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CHAPTER THIRTY-NINE 9 pagemicroprocessor, 10 Microsoft, 84, 136, 137, 158, 245, 289, 295, 296, 320, 334, 381, 463, 464, 467, 474, 495, 513, 518, 531, 533–34, 561, 562, 568, 569 federal lawsuit against, 323 goes public, 227 iTunes Store reaction of, 403–4 Macintosh and, 173–75, 177–79, 324–25 MSN service of, 407 NeXT and, 229, 231–32, 236–37 Sand project of, 173 Microsoft DOS, 177 Microsoft Excel, 174–76, 230, 323, 324, 326 Microsoft Media Player, 383 Microsoft Multiplan, 173 Microsoft Office, 326 Microsoft Windows, 177–79, 230, 335, 515, 528, 534, 554 1.0, 323 2.0, 323 3.0, 296 95, 291 iPod and, 404–6 iTunes and, 404–6, 463 NT, 298 Microsoft Word, 160, 174, 176, 230, 324, 326 Microsoft Zune, 406–7, 409 Mies van der Rohe, Ludwig, 126 Milner, Duncan, 332, 391, 498–500 Minsky, Marvin, 185 Miss Spider’s Tea Party (Madonna), 502 “Mr. Tambourine Man” (song), 417 Mitchell, George, 438, 442 Mitchell, Joni, 414 Mitterrand, Danielle, 184 Mitterrand, François, 184, 185 Miyake, Issey, 128, 256, 362, 532 MobileMe, 531–33 Moby-Dick (Melville), 19 Modern Times (Dylan), 417 Mok, Clement, 183 Monkees, 413 Monsters, Inc. (film), 432–33 Moore, Fred, 59–60, 61 Moore, Gordon, 9–10 Moore, Henry, 151 Moore’s Law, 10 Morgan Stanley, 104 Morita, Akio, 361 Moritz, Michael, 90, 106–7, 139, 140 Morris, Doug, 399–401, 403, 479 Morrison, Van, 411 Mossberg, Walt, 379, 463, 491, 503, 531 MOS Technologies, 60 “Mother” (song), 51 Mother of All Demos, 58 Motorola, 335, 446–47, 465–66 6800 microprocessor of, 60 6809 microprocessor of, 109–10 68000 microprocessor of, 110 Motorola Starmax, 447 Motown, 399 Mozart’s Brain and the Fighter Pilot (Restak), 424 MP3 (music format), 383, 385–87 MTV, 166 Mucusless Diet Healing System (Ehret), 36 Müller, Marcel, 38 Mumford, Lewis, 57 Murdoch, James, 504, 508 Murdoch, Rupert, 504, 507–9 Murray, Joyce, 206 Murray, Mike, xv, 139, 152, 195–96, 197, 200, 203–4, 206 Muse (band), 498 Museum of Modern Art (New York), 445 music industry, 394–95, 398, 399–400, 503 MusicMatch, 406 MusicNet, 395, 403, 404 Myth of the Machine, The (Mumford), 57 Napster, 382, 394, 402 Narcissistic Personality Disorder, 265–66 NASDAQ, 379 National Aeronautics and Space Administration (NASA), 8–9 National Medal of Technology, 192–93 National Press Club, 228 National Security Agency, 241 National Semiconductor, 75, 79, 296, 297 NBC, 400 Negroponte, Nicholas, 185 Nepal, 106 netbook concept, 494 Netflix, 545 Netscape, 291 Neville Brothers, 410 Newman, Randy, 288, 432 News Corp., 507–8 newser.com, 523 Newsweek, 165–66, 218, 236, 290, 323, 355, 393, 445, 494, 495–96 Newton (Apple), 308–9, 338, 385 Newton, Isaac, 69 New York Post, 507 New York Times, 228, 233, 281, 290, 291, 384, 408, 411, 451, 478, 494, 498, 504–5, 516 NeXT, xviii, 166, 245, 246, 259, 268, 297, 363, 374, 445, 447, 458 Apple and, 213–15, 217–18, 221–22, 298–300, 305–6 Apple’s staff “raid” on, 213–15 bundled features of, 