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Types of business communication.

Business communication - a process in which the business information exchange and sharing, implying the achievement of certain results in working together, solving a particular problem or implement a specific goal. The specificity of this process is the time of regulation, that is, the subordination of the restrictions and requirements that are determined by national and cultural traditions taken in the area, professional, ethical principles generally accepted in the professional circle of people. Business communication is divided into direct (direct contact) and indirect (when during intercourse there is a certain spatial and temporal distance, that is, letters, phone calls, business notes, etc.).
Direct communication has a greater impact, emotional impact and the power of suggestion, implicit not have such a strong result, it directly operates some socio-psychological mechanisms. In general, business communication is different from the non-formal in that it sets specific course objectives and specific goals that require a specific resolution that does not allow us to stop the process of negotiating with a partner or partners in the negotiations at any time (at least not without some loss in obtaining information on both sides). In the usual friendly, more often than not raised such issues as the specific goals and objectives, so that such communication can be stopped (at the request of both parties) at any time without fear of losing the opportunity to restore the communication process over again.
Each situation requires a specific approach, a kind of ways of solving problems and finding answers to this question. This is achieved through various types of business communication. Depending of type of situation a successful leader must choose the type of business communication, which will match this setting.
We can distinguish the following types of business communication:
- Conversations
- Negotiations
- Public speaking
We proceed to a detailed consideration of each of the types of business communication.

2.1. Business conversation - a conversation between two interlocutors, respectively, the participants can and should take into account the specific features of personality, motives, speech characteristics of each other, ie communication is interpersonal in nature and involves a variety of ways of verbal and non-verbal impact of partners on each other.
In theory, control the conversation is considered a form of business communication, specially organized a substantive discussion, the decision of the employee management tasks. In contrast to the negotiations, which are much more tightly structured and are usually held between representatives of different organizations (or divisions of an organization), business conversation, but always has a particular object, does not offer a contract or the production of binding decisions, more learner oriented and takes place between the representatives of one organization. It may be preceded by negotiations or a part thereof.
The objectives of requiring a business meeting, can be attributed, firstly, the desire by the words of one interlocutor have some impact on the other, the desire to cause another person or group work actively to change the current business situation and business relationships, in other words create a new situation or new business dealings between the parties to the conversation, and secondly, the need for a leader of the relevant decisions on the basis of statements of opinion and analysis staff. In comparison with other types of speech communication business conversation has the following advantages:
- Speed ​​of response to comments interlocutors, facilitating the achievement of objectives;
- Increase the competence of the head by taking into account, critical examination and evaluation of opinions, suggestions, ideas, objections and criticisms made in a conversation;
- The possibility of a more flexible, differentiated approach to the subject of discussion and understanding of the context of the conversation, and the goals of each party. The conversation not a monologue but a dialogue, so you need to formulate questions, identify, evaluate, so that they directly or indirectly invite the interlocutor to express his attitude toward the views. Thanks to the feedback effect, the conversation allows the head to respond to statements in accordance with the partner's specific situation, ie taking into account the objectives, scope and interests of partners.

2.2. Negotiations or business meeting - one of the most important activities of the manager.
Negotiations needed to accelerate decision-making and increase their validity, for the efficient exchange of views and experiences, bringing more rapid specific tasks to the Executive and the emotional impact on staff of the organization.
In control theory a business meeting is defined as a form of organized, purposeful interaction with the team leader through the exchange of views. As a business meeting - it is an activity associated with decision-making group of persons, the nature of the performances of the participants and the results are seriously influenced by the characteristics of group behavior as the distribution of roles in the group, the relationship between group members, group pressure
Unproductive negotiations could cause material losses as a result of making the wrong decision. Meeting - a management tool and should be used for the right purposes and appropriately to achieve the desired result.
The success of the meeting depends on how the participants come to understand the problem. Careful planning of such elements as goals, the participants, agenda and venue - the key to a productive meeting.
The effectiveness of negotiations and meetings depends on the management and control of the leadership of these meetings. At all stages of the meeting is necessary to influence the participants so that they identified themselves with the issue being discussed and tried to solve it. This results in a frank and friendly design and critical atmosphere that promotes confidence.

2.3. Public speaking is the process of speaking to a group of people in a structured, deliberate manner intended to inform, influence, or entertain the listeners. The purpose of public speaking can range from simply transmitting information, to motivating people to act, to simply telling a story. Good orators should be able to change the emotions of their listeners, not just inform them. Public speaking can also be considered a discourse community. Interpersonal communication and public speaking have several components that embrace such things as motivational speaking, leadership/personal development, business, customer service, large group communication, and mass communication. Public speaking can be a powerful tool to use for purposes such as motivation, influence, persuasion, informing, translation, or simply ethos.

In current times, public speaking for business and commercial events is often done by professionals, with speakers contracted either independently.

In conclusion, this major would like to note that business communication as a process involves establishing contact between the parties, the exchange of certain information for the construction of joint activities, the establishment of cooperation, etc. To communicate the process took place without problems, in all its manifestations, and in any type of it must go through the following stages:
Establishment of contact;
Orienting the situation of communication;
The discussion of the problem;
Search for a solution of the problem;
The completion of the contact.
Service contacts are based on a partnership basis, based on mutual needs, the interests of the common cause. There is no doubt that such contact increases the labor and creativity is an important factor for a successful business.


III. Conclusion.


Business communication is any communication used to build partnerships, intellectual resources, to promote an idea, a product, service, or an organization with the objective of creating value for your business.

Not one person from the scope of business and entrepreneurship at the present time can not escape the process of communicating with its own staff and the firm's trading partners, with the authorities, employees of legal or judicial authorities, with agents or contractors, which requires certain skills and knowledge of the psychology of business communication.

Ability to properly and adequately to behave during business communication - one of the main components of the success of a business person and leader. The ability to peaceably and productively to this process is one of the most essential qualities for someone who wants to succeed in business. That is, you must have knowledge of areas such as ethics and etiquette, which will allow you to "face" out of any negotiations and business contacts.

You also need to be able to manage the process, influencing people so that there was no stress or conflict. To do this, there are some things, compliance with which can most effectively negotiate with people who know how to persuade and thereby achieve the goals and objectives for which it began the process of conversation. Selecting the target conversation, you should be able to convince the partners in the correctness of your point of view, without pressure and without imposing their point of view.

Having mastered the basics of business communication, practice using them in the case of a company, you are doomed to be a successful leader every day!



Date: 2015-12-11; view: 1184

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