Lime is a health and beauty conscious Beauty salon and Spa. We are concerned not only with physical beauty but also with mental well being. Modern cities are full of external irritants, thats why most women are constantly under pressure. Therefore, we address the special health and beauty concerns of our clients with complex treatment, herbal tea room and attentive staff.
Products and Services
Lime offers a wide variety of mind and body healing services and products. The salon aspect of the business will provide both males and females with any type of hair styling and nail services. The spa business is devoted to providing holistic methods of massage and weight loss activities. We also offer the procedures that will take care about your face, body and nails at the same time, which can be really popular within business people. Another aspect of our business is herbal tea room that will help our customers to feel all the benefits of complex treatment.
All our materials are botanic-based and tested under dermatological supervision. For your treatment to be more efficient you can buy our products after the treatment.
Lime has chosen Tyumen, Tyumen region as the city for the business venture. Tyumen is a constantly growing and developing city with good perspectives. Additionally, new vicinities are attracting new businesses as well as becoming hot urban areas. The salon will be located in the area badly covered with beauty and spa establishments.
In places where beauty comes into being design should be undoubtedly special. The design sets mood and underlines the individuality of the salon. Whats more, a correctly chosen design helps the master to create miracle with your appearance. So what are the key points of design creation? The first thing you should take into account is ergonomics of the place. Ergonomics is the study of designing equipment and devices that fit the human body, its movements, and its cognitive abilities. So that will make your workers work more efficient and your clients feel better. The second thing is color decision. Color perception depends on color of the walls and color decision in general, thus it is very important to choose right ones, otherwise it will be hard for master to work. Another side of color perception is how customers see your salon. There is even tendency called color therapy. There are 4 rooms and water closet in our salon. All of them are made in tints of green, yellow and white. That color decision suits our concept and stimulate feelings of calmness and pacification. Above all we wanted to create a health center, thus our salon is light and pure. The sleek surface of ceiling and floor and white color of walls promote that effect.
Limes competitive edge is their unique combination of services, location, and customer-centric focus. We focus on complex treatment based on eco friendly technologies, which with the help of nutritionist will help to achieve high-level results. All customers will leave Lime with a feeling that their needs were met well beyond any expectations that they previously had and far better than any competitor. This customer-centric business model is not just rhetoric; there are financial incentives in place for employees to offer unprecedented levels of service.
· Break even by the end of year two.
· Become established community destination by end of first year.
· Have an increase in new clients quarterly.
· Have the company's work in the community covered in the local media.
The goal of our company is to enhance the lives of men and women by providing an atmosphere that aids the body with relaxation techniques and health conscious alternatives.
Keys to Success
1. Location: being located in a highly developing area with only few beauty salons in the area;
2. Unique Complex Treatments: we have the latest in eco-friendly techniques with the best botanic-based products ;
3. Customer Service: focus on our customers' comfort and needs;
4. Repeat business/Recommendations: giving the kind of service that brings people back for regular treatments, and encourages clients to recommend us to friends, and other health professionals to recommend their clients;
5. Quality and skilled employees familiar with energy work and oriented to a soothing spiritual disposition;
6. Effective advertising;
2.0 Company Summary
Lime is positioned as Beauty salon and Spa, thus we provide both usual services for hair face and nails and special ones aimed to care for your body and mind. All our complexes are elaborated with the help of highly experienced specialists and are purposed to solve certain problems that customs might have in particular age.
Lime will be created as a Sole Proprietorship based in Tyumen owned by its principal investors and principal operators.
The schedule of financing is the following:
Replanning and renovation
Equipment for the salon
Assembly of the equipment and furniture
Circulating assets (cash required)
Total (without VAT)
Lime is a combination of salon and spa. We specialize in improving mind, body, and soul. Each part of the club offers different services:
· Nail Services
· Beauty therapist
· Body salon
· Herbal tea room
4.0 Market analysis summary
We examined two areas to place a beauty salon.
The first of them is the eastern area of Tyumen, which is located at the intersection of Shirotnaya and Narodnaya st. This area was not chosen by chance: this direction is actively developing in Tyumen. Shirotnaya is a six-lane street which has a large bandwidth, which will contribute to easily achieving a destination for clients, not just those living in the area, but also for those living in the center.
As for the competition - these include beauty salons and barbershops. In this area there are a lot of them. But since our salon offers a full range of services, the only direct competitor can only be a beauty salon "Eve." (number 18 on the map). It specializes in makeup and body care and nail services.
Our main advantages to this salon: Experienced professionals, a wide variety of services, individual approach to each client.
The second district, which can become an accommodation for a beauty salon - an area located between the streets Melnikaite and Chaplin, one of the most well-built infrastructures. The area is well secured with the objects of the service sector: hairdressing, fitness clubs, spa salons, etc. As you can see, there are fewer competitors, and basically they are specialized only on hairdressing services. Therefore, our salon with its variety of services may be one of the best in the area.
This area is also good because it is a convenient road interchange, making the visits affordable to potential customers.
Thus, we can conclude that the most optimal location for a beauty salon is Melnikaite-Chaplin st. area.
5.0 Management Summary
The management philosophy of Lime is based on respect for each of our fellow employees, respect for every customer, and individual responsibility. Lime's success depends on the warmth and uniqueness of its atmosphere, which is generated by a fun-loving and caring employee. The management team will be represented by the owner (director).
We will hire only those who demonstrate the qualities necessary for working in a nurturing environment, and the willingness to move forward in the study of energetic principals if not already trained so.
Our initial team consists of 14 employees, inclusive of a director who will combine his positions with the position of accountant. As we see it staff will be represented by the following positions:
2 beauty therapists
2 nail masters
nutritionist (comes 2 times a month)
We believe that the experience and desire to develop of our team covers the needs to make the business plan for Lime a very successful reality.
6.0 Strategy and Implementation Summary
Our marketing strategy is the key to our success:
1. Emphasize our name and unique services through advertising. We willdifferentiate ourselves from our competitors by offering complex treatment for several age groups, as we understand that our customs, especially women have different targets, visiting our salon in different ages.
Focus on the convenience of our location.
Build community relationships through unique and quality service, friendly and caring atmosphere, and establishing absolute dependability of our services.
· To draw attention to Lime Beauty and Spa salon opening
· To focus on our competitive advantages
o Herbal tea room;
o Complex offers
o Beauty Supper
Advertisement via radio
6 times a day/180 times per month
Coupons on Groupon
2% from 2000 rubles coupon
Advertisement in buses
3 buses per 2 months (17th route)
Women aged between early 20th and mid 60th
Average or higher income
Those who live in the vicinity
The main promotional tools will be advertisement via radio and fliers, additional ones are business cards and fliers.
Lime Beauty and Spa Salon is represented as the salon where you can stay all the day. We want our customers to stay fresh and beauty, thats why our salon will be the place where they can have a rest and think about themselves. We will make our tired and busy customers fresh again.
Advertisement via radio and banner will start working a week before opening, other tools will be used during the day of opening and afterwards.