 387

Portola Institute, 59

Powell, Laurene, xv, xviii, 267–83, 267, 302, 365, 402, 452, 467, 476, 482, 497, 541–42, 554, 559

background of, 269–70

children of, 282–83

College Track program and, 543

marriage of, 272–74

organic food company of, 274

Palo Alto home of, 274–77, 278

pregnancy of, 271–72

SJ assessed by, 543–44

SJ’s cancer ordeal and, 453–55, 483–86, 548–50, 555

SJ’s first meeting with, 268–69

SJ’s marriage proposal to, 270–72

20th wedding anniversary of, 529–30

PowerBook G3, 338, 373, 470

PowerBook G4, 470

Power Computing, 335–36

Power Macintosh G3, 338, 349, 373

PowerPC (microprocessor), 446–47

President’s Economic Recovery Advisory Board, 544

Presley, Elvis, 487

Press, Tony, 429

Pressplay, 395, 403, 404

primal scream therapy, 50, 51, 57

Prince of Egypt (film), 428–29

Processor Technology Corporation, 70

Prodigy, 502

Product Red campaign, 423–24

publishing industry, 504–6

QuickDraw, 169–70, 180

Quittner, Josh, 506

Radio Shack, 28, 139

Radius company, 335

Raduchel, Bill, 394

Ram Dass, Baba (Richard Alpert), 34, 37

Rams, Dieter, 127, 132, 343

Rand, Paul, 219–21, 222

Raskin, Jef, 94, 95–96, 108–13, 122, 140, 170

Macintosh computer and, 109–13, 128

ouster of, 113

SJ’s clash with, 110–13

Ratatouille (film), 441

RAZR (cell phone), 465–66

Reagan, Ronald, 192–93, 231, 547

reality distortion field, 38, 52, 117–20, 140, 145, 161, 175–76, 179, 185, 186, 191, 226, 229, 235,

240, 454, 471–72

Wozniak on, 118–19

Real Jukebox, 383

RealNetworks, 385–86, 395

Red Herring, 295, 311, 395

Redse, Tina, 187, 207, 209, 268, 269, 272, 529, 555

SJ’s relationship with, 263–66

Reed College, 33–36, 130, 432, 457

SJ drops out of, 40–41

Regular Guy, A (Simpson), 255, 272, 281–82

Remnick, David, 228

RenderMan (computer language), 241–42

Revelation, Book of, 69

Reyes rendering program, 241

Reznor, Trent, 397

Rice, Garrett, 298–99

Richie, Lionel, 479

Riley, George, 208, 466, 483–84, 485, 487, 557, 559

Riney, Hal, 547

Rio (music player), 383, 384, 389, 409

“Road Not Taken, The” (Frost), 329

Robbin, Jeff, 383, 387, 405, 409

Roberts, Brian, 489

Roche, Gerry, 149

Rock, Arthur, xv, 78, 84, 90, 145, 182, 195, 198, 208, 215

Rock, Toni, 208

Rodin, Auguste, 151

ROKR, 466

Rolling Stone, 166, 397

Rolling Stones, 412, 415

Rolling Thunder Revue, 251

Rosen, Ben, 84, 143

Rosen, Jeff, 416–18

Rosenbaum, Ron, 27

Rossmann, Alain, 134, 184

Rotten Tomatoes, 290

Royal Society of the Arts, 341

Rubin, Andy, 512

Rubinstein, Jonathan “Ruby,” xv, 308–9, 342, 362, 405, 409, 410, 468, 470

Apple left by, 458–59

iMac and, 349, 351–52, 356

iPod and, 384–87

Samit, Jay, 408

Samsung, 493

Sam the Sham, 413

Sanders, Jessica, 500

“Sand” project, 173

San Francisco Chronicle, 218, 333

San Francisco Zen Center, 49

San Jose Mercury, 42

San Jose Mercury News, 311

San Jose swap meet, 18

Sapper, Richard, 127, 342

Sgt. Pepper’s Lonely Heart Club Band (Beatles), 412

Satoshi, Mizushima, 81

Schieble, Arthur, 2–3

Schieble, Joanne, see Simpson, Joanne Schieble Jandali

Schiller, Phil, 336–37, 344, 348–49, 352, 362, 384, 387, 388, 405, 458, 460, 468, 491, 494, 501,