224–25, 234 circuit board of, 222, 233–34 design of, 222–23 electronic book of, 234–35 failure of, 293–94 finances of, 226–28 Gates and, 229–30, 236–37 headquarters of, 223–24 IBM and, 231–32 idea behind, 211–12, 214 late release of, 234–36 launch of, 232–35 Lewin and, 212–13, 224 licensing issue and, 231–32 logo of, 219–21 matte finish of, 223 Microsoft and, 236–37 name of, 219 NextStep system of, 231–32, 294 operating system of, 366 optical disk of, 234–35 Perot and, 227–28 price of, 235 reaction to, 236 retreats of, 226 sales of, 237 unseen craftsmanship in, 223 Ng, Stan, 387 Nicks, Stevie, 479 Nietzsche, Friedrich, 119 Nine Inch Nails, 397 1984 (Orwell), 162 Nocera, Joe, 223, 451, 478 Noer, Michael, 497–98 No Line on the Horizon (U2) 424 Norton, Jeffrey, 494 Novel (parlor game), 548 Noyce, Robert, 9–10, 121, 537 Obama, Barack, 495, 497, 555 SJ’s dinner for, 545–47 SJ’s meeting with, 544–45 Obama administration, 258 Oh Mercy (Dylan), 412 Omen, The (film), 69 “One Too Many Mornings” (song), 416 Ono, Yoko, 180, 331, 374, 418 OpenMind (mental health network), 265 Oppenheimer, J. Robert, 363 Oppenheimer, Peter, 460, 557 Oracle, 283, 296, 349, 372, 545 Oregon Feeling Center, 50 O’Reilly, Bill, 508 Ornish, Dean, 454 Orwell, George, 160, 162, 169 Osborne, Adam, 123, 135 Ostrovsky, Alex, 410 Otellini, Paul, xv, 447–48, 492, 493 Otogawa, Kobun Chino, see Chino, Kobun Outkast, 418 “Outlaw Blues” (song), 417 Ovitz, Michael, 436–37 Oxford Dictionary of Quotations, 225 Oxford University Press, 224 Oyama, Terry, 128–29 Ozzie, Ray, 533–34 Packard, David, xix, 9, 25, 306, 534–35, 569 Page, Larry, 275, 511–12, 552 Page, Rich, 136–37, 212, 214 Palm, 459 Palmisano, Sam, 333 Panasonic, 356–57 Pantone company, 83 Paris Review, 255 Parker, Maynard, 236 Parrish, Maxfield, 91 Pascal (computer language), 94 P.A. Semi, 492–93 Patton, George S., 2 Patton (film), 203–4, 206 Paulsen, David, 225 PayPal, 410 PBS, 227 PC World, 395–96 Pearlstine, Norman, 330 Pearson Education, 511 Peddle, Chuck, 72 Pei, I. M., 128, 180, 224 People’s Computer Company, 59 PepsiCo., 149–52 corporate headquarters of, 151–52 Perfect Thing, The (Levy), 412 Perkins, Tony, 295, 395 Perot, Ross, 227–28, 231 Personal Computer Festival, 70, 71 Pfeifer, Herbert, 194 Philips Electronics, 385, 388 Picasso, Pablo, 330, 332 Pileggi, Nick, 256 Pininfarina, Sergio, 126 Pinter, Harold, 204 Pixar, xviii, 166, 242, 248, 304, 311, 314, 322, 363, 450 ant movies rivalry and, 427–30 CAPS system of, 242 digital animation business of, 242–44 Disney’s merger with, 432–43 Disney’s Toy Story deal with, 284–88, 290–91 financial losses of, 245–48 headquarters of, 430–32 IPO of, 291 mass market debate and, 241–42, 247 name of, 240 Reyes program of, 241 Showplace computer program of, 247 SJ’s investment in, 248–49 Toy Story premiere and, 289–90 Pixar Image Computer, 240–41, 242, 245 Plastic Ono Band, 51 Plato, 19 Playboy, 189 Plimpton, George, 255 Pocahontas (film), 289 Podolny, Joel, 