My future Speciality

My future speciality is an economist. I study at the Economic Department of Kherson State Technical University. It trains many economic specialities. The course of study lasts five years. The students study such special subjects as : scientific organization of labour, organization of production process, industrial statistics computering, fundamentals of management, others.

They must be able to forecast the demand of goods, to know the fundamentals of marketing.

The specialist trained for economic, organizational, executive, research activities in the sphere of economics can be used at the enterprises in different branches of economy, insurance companies, investment funds, broker offices, economic administrative services, research and educational institutions, monitoring centres and laboratories of economic problems analysis.

The specialist may hold positions in the planning or financing departments, the departments of labour and salary.

There are many careers in industrial marketing for the University graduates because such goods and services are sold by sales representatives more than advertising (as most consumer goods are sold). This means a big demand for salespeople to sell everything from installations to supplies. Because industrial buyers buy in huge volume, comparatively speaking, the chance to make large commissions is very good.

To maintain some control over the marketing functions in a firm many businesses have created a position called marketing manager. A marketing manager plans and executes the conception, pricing, promotion, distribution of goods and services to create exchanges that satisfy individual or organizational goals.

A marketing manager deals with: buying, selling, transporting, storing, financing, risk taking, and , of course, research. He is desired to analyze and process data, to prepare report, to suggest alternative solutions, to recommend a course of action, to follow up the implementation, to redefine the situation.

The marketing manager’s work is flexible, creative, challenging.

A great success can be achieved by the graduates in the field of advertising.

Different kinds of advertising are used by various organizations to reach different “publics”. You may do your best in retail, trade, industrial or institutional advertising.

It should be said that specialists in marketing are active creators of new economic mechanism in our country.

VII. Practice.

Ex.15. Say a few words about:

a) your University;

b) special subjects to be studied;

c) marketing;

d) what an economist must be able to do.

Use the following expressions:

1. It is important to say ….

2. It should be emphasized…

3. Shortly (generally) speaking …

4. Summing it up …

Ex.16.Characterize the career of a marketing manager inserting the words given below:

1. To … in a firm many businesses have created a position of marketing manager.

(to satisfy, the needs of customers, to improve the efficiency of the firm, to maintain some control over the marketing functions, to make large commissions)

2. A marketing manager plans and executes ….

(the budget of the organization; resources allocation; advertising; pricing and promotion; distribution of goods and services)

3. A marketing manager plans and executes the concept to … that satisfy individual and organizational goals.

(to prepare the conditions; to rise competitiveness; to increase the level of product quality; to create exchanges; to improve business’s ability to market)

4. A marketing manager deals with …

(changes in supply and demand; elements of the marketing mix, service based companies; buying and selling; industrial marketing; transporting and storing; the strategic combination of product decisions; financing and risk taking)

5. He is desired to :

(to make money; to do whatever it make to satisfy needs and wants; to prepare a report; to broaden firm’s activities; to suggest alternative solutions; to lead the promotional campaign; to recommend a course of action)

Ex.17.Describe the career of an industrial economist choosing and then using the required words and word combinations from the given below:

1. industrial marketing

2. organizational goals

3. sales representatives

4. big credit

5. to reach different “publics”

6. to sell everything

7. supply and demand

8. demand for salespeople

9. the chance to make big commissions

Date: 2015-12-11; view: 1961