533, 558

Schlein, Philip, 164, 196, 198

Schlender, Brent, 311, 479, 495

Schmidt, Eric, 321, 450, 511, 512–14, 545, 552

Schneider, Peter, 287

Schuler, Barry, 398

Scott, Mike, xv, 82–84, 101, 113, 354

badge number controversy and, 83

ouster of, 115–16, 148

Scott, Ridley, 163, 165, 187

Scott, Tony, 187

Scrabble, 497

Sculley, John, xv, 148, 167, 170, 180, 187, 213, 214, 222, 227, 228, 238, 263, 299, 301, 302, 309,

319, 320, 323, 338, 353, 355, 569

and decline of Apple company, 295–96

1984 ad and, 163–64

pricing debate and, 157–58

reorganization plan of, 205–7

SJ and ouster of, 200–204, 207

SJ’s clashes with, 194–99, 216–17

SJ’s courtship of, 150–54

at SJ’s 30th birthday party, 189

SJ’s working relationship with, 155–57, 168, 181–82, 195, 199, 215

Sculley, Leezy, 155, 187, 203

Seal, 329

SEC (Securities and Exchange Commission), 313, 321, 481

backdated stock options issue and, 450–51

Secret Service, 278

“Secrets of the Little Blue Box” (Rosenbaum), 27

Segal, George, 140

Segall, Ken, 329, 351

semiconductors, 9–10

Senate, U.S., 432–33

Sequoia Capital, 75, 139

Serwer, Andy, 478, 506

Seva Foundation, 106

Sex (Madonna), 502

Shakespeare, William, xxi, 19, 224, 234

“She Drives Me Crazy” (song), 271

Sheff, David, 189

“Shelter from the Storm” (song), 397

Shockley, William, 9

Showplace computer program, 247

Shrek (film), 430

Shriver, Eunice, 330–31

SIGGRAPH, 243–44

“Silicon Valley USA,” 10

Simon and Garfunkel, 413

Simpson, George, 253

Simpson, Joanne Schieble Jandali, xv, 2–4, 89

SJ’s finding of, 253–55, 258

Simpson, Mona, xv, xix, 4, 250, 254–58, 272, 273–74, 281, 455, 485, 494, 547–48

Jandali and, 256–58

Lisa Brennan and, 282

SJ’s reconnection with, 255–56

Simpsons (TV show), 274

Skoll Foundation, 47

Slade, Mike, 458, 553

Smalltalk (computer language), 95, 96–97

Smith, Alvy Ray, xv, 239–41, 243, 285

SJ’s clash with, 244–45

Smith, Burrell, xv, 109–10, 113–15, 117, 134, 136–37, 141–42, 165, 189, 191, 277

Smith, Gina, 310

Smith, Kathryn (Kat), 268–71, 476, 486

Smith, Wes, 233

Snow White (film), 187, 290

Snow White project, 132–33

Solaris operating system, 298, 308

SOL-20 (computer), 70

“Someday Baby” (song), 417–18

Some Girls (Rolling Stones), 412

Sonnenfeldt, Helmut, 313

Sonsini, Larry, 303

Sony, 125–26, 146–47, 361–62, 381, 385, 394–95, 404, 406, 408, 565

music industry and, 394–95, 400–401

Trinitron products of, 132, 155

Sony Connect, 408

Sony Walkman, 407

Sorkin, Aaron, 456

SoundJam, 383

Soviet Union, 8, 209

Spectra-Physics company, 15

Spielberg, Steven, 291, 427, 442

Spindler, Michael, 296, 335

“Spiritus Domini” (Gregorian chant), 413

Stalin, Joseph, 209

Stanford Linear Accelerator Center (SLAC), 28, 61

Stanford University, 9, 33, 57

SJ’s 2005 commencement address at, 456–57

Star Trek (TV show), 117–18, 494

Star Trek (video game), 44

Stengel, Rick, 506

Stewart, Jon, 508, 518

Sticky Fingers (Rolling Stones), 412

Stone, Edward Durell, 151

Stoppard, Tom, 570

“Strange Things” (song), 288

“Strawberry Fields Forever” (song), 418–19