461 Polaroid, xix, 8, 207, 567 Pollack, Andrew, 233 Polo Shop, 251–52 Pong (video game), 43, 52–54 Popular Mechanics, 59 Popular Science, 170 PortalPlayer, 387 Portola Institute, 59 Powell, Laurene, xv, xviii, 267–83, 267, 302, 365, 402, 452, 467, 476, 482, 497, 541–42, 554, 559 background of, 269–70 children of, 282–83 College Track program and, 543 marriage of, 272–74 organic food company of, 274 Palo Alto home of, 274–77, 278 pregnancy of, 271–72 SJ assessed by, 543–44 SJ’s cancer ordeal and, 453–55, 483–86, 548–50, 555 SJ’s first meeting with, 268–69 SJ’s marriage proposal to, 270–72 20th wedding anniversary of, 529–30 PowerBook G3, 338, 373, 470 PowerBook G4, 470 Power Computing, 335–36 Power Macintosh G3, 338, 349, 373 PowerPC (microprocessor), 446–47 President’s Economic Recovery Advisory Board, 544 Presley, Elvis, 487 Press, Tony, 429 Pressplay, 395, 403, 404 primal scream therapy, 50, 51, 57 Prince of Egypt (film), 428–29 Processor Technology Corporation, 70 Prodigy, 502 Product Red campaign, 423–24 publishing industry, 504–6 QuickDraw, 169–70, 180 Quittner, Josh, 506 Radio Shack, 28, 139 Radius company, 335 Raduchel, Bill, 394 Ram Dass, Baba (Richard Alpert), 34, 37 Rams, Dieter, 127, 132, 343 Rand, Paul, 219–21, 222 Raskin, Jef, 94, 95–96, 108–13, 122, 140, 170 Macintosh computer and, 109–13, 128 ouster of, 113 SJ’s clash with, 110–13 Ratatouille (film), 441 RAZR (cell phone), 465–66 Reagan, Ronald, 192–93, 231, 547 reality distortion field, 38, 52, 117–20, 140, 145, 161, 175–76, 179, 185, 186, 191, 226, 229, 235, 240, 454, 471–72 Wozniak on, 118–19 Real Jukebox, 383 RealNetworks, 385–86, 395 Red Herring, 295, 311, 395 Redse, Tina, 187, 207, 209, 268, 269, 272, 529, 555 SJ’s relationship with, 263–66 Reed College, 33–36, 130, 432, 457 SJ drops out of, 40–41 Regular Guy, A (Simpson), 255, 272, 281–82 Remnick, David, 228 RenderMan (computer language), 241–42 Revelation, Book of, 69 Reyes rendering program, 241 Reznor, Trent, 397 Rice, Garrett, 298–99 Richie, Lionel, 479 Riley, George, 208, 466, 483–84, 485, 487, 557, 559 Riney, Hal, 547 Rio (music player), 383, 384, 389, 409 “Road Not Taken, The” (Frost), 329 Robbin, Jeff, 383, 387, 405, 409 Roberts, Brian, 489 Roche, Gerry, 149 Rock, Arthur, xv, 78, 84, 90, 145, 182, 195, 198, 208, 215 Rock, Toni, 208 Rodin, Auguste, 151 ROKR, 466 Rolling Stone, 166, 397 Rolling Stones, 412, 415 Rolling Thunder Revue, 251 Rosen, Ben, 84, 143 Rosen, Jeff, 416–18 Rosenbaum, Ron, 27 Rossmann, Alain, 134, 184 Rotten Tomatoes, 290 Royal Society of the Arts, 341 Rubin, Andy, 512 Rubinstein, Jonathan “Ruby,” xv, 308–9, 342, 362, 405, 409, 410, 468, 470 Apple left by, 458–59 iMac and, 349, 351–52, 356 iPod and, 384–87 Samit, Jay, 408 Samsung, 493 Sam the Sham, 413 Sanders, Jessica, 500 “Sand” project, 173 San Francisco Chronicle, 218, 333 San Francisco Zen Center, 49 San Jose Mercury, 42 San Jose Mercury News, 311 San Jose swap meet, 18 Sapper, Richard, 127, 342 