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The general aim of the publicist style is· to exert a constant & deep influence on public opinion, · to convince the reader or the listener that the interpretation given by the writer or the speaker is the only correct one · to cause him to accept the point of view expressed in the speech, essays or article not merely by logical argumentation, but by emotional appeal as well. The publicist style has the features common with the style of the scientific prose & that of emotive prose, i.e. · COHERENT & LOGICAL SYNTACTICAL STRUCTURE, WITH THE EXPANDED SYSTEM OF CONNECTIVES, · CAREFUL PARAGRAPHING; · EMOTIVE MEANING: EMOTIONAL APPEAL IS ACHIEVED BY THE USE OF WORDS WITH, THE USE OF IMAGERY & OTHER SD AS IN EMOTIVE PROSE. IT is also characterized by BREVITY of expression which becomes epigrammatic in essays. Oratory and speeches: 1) Direct address to the audience: Ladies and gentlemen! Dear friends! 2) The use of the 1st and 2nd personal pronouns: ‘I have a dream today. I have a dream, that one day down in Alabama –‘‘I say to you, my friends, even though we face the difficulties of today and tomorrow, I still have a dream.’ 3) Contractions: We’ve got; Parallelism, antithesis, climax, repetition (anaphora, epiphora, chain, ring repetition). ‘It is high time this people had recovered from the passions of the war. It is high time the people of the North and the South understood each other…’ The Essay is a literary composition of moderate length on philosophical, social, aesthetic or literary subjects. It is characterized by personality in the treatment of the theme & naturalness of expression. The most characteristic lg features: Brevity of expression, epigrammaticalness. 2) The use of the 1st person sg. The extended use of connectives to facilitate the correlation of ideas. The abundant use of emotive words. 5) The use of similes & metaphors. ‘Oh, the conductors! When I was a boy, massive old Richter commanding the old massive Hale orchestra! … Why, my dear maestros, in spite of wars, bombs, taxes, rubbish and all, what a delight it has been to share this world and this age with you! (J.B. Priestley) The Style of Official Documents: Conventionality; Unemotiveness; 3) Encoded character (symbols, abbreviations): “Agreements concluded by the Member States Article 234 EC rights of non-member States derived from agreement concluded prior to the EEC Treaty are not affected by the EÅÑ Treaty. The particular status of YATT Article 22 EC...” “National Courts are bound to set aside national legislation found to be incompatible with directly effective provisions of Community law...” (The Community legal Order..., Sept., 1993, Brussels). 4) A general syntactical mode of combining several pronouncements into one sentence: “Everyone is entitled to all the rights and freedoms set forth in this Declaration, without distinction of any kind such as race, colour, sex, language, religious, political or other opinion, national or social origin, property, birth or other status ( from Declaration of Human Rights). Date: 2015-12-11; view: 1190
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