Stringer, Howard, 395, 407

StyleWriter, 338

Sulzberger, Arthur, Jr., 504–5

Summers, Larry, 497

Sun Microsystems, 236, 294, 296, 308, 333

Sunnyvale Electronics, 28

Suzuki, Shunryu, 35, 49

Swisher, Kara, 463

Sylvania, 24

“Sympathy for the Devil” (song), 397

Syria, 3, 258

tablet computers, 467, 490–91

“Talkin’ bout a Revolution” (song), 280

Talking Heads, 413

Tandy company, 135, 138

Tangerine (design company), 341

Tanimoto, Craig, 329

Target, 369

Tate, Ryan, 516–17

Tattoo You (Rolling Stones), 412

TBWA\Chiat\Day, 328, 351, 391

technology boom:

counterculture and, 57

hacker subculture and, 56–57

microprocessor and, 10

Moore’s Law and, 10

semiconductors and, 9–10

10,000 Maniacs, 413

Terman, Frederick, 9

Terravera company, 274

Terrell, Paul, 66–67, 68

Tesler, Larry, 96–97, 99, 114, 120, 136, 301

Tevanian, Avadis “Avie,” xv, 259, 268, 273–74, 300–301, 303, 308–9, 362, 366, 458–59, 461

textbook industry, 509–10, 555

“There Goes My Love” (song), 498

“Things Have Changed” (song), 412

“Think Different” advertising campaign, vii, xviii, 328–32, 358

Thomas, Brent, 162

Thomas, Dylan, 19

Through the Looking Glass (Carroll), 235

Thurman, Mrs., 12

Thus Spoke Zarathustra (Nietzsche), 119

Tiffany, Louis, 123

Time, xvii, xviii, 90, 166, 218, 290, 323, 381, 383, 429, 473, 495, 504, 506

SJ profiled by, 106–7, 139–41

Time Inc., 330, 473, 478, 504, 506–7

Time-Life Pictures, 330

“Times They Are A-Changing, The” (Dylan), 168, 207

Time Warner, 506

Tin Toy (film), 248

Toshiba, 385, 386

touchscreens, 93

Toy Story (film), 285–91, 305, 311, 372, 373–74, 427, 428, 430, 434, 437, 472, 565

basic idea for, 285–86

blockbuster success of, 290–91

budgeting of, 288

premieres of, 289–90

reviews of, 290

revision of, 287–88

SJ’s investment in, 287

television premiere of, 331

Toy Story 2 (film), 430

Toy Story 3 (film), 527, 540

Toy Story Musical, 437

Treasure Planet (film), 437

Tribble, Bud, 117–18, 120, 123, 140, 212, 225

Trips Festival, 58

Trotsky, Leon, 209

“Trouble with Steve Jobs, The” (Fortune), 477–78

Trungpa, Chögyam, 35

Turing, Alan, xviii

TV Guide, 165

Twain, Mark, 479

Twiggy, 145

Twitter, 495

“Uncle John’s Band” (song), 414

United Network for Organ Sharing, 483

Universal Music Group, 395, 399, 479

UNIX operating system, 212, 297, 298

Up (film), 494

UPS, 219

U2, 399, 413, 537

iPod deal and, 420–22

U-2 spy plane, 8

United Way, 104

USA Today, 507

Valentine, Don, 75–76, 139, 189

Valleywag (website), 516–17, 518

Vanity Fair, 497

Varian Associates, 8, 9

Vatican, 28–29

“Vertigo” (song), 420

Vidich, Paul, 394–95, 398

Vietnam Veterans Memorial, 127

Vietnam War, 34

“View from the Top” lectures, 268

Vincent, James, xv, 332, 364, 391, 392, 398, 413, 417, 421–23, 498–500, 521–22, 524

Visa, 410

VisiCalc (finance program), 84

VLSI Technology, 359

“Wade in the Water” (song), 417

Wall-E (film), 441

Wall Street Journal, 135, 187–88, 192, 193, 215, 226, 236, 307, 379, 450, 463, 482, 493, 504,

507, 531

Wall Street Journal Digital Network, 508

Walt Disney Company, see Disney Co.