Sgt. Pepper’s Lonely Heart Club Band (Beatles), 412 Satoshi, Mizushima, 81 Schieble, Arthur, 2–3 Schieble, Joanne, see Simpson, Joanne Schieble Jandali Schiller, Phil, 336–37, 344, 348–49, 352, 362, 384, 387, 388, 405, 458, 460, 468, 491, 494, 501, 533, 558 Schlein, Philip, 164, 196, 198 Schlender, Brent, 311, 479, 495 Schmidt, Eric, 321, 450, 511, 512–14, 545, 552 Schneider, Peter, 287 Schuler, Barry, 398 Scott, Mike, xv, 82–84, 101, 113, 354 badge number controversy and, 83 ouster of, 115–16, 148 Scott, Ridley, 163, 165, 187 Scott, Tony, 187 Scrabble, 497 Sculley, John, xv, 148, 167, 170, 180, 187, 213, 214, 222, 227, 228, 238, 263, 299, 301, 302, 309, 319, 320, 323, 338, 353, 355, 569 and decline of Apple company, 295–96 1984 ad and, 163–64 pricing debate and, 157–58 reorganization plan of, 205–7 SJ and ouster of, 200–204, 207 SJ’s clashes with, 194–99, 216–17 SJ’s courtship of, 150–54 at SJ’s 30th birthday party, 189 SJ’s working relationship with, 155–57, 168, 181–82, 195, 199, 215 Sculley, Leezy, 155, 187, 203 Seal, 329 SEC (Securities and Exchange Commission), 313, 321, 481 backdated stock options issue and, 450–51 Secret Service, 278 “Secrets of the Little Blue Box” (Rosenbaum), 27 Segal, George, 140 Segall, Ken, 329, 351 semiconductors, 9–10 Senate, U.S., 432–33 Sequoia Capital, 75, 139 Serwer, Andy, 478, 506 Seva Foundation, 106 Sex (Madonna), 502 Shakespeare, William, xxi, 19, 224, 234 “She Drives Me Crazy” (song), 271 Sheff, David, 189 “Shelter from the Storm” (song), 397 Shockley, William, 9 Showplace computer program, 247 Shrek (film), 430 Shriver, Eunice, 330–31 SIGGRAPH, 243–44 “Silicon Valley USA,” 10 Simon and Garfunkel, 413 Simpson, George, 253 Simpson, Joanne Schieble Jandali, xv, 2–4, 89 SJ’s finding of, 253–55, 258 Simpson, Mona, xv, xix, 4, 250, 254–58, 272, 273–74, 281, 455, 485, 494, 547–48 Jandali and, 256–58 Lisa Brennan and, 282 SJ’s reconnection with, 255–56 Simpsons (TV show), 274 Skoll Foundation, 47 Slade, Mike, 458, 553 Smalltalk (computer language), 95, 96–97 Smith, Alvy Ray, xv, 239–41, 243, 285 SJ’s clash with, 244–45 Smith, Burrell, xv, 109–10, 113–15, 117, 134, 136–37, 141–42, 165, 189, 191, 277 Smith, Gina, 310 Smith, Kathryn (Kat), 268–71, 476, 486 Smith, Wes, 233 Snow White (film), 187, 290 Snow White project, 132–33 Solaris operating system, 298, 308 SOL-20 (computer), 70 “Someday Baby” (song), 417–18 Some Girls (Rolling Stones), 412 Sonnenfeldt, Helmut, 313 Sonsini, Larry, 303 Sony, 125–26, 146–47, 361–62, 381, 385, 394–95, 404, 406, 408, 565 music industry and, 394–95, 400–401 Trinitron products of, 132, 155 Sony Connect, 408 Sony Walkman, 407 Sorkin, Aaron, 456 SoundJam, 383 Soviet Union, 8, 209 Spectra-Physics company, 15 Spielberg, Steven, 291, 427, 442 Spindler, Michael, 296, 335 “Spiritus Domini” (Gregorian chant), 413 Stalin, Joseph, 209 Stanford Linear Accelerator Center (SLAC), 28, 61 Stanford University, 9, 33, 57 SJ’s 2005 commencement address at, 456–57 