Home Random Page


CATEGORIES:

BiologyChemistryConstructionCultureEcologyEconomyElectronicsFinanceGeographyHistoryInformaticsLawMathematicsMechanicsMedicineOtherPedagogyPhilosophyPhysicsPolicyPsychologySociologySportTourism






Takeovers and mergers


Individual sounds

Connected speech


 

q Indicate whether the letters in bold in the following words sound the same (✓) or different ().

1 merger confirm earlier ✓

2 alliance stake takeover

3 manage shares leveraged

4 sycophant vying buyout

5 unveil retailer create

6 launch perform pitfall

 

0 13.1 Listen and check your answers. Then listen again and practise saying the words.

Look at the pronunciation chart (page 6o) and complete these sentences with the appropriate phonetic symbol.

1 alliance has the sound / ... / as in about Canada.

2 bear has the sound / ... / as in fair share.

3 sycophant has the sound / ... / as in quick fix.

Q 13.2 How many words can you hear in each of these sentences? Contractions (such as they're and weren't) count as two words.


l


4. 5. 6


To practise saying a sentence faster, start from the end, like this: a predator interest from a predator because of interest from a predator has risen sharply because of interest from a predator Their share price has risen sharply because of interest from a predator.

 

Tip


Stress and intonation


 

q Put the words from the box in the correct column according to their stress pattern.


advantage company management substantial objectives position suitable rewarding shareholders successful

 

l Ooo 2
company advantage-

13.3 Listen and check your answers. Then listen again and practise saying the words.


Numbers


 

q Read these figures out loud.

a) 14 d)53%

b) 40 e) 2/3

c) 7.52 f) 211


 

g) 3,456

h) 567,096

i) £123111


 

13.4 Listen and practise saying the figures.

 

Q 13.5 Listen and complete the text.

Rubicom Technology Partners, the Prague-based e-business consultancy,
yesterday announced plans to buy Master Consulting, a rival pan-European
consultancy, for$ ...M^Q............. in cash and shares.

A windfall of $......................... 2m in cash will be shared by Master's............................. 3

partners, who founded the Budapest-based business in................................. 4. The

remaining payment comes in the form of about................................ 5m shares and

options for shares. Master's partner group is expected to receive............................. 6m

options vested over............................ 7 years, while its employees will get

.................... 8m options vested over.......................... 9 years.

 

Q Presentation: Interim Results

The chairwoman of Astral Power pic, one of the world's largest independent power producers, is presenting the interim results for the first half year.

13.6 Listen to the first part of her presentation and correct the six mistakes in the table below.

 

  Financial Summary
Turnover Gross Net 6 months to(i|)June £4i7m 30 £i2im previous 6 months £3iim £98m Change +41% +23%
PBIT (Profit before interest and tax) Earnings per share £72m 29P £75 m i.8p -26% +61%

Complete the second part of the presentation with linking words and phrases from the box.




As you all know First Moving on to tho area of

I'd now like to turn to In addition Secondly


 

..^^.^.^./..1 growth, we are making good progress forging a new corporate culture worldwide, particularly in Europe and North Africa.

............................. 2, in Europe, we completed the acquisition of GenElex's 24.6%

interest in the Gyula power station in Hungary. This purchase increases Astral Power's ownership in Gyula to 93.7%.

............................ 3, in Morocco, we acquired Enerjebel at a cost of £5111, while

Essaouira, in which we have 35% ownership interest, is studying new opportunities arising from mergers and other changes in the market.

............................. 4 the outlook. We expect that trading in the next quarter will be

similar to the period ending 30 June........................................ 5, we continue to

anticipate a step-up in turnover and earnings next year.

............................. 6, we remain committed to delivering shareholder value and

maintaining the highest standards of professionalism.

13.7 Listen and check your answers.


The future of business


Individual sounds


 

q The words in phonemic script below are all adjectives which can be used to describe the future. Do you recognise them? Write the adjectives in the space provided.

Use the chart in the Introduction (page 60) to help you or check in your dictionary.


 

1 /maeg'mfisant/ magnificent
2 /'/  
3 /'ma:v3tas/  
4 /'prospares/  
5 /'bnljont/  
6 /'dara/  
7 /bh:k/  
8 /'rauzi/  

Connected speech

Stress and intonation


 

0 14.1 Listen and practise saying the words.

