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Internationalmarketing 5 page

 

a) Although b) However c) But d) Despite
a) photo b) picture c) scene d) sketch
a) imagine b) criticise c) think d) wonder
a) contradictory b) antagonistic c) consistent d) anticipated
a) adopt b) suit c) adapt d) change
a) final b) summary c) conclusion d) end
a) failure b) fault c) error d) mistake
a) Whether b) As c) If d) Since
a) gut b) human c) stomach d) heart

Language review

0 Complete the sentences with words or phrases from the box. Use each item

Referring words I

this it the latter the one theirs then there they their

1 Pete knew he'd be late for the meeting. But he eventually got... ...............................

-just to find out................................ .. had been cancelled!

2 She wasn't sure whether to do her MBA at Burlington College or Durham

Business School. Eventually she went for.................................. as it has a

distance learning option.

3 We want to allow our staff to do the job................................... are paid to do. We're

doing........................... .. by using technology to take the administration out of

people's jobs.

4 If staff want to order a new PC, they can select................................. they like

online, get............................ manager to review it and then send off the order

to the supplier.

5 She became Commercial Manager only last September, but she already

knew........................... that she would be able to initiate some sweeping

changes.

6 Our company seems too attached to traditional values, whereas
has always been innovative and forward looking.


12 Management styles


Writing

Linking ideas


0 Indicate what the words in italics refer to, as in the example.

• ManyfmuU^^ for managers with
international experience. Is it possible thatj^ey^are ignoring the potential
within their 2 own ranks?

• Women in the United States account for 49 per cent of middle management ranks, from which3 expatriates are typically chosen. But they 4 make up only 13 per cent of US managers sent abroad.

• A US organisation that seeks to promote women in business decided to study the question 5. Its 6 report, published this week, says women are being held back by preconceptions about their 7 willingness to travel and about how other nationalities will react to them 8.

Q Complete the following sentences with the best linker.

1 Our manager never shows any understanding if we let the work get on top of us and never encourages us. ^ËĐĐÄČŘÍ.. we don't rate him very highly as a manager.

a) In addition b) Since c) Consequently

2.. Sales have been going down for over a year, a new policy is

urgently required.

a) as b) although c) so

3 Many staff were unhappy with the way they were being managed.

.............................. , they were sent a questionnaire inviting them to assess



their managers.

a) As a result b) Owing to c) Besides

4 The different management styles within the team blended really well.

.............................. the project was completed to everybody's satisfaction.

a) Therefore, b) Due to c) Whereas

5 the project manager was off sick, there was little chance of

achieving much that week.

a) Consequently b) As c) In addition

6 The staff's high morale is the manager's empowering style.

a) therefore b) due to c) owing to

0 Cross out the two incorrect explanations.

The six correct linkers in exercise A are used to

a) reinforce an idea, add information

b) contrast ideas

c) express the cause or the result of something


12 Management styles |

 

 

Letters Of Q Read the letter of enquiry below and cross out the one sentence which does

enquiry not fit in.

 

Dunakeszi ut 127. H -1810 Budapest, Hungary

The Principal

Vernon Morgan College of English 11 Buccleuch Avenue Edinburgh EH4 7BG

 

30 August

 

Dear Madam or Sin

Our company is one of the leading suppliers of speciality chemicals to a wide range of industries in Eastern and Central Europe, where we have 12 branches. We therefore employ staff of many different nationalities.

With a view to increasing the efficiency of our operations, we wish to send a group of middle managers on executive language courses in the UK. We would like our staff not only to improve their communication skills, but also to further their knowledge of the kind of English needed in management and in the chemical industry.

One of our business colleagues has recommended your college as one of the best. Could you please let us have full details of your executive courses, such as term dates, fees and accommodation with host families. Good management looks after its existing clientele superbly and goes after markets offering the largest sales. Any other relevant details would be appreciated.

As we envisage sending 10 to 15 managers a year, we will naturally be looking for competitive offers and a lasting business relationship.

We look forward to your reply.


Yours faithfully,

 

0 Now write a suitable reply.

• thank TransChem for their enquiry and express interest

• briefly introduce the Vernon Morgan College of English (founded 20 years ago / high quality tailor-made language training for executives, etc.)

• mention the trainers and consultants (highly qualified / enthusiastic and professional / experienced in the field, etc.) and mention clients (AGROCHEM in Milan and Petrosur in Valencia)

• mention social programme (opportunity to mix with local business people)

• refer to enclosed prospectus

• offer 20% discount on course fees for first group (12% on subsequent groups - minimum of 10)

• close on an encouraging and optimistic note



 


Date: 2015-12-11; view: 1356


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