Star Trek (TV show), 117–18, 494 Star Trek (video game), 44 Stengel, Rick, 506 Stewart, Jon, 508, 518 Sticky Fingers (Rolling Stones), 412 Stone, Edward Durell, 151 Stoppard, Tom, 570 “Strange Things” (song), 288 “Strawberry Fields Forever” (song), 418–19 Stringer, Howard, 395, 407 StyleWriter, 338 Sulzberger, Arthur, Jr., 504–5 Summers, Larry, 497 Sun Microsystems, 236, 294, 296, 308, 333 Sunnyvale Electronics, 28 Suzuki, Shunryu, 35, 49 Swisher, Kara, 463 Sylvania, 24 “Sympathy for the Devil” (song), 397 Syria, 3, 258 tablet computers, 467, 490–91 “Talkin’ bout a Revolution” (song), 280 Talking Heads, 413 Tandy company, 135, 138 Tangerine (design company), 341 Tanimoto, Craig, 329 Target, 369 Tate, Ryan, 516–17 Tattoo You (Rolling Stones), 412 TBWA\Chiat\Day, 328, 351, 391 technology boom: counterculture and, 57 hacker subculture and, 56–57 microprocessor and, 10 Moore’s Law and, 10 semiconductors and, 9–10 10,000 Maniacs, 413 Terman, Frederick, 9 Terravera company, 274 Terrell, Paul, 66–67, 68 Tesler, Larry, 96–97, 99, 114, 120, 136, 301 Tevanian, Avadis “Avie,” xv, 259, 268, 273–74, 300–301, 303, 308–9, 362, 366, 458–59, 461 textbook industry, 509–10, 555 “There Goes My Love” (song), 498 “Things Have Changed” (song), 412 “Think Different” advertising campaign, vii, xviii, 328–32, 358 Thomas, Brent, 162 Thomas, Dylan, 19 Through the Looking Glass (Carroll), 235 Thurman, Mrs., 12 Thus Spoke Zarathustra (Nietzsche), 119 Tiffany, Louis, 123 Time, xvii, xviii, 90, 166, 218, 290, 323, 381, 383, 429, 473, 495, 504, 506 SJ profiled by, 106–7, 139–41 Time Inc., 330, 473, 478, 504, 506–7 Time-Life Pictures, 330 “Times They Are A-Changing, The” (Dylan), 168, 207 Time Warner, 506 Tin Toy (film), 248 Toshiba, 385, 386 touchscreens, 93 Toy Story (film), 285–91, 305, 311, 372, 373–74, 427, 428, 430, 434, 437, 472, 565 basic idea for, 285–86 blockbuster success of, 290–91 budgeting of, 288 premieres of, 289–90 reviews of, 290 revision of, 287–88 SJ’s investment in, 287 television premiere of, 331 Toy Story 2 (film), 430 Toy Story 3 (film), 527, 540 Toy Story Musical, 437 Treasure Planet (film), 437 Tribble, Bud, 117–18, 120, 123, 140, 212, 225 Trips Festival, 58 Trotsky, Leon, 209 “Trouble with Steve Jobs, The” (Fortune), 477–78 Trungpa, Chögyam, 35 Turing, Alan, xviii TV Guide, 165 Twain, Mark, 479 Twiggy, 145 Twitter, 495 “Uncle John’s Band” (song), 414 United Network for Organ Sharing, 483 Universal Music Group, 395, 399, 479 UNIX operating system, 212, 297, 298 Up (film), 494 UPS, 219 U2, 399, 413, 537 iPod deal and, 420–22 U-2 spy plane, 8 United Way, 104 USA Today, 507 Valentine, Don, 75–76, 139, 189 Valleywag (website), 516–17, 518 Vanity Fair, 497 Varian Associates, 8, 9 Vatican, 28–29 “Vertigo” (song), 420 Vidich, Paul, 394–95, 398 Vietnam Veterans Memorial, 127 Vietnam War, 34 “View from the Top” lectures, 268 Vincent, James, xv, 332, 364, 391, 392, 398, 413, 417, 421–23, 498–500, 521–22, 524 Visa, 410 