14.2 Listen to the recording and complete these sentences about the future with the words you hear.

1 The next meeting............ w/lj be ..in five weeks.

2 I..................................... it once I have the instructions.

3 They say redundancies....................................... be made.

4 .................................... for the meeting this evening?

5 Is it true that Sue........................................ abroad again?

6 She..................................... time to come to the board meeting.

7 Some people predict that poverty.......................................... 100 years from now.

0 14.2 Listen again and practise saying the sentences.

q 14.3 Listen to these sentences and practise the contractions in the future forms.

Complete these sentences with a suitable question tag.

1 You'll call me right after the meeting,. WQV'.t... ?

2 He won't be able to finish it by Thursday,.......................... ?

3 They won't place any more orders with us........................... ?

4 They'll look for another supplier instead,.......................... ?

5 She won't say anything until the contract is signed............................. ?


14.4 Listen and check your answers. Notice the falling intonation on the question tag. Then listen again and practise saying the sentences.

 

Tip |

You can use a question tag to involve the person you are talking to in the conversation. If you simply expect the person to agree with you (i.e., if you are not asking a real question), your voice goes down on the tag.


Telemarketing


 

q 14.5 As you listen to these extracts from four telephone conversations, tick the most appropriate reply a), b) or c).

1 a) If this is a sales call, I'm afraid I'm not interested.

 

b) Yes. I watch a lot of sport on TV, as a matter of fact.

c) Hold on, Raoul, I'll give you my neighbour's number.

2 a) No, I haven't got much time either.

 

b) I'm afraid I'm busy just now. Could you maybe call back tomorrow?

c) Sorry, she's not in.

3 a) Thursday or Friday afternoon might be easier.

 

b) I could call you back tomorrow.

c) Sorry to have troubled you.

4 a) Not at all.

 

b) Thank you very much.

c) Sorry, I really must go now.

Marcel Lacour is discussing his planned trip to Sardinia with Michel, his personal assistant. Complete the conversation with the sentences below.

Michel: Hello, Marcel. Have you got your trip planned yet?

Marcel: 5..............................................................................................

Michel: Sure. Are you still leaving on the 29th September?

Marcel:

Michel: Great idea. Always mix business with pleasure!

Marcel:

Michel: How are you going to get to Cagliari, by the way?

Marcel:

Michel: But the crossing lasts over three hours ...

Marcel:

Michel: Yeah, I suppose so. Have you made all the reservations?

Marcel:

Michel: Sure. I'll see to it immediately...

1 Don't know yet. Either I'll fly or take the hydrofoil.

2 I know. But Sogeta is very near Civitavecchia - that's where the hydrofoil departs from. If I fly, it'll take me almost as long to get to the airport!

3 No, I'm setting off on the 26th. Sogeta International wants me for a consultancy in Bracciano. And I'm definitely staying there for the weekend.

4 No, not yet. So if you could get me an early flight on the 26th, and then find out about accommodation for four nights in Bracciano ...

5 Well, most of it. Let me fill you in right now, OK? And maybe you'll be able to help me with a couple of things.

6 Yeah, that'd be nice, but I'll really need all the time there is to put the final touches to my presentation.

14.6 Listen and check your answers.

 

q Which three types of future forms can you find in the dialogue?


Language work

 

i Communication


Vocabulary

5 c) reserved 6 c) uninhibited 7 a) eloquent

2 ) persuasive

3 a) responsive

4 b) focused

3 4 5 6

eloquence fluency

hesitation (hesitancy) inhibition

persuasiveness (persuasion) responsiveness

8 sensitivity

9 succinctness clarity

NB: persuasiveness and persuasion are not synonyms. Use a good dictionary to establish the meaning of those words. While hesitancy and hesitation are sometimes regarded as synonyms, hesitation is much more frequent than hesitancy.

2 got our wires crossed

3 come straight to the point

4 are on the same wavelength

2

3 e

4 a

5 d

2 was at a loss for words

3 give me the low-down

4 air their views

5 dropped a hint

 

Writing

a) express the cauoo of something, tho reason for something

b)reinforce an idea, add informotion


 

   
2 tell 5 tell 8 tell
3 tell 6 tell 9 say
4 say 7 say say
   
2 tell 5 tell  
3 say 6 say  
4 told 7 told  

 

Language review

2 bush

3 purposes

4 grapevine

5 end... stick

6 head... tail

1 to be on the same wavelength

2 to put somebody in the picture

3 to come straight to the point

4 to get one's wires crossed

 

Sentences l, 4 and 5 use linkers correctly. Q Sample answers

3 Although (Even though) I knew I was wrong, I refused to admit it.

or

Despite the fact that I knew I was wrong, I refused to admit it.