Warhol, Andy, 180

Warner Music, 394, 398, 403

Warnock, John, 515

Warren, Jim, 80

Washington Post, 228, 230, 231

Waters, Alice, 458, 477

Watson, James, 330

Wavy Gravy, 106

Wayne, Ron, xvi, 44, 52, 54, 63–64, 68–69, 73, 79–80

Weeks, Wendell, 471–72

Weitzen, Jeff, 379

Welch, Jack, 401

Wells, Frank, 436–37

Well-Tempered Clavier, The (Bach), 413

Wenner, Jann, 166

West Coast Computer Faire, 80, 123, 189

Westerman, Wayne, 469

Westgate Shopping Center, 32

Westinghouse, 9, 219

West Wing, The (TV show), 456

What the Dormouse Said (Markoff), 57

“When the Night Comes Falling From the Sky” (song), 207–8

Whitman, Meg, 321

Whole Earth Catalog, 57–59, 494

Whole Earth Truck Store, 58

Whose Line Is It Anyway? (TV show), 458

“Why I Won’t Buy an iPad” (Doctorow), 563

Wigginton, Randy, 81–82, 92–93, 104, 161

Wikipedia, 386

Wilkes Bashford (store), 91

Williams, Robert, 329–30

Wired, 276, 295, 311–12, 317, 408, 466

Wolf, Gary, 295

Wolfe, Tom, 58

Wolff, Michael, 523

Wonder Boys (film), 412

Woodside Design, 196

Woolard, Ed, 310, 313, 314, 318–20, 336, 338, 359, 371

options compensation issue and, 364–66, 448

“Wooly Bully” (song), 413

Wordsworth, William, 69

“Working for/with Steve Jobs” (Raskin), 112

Worldwide Developers Conference, 532–33, 536

Wozniak, Francis, 22

Wozniak, Jerry, 77

Wozniak, Stephen, xvi, 21, 29, 32, 33, 59, 62, 69, 79, 93, 94, 102, 110, 124, 132, 163, 168, 170,

217, 305, 308, 317, 319, 334–35, 354, 363, 379, 393, 412, 464, 474, 524, 560, 565

in air crash, 115

Apple I design and, 61, 67–68, 534

Apple II design and, 72–75, 80–81, 84–85, 92, 534, 562

Apple left by, 192–93

Apple partnership and, 63–65

Apple’s IPO and, 103–4

background of, 21–22

Blue Box designed by, 27–30, 81

music passion of, 25–26

personal computer vision of, 60–61

Pong design and, 52–54

as prankster, 23–29

remote control device of, 193–94, 218, 221

SJ contrasted with, 21–22, 40, 64

on SJ’s distortion of reality, 118–19

SJ’s first meeting with, 25

SJ’s friendship with, 21–23

at SJ’s 30th birthday party, 189

in White House visit, 192–93

Wright, Frank Lloyd, 7, 330

Xerox, 95–96, 98, 119, 169, 195, 565, 566

Alto GUI of, 177

Star computer of, 99, 175–76

Xerox PARC, 94–96, 98–99, 100, 111, 114, 120, 177, 179, 474

Yahoo, 502, 545

Yeah Yeah Yeah (music group), 500

Yocam, Del, 4–5, 198, 202

Yogananda, Paramahansa, 35

York, Jerry, 321, 450, 482

“You Say You Want a Revolution” (song), 526

Zaltair hoax, 81, 189

Zander, Ed, 333, 465

Zap, 53

ZDNet, 137

Zen Buddhism, 15, 34–35, 41, 57

Zen Mind, Beginner’s Mind (Suzuki), 35, 49

Ziegler, Bart, 293

Zittrain, Jonathan, 563

Zuckerberg, Mark, 275, 545–46, 552

Date: 2015-12-17; view: 898