VisiCalc (finance program), 84 VLSI Technology, 359 “Wade in the Water” (song), 417 Wall-E (film), 441 Wall Street Journal, 135, 187–88, 192, 193, 215, 226, 236, 307, 379, 450, 463, 482, 493, 504, 507, 531 Wall Street Journal Digital Network, 508 Walt Disney Company, see Disney Co. Warhol, Andy, 180 Warner Music, 394, 398, 403 Warnock, John, 515 Warren, Jim, 80 Washington Post, 228, 230, 231 Waters, Alice, 458, 477 Watson, James, 330 Wavy Gravy, 106 Wayne, Ron, xvi, 44, 52, 54, 63–64, 68–69, 73, 79–80 Weeks, Wendell, 471–72 Weitzen, Jeff, 379 Welch, Jack, 401 Wells, Frank, 436–37 Well-Tempered Clavier, The (Bach), 413 Wenner, Jann, 166 West Coast Computer Faire, 80, 123, 189 Westerman, Wayne, 469 Westgate Shopping Center, 32 Westinghouse, 9, 219 West Wing, The (TV show), 456 What the Dormouse Said (Markoff), 57 “When the Night Comes Falling From the Sky” (song), 207–8 Whitman, Meg, 321 Whole Earth Catalog, 57–59, 494 Whole Earth Truck Store, 58 Whose Line Is It Anyway? (TV show), 458 “Why I Won’t Buy an iPad” (Doctorow), 563 Wigginton, Randy, 81–82, 92–93, 104, 161 Wikipedia, 386 Wilkes Bashford (store), 91 Williams, Robert, 329–30 Wired, 276, 295, 311–12, 317, 408, 466 Wolf, Gary, 295 Wolfe, Tom, 58 Wolff, Michael, 523 Wonder Boys (film), 412 Woodside Design, 196 Woolard, Ed, 310, 313, 314, 318–20, 336, 338, 359, 371 options compensation issue and, 364–66, 448 “Wooly Bully” (song), 413 Wordsworth, William, 69 “Working for/with Steve Jobs” (Raskin), 112 Worldwide Developers Conference, 532–33, 536 Wozniak, Francis, 22 Wozniak, Jerry, 77 Wozniak, Stephen, xvi, 21, 29, 32, 33, 59, 62, 69, 79, 93, 94, 102, 110, 124, 132, 163, 168, 170, 217, 305, 308, 317, 319, 334–35, 354, 363, 379, 393, 412, 464, 474, 524, 560, 565 in air crash, 115 Apple I design and, 61, 67–68, 534 Apple II design and, 72–75, 80–81, 84–85, 92, 534, 562 Apple left by, 192–93 Apple partnership and, 63–65 Apple’s IPO and, 103–4 background of, 21–22 Blue Box designed by, 27–30, 81 music passion of, 25–26 personal computer vision of, 60–61 Pong design and, 52–54 as prankster, 23–29 remote control device of, 193–94, 218, 221 SJ contrasted with, 21–22, 40, 64 on SJ’s distortion of reality, 118–19 SJ’s first meeting with, 25 SJ’s friendship with, 21–23 at SJ’s 30th birthday party, 189 in White House visit, 192–93 Wright, Frank Lloyd, 7, 330 Xerox, 95–96, 98, 119, 169, 195, 565, 566 Alto GUI of, 177 Star computer of, 99, 175–76 Xerox PARC, 94–96, 98–99, 100, 111, 114, 120, 177, 179, 474 Yahoo, 502, 545 Yeah Yeah Yeah (music group), 500 Yocam, Del, 4–5, 198, 202 Yogananda, Paramahansa, 35 York, Jerry, 321, 450, 482 “You Say You Want a Revolution” (song), 526 Zaltair hoax, 81, 189 Zander, Ed, 333, 465 Zap, 53 ZDNet, 137 Zen Buddhism, 15, 34–35, 41, 57 Zen Mind, Beginner’s Mind (Suzuki), 35, 49 Ziegler, Bart, 293 Zittrain, Jonathan, 563 Zuckerberg, Mark, 275, 545–46, 552 Date: 2015-12-17; view: 892
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