6 I remained alert throughout the meeting in spite of my tiredness.

or

I remained alert throughout the meeting although I was tired.

Q Sample answers

1 to beat about the bush = to delay talking about the most important part of a subject

2 bearish = the stock market is said to be bearish when prices are expected to fall, and people sell a lot of shares as a result

3 to waffle = to talk a lot without making any clear or important points

4 a flop = a failure

5 scarcity = if there is a scarcity of something, there is not enough of it


answer

6 their not there

7 try nor tried

8 to nor for

9 talk nor talking

10 equipment nor equipments

11 creating nor create

12 with not for

Sample

From: [your name] Date: 15 September

MEMO

To: LTaite, Head of HR

I should like to attend a Communication & People Skills course organised by our local college. It would contribute enormously to my professional development and would ultimately benefit the whole department, as the main focus is on interpersonal skills. The course is from 7-15 Oct. and the fee is £520. Would I be able to get financial support from our Staff Development Scheme? Thank you for considering my request. [your initials]

Subject: Communication skills training course

2 PR 3 TQM

 

4 trade

5 advertising

6 marketing (NB: B2B = 'business-to-business' / B2B marketing = when a company advertises its products or services to other companies or to professional people, not to the general public.)

 

 

public relations (= the work of persuading people to have a good opinion of an organisation, company, etc).

4 NIC 5 PLC 6 USP

total quality management (= the management of systems in a company to make sure that each department is working in the most effective way and in order to improve the quality of the goods produced or services provided), newly industrialised country (= a country where the economy has recently changed from one based mainly on agriculture to one based on industry), product life cycle (= the four stages in the existence of a product: introduction, growth, maturity, and decline).

unique selling proposition (or unique selling point = a feature of a product that no other similar products have, used in advertising, etc, to try to persuade people to buy it).


 


 

2 International marketing Vocabulary


 

1 JIT

2 PR

3 PLC

4 USP

 

Writing


 


2 consumer (goods)

3 (market) position

4 competitive (advantage)

5 (buying) behaviour

6 mission (statement)

7 (product) design

8 shopping (malls)

9 (marketing) mix 10 target (marketing)

b) persuade d) differentiate

a) brand

b) logo

c) company b) customers


Their mailing list contains plenty of information and data so that they won't have any difficulty identifying the most appropriate recipients for the mailshots. Their competitors, however, still have to go through a specialist direct mail agency in order to reach potential customers, which costs them extra time and money. Every company must work hard in order to compete or even survive.

The government decided to introduce a quota with a view to limiting imports of textile products from India. They increased their competitiveness so that their market share would increase.

a) contrast idcao

b) express the cause of something.


8 d) image


9 10

a) gain

c) advantage

Language review

2 sales

3 management


 

3 it

4 a

5 fact

6 lot

 

8 in 9/

10 them

11 a

12 /


2 considering

3 enclose

4 arrange

5 require

6 contact

Sampl


Language review

3f 4b 5C 6e

2h 3d 4i se 6f


Igor Cutka

 

 

CEIMD brochure and poster

Dear Mr Cutka

With reference to ProfessorTrollerova's letter of 20 June, I would like to request an extra 5 copies of both your new brochure and poster. Please address them to:

Mr Ivan Gasperlin, Manager, Kommerz Bank Trubarjeva 47 1000 Ljubljana Slovenia

Thank you in advance. Best wishes I. Gasperlin

6 sound out

2 wake up to 4 cut down

3 turning/into 5 wrapped up

 

Writing

2 a) Nonetheless

3 a) However

4 c) On the other hand

5 c)Yet

a), b) and c) are true.

e

The company runs other funds that would have competed with the joint venture.

q Sample i

! answer


 



Date: 2015-12-11; view: 2033


<== previous page | next page ==>
Internationalmarketing 5 page | Building relationships
doclecture.net - lectures - 2014-2024 year. Copyright infringement or personal data (0.017 sec.)