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Read the text and make up not less that seven questions of different types to it in a written form.

I work for a medium-sized, family-owned business. We offer specialized services to the construction industry. I personally specialize in lighting installations inside buildings. My background is in electrical engineering. I'm responsible for the initial contact with the client. I visit them at their offices and discuss their needs. My role is to talk to the architects and the developers, to try to persuade them of the importance of modern lighting design inside a building. I show them how it can create a good working atmosphere and add to a company's image. I explain our track record in this field and show them a portfolio of other lighting installations that we've done.

Once the initial contact has been made and the client is ready for a detailed proposal, I take a back seat for a while. Somebody else looks at the detailed specifications for the installation and then another colleague researches the cost of the labour and materials. Those two people work under me, and I supervise their work quite closely.

Finally our legal department draws up the proposal. I oversee the whole process and sign off the proposal before it's sent to the client.

There are a number of other people that I deal with on a day-to-day basis. We have an Office Manager who handles incoming calls, organizes my schedule and keeps on top of the filing and administration. And then outside the company I have close contact with the architects and with the project management team responsible for the whole construction.

I report to the Head of Business Development, and she reports directly to the CEO, so there are not many layers in the company and it's not at all bureaucratic.

My work is challenging, of course, because it involves both a sales function and a technical function - and every project is different. But the atmosphere in the office is great. It's very informal and I'm on first-name terms with everyone, even the CEO.

 

5. Write a profile of the company you work for using the information from the text above. You should include the following points:

    1. History, size and structure
    2. Main products / services
    3. Market
    4. Key numbers
    5. Trends and plans
    6. Your own job
  1. Complete the Zara company presentation with the words and phrases in the box. Translate the sentences containing the inserted phrases.

affordable business model consumer tastes continued expansion founder income industry standard prime locations state-of-the-art turnover

 

Zara, part of the Inditex Group, is one of the world's fastest growing retailers, with an innovative 1________________ that allows it to compete with quality brands but at much more 2________________ prices.

The 3________________of Zara, Amancio Ortega, opened the first Zara store in A Coruna, Spain, in 1975. It was a great success, and Ortega started opening more Zara stores in Spain. Working with computer expert Jose Maria Castellano they created 'instant fashions' - the company reduced the time from design to distribution to just 10 to 15 days. (The 4________________at that time was several months.) They used 5________________production



and warehousing procedures, and installed computerized inventory systems to link the stores to the factories. All of this meant that they were able to respond very quickly to changes in 6________________ . During the 1990s Inditex entered a steady stream of new markets, and by 2000 had covered most of Europe. Today, Zara is present in over 70 countries, with a network of 1,200 stores in 7________________in major cities.

For the whole Inditex Group (which includes Massimo Dutti, Pull and Bear, Bershka and other chains) annual 8________________ is around 10,000 million euros, with a net9________________ of about 1,000 million. The total retail area of the Group is approaching 2,000,000 square metres. As a measure of the company's success, market capitalization has increased by 200% since it was first quoted. Plans for the future include 10_______________ in the Asia-Pacific Region, and the opening of more 'Zara Home' stores, selling bedroom, bathroom and living room products.

 

7. Insert the correct modal verb into the gap and translate the sentences.

  1. … you play the piano? (ability)
  2. … I leave early, please? (permission)
  3. I … play the piano. (inability)
  4. … You give me a hand? (polite requests)
  5. We … go to France next year. (possibility)
  6. You … go until you have finished. (prohibition)
  7. You … take your shoes off in here. (obligation)
  8. You … drive so fast. (advice)
  9. What … we do now? (asking for advice)
  10. They … be discussing the company’s policy at the moment. (possibility)

 

  1. Complete the second sentence so that it has a similar meaning to the first sentence. Use the given word and other words to complete each sentence. You must use between two and five words, including the word given.

1 1 advise you to drive more slowly.

shouldYou....................................................................................................................slowly.

2 It would be a good idea for you to leave early.

better You .....................................................................................................................early.

 

3 Driving without headlights is forbidden.

drive You ...........................................................................................................headlights.

 

4 Let's go shopping in town.

about What .............................................................................................................in town?

 

5 It's possible that Ann is looking for a new job.

may Ann............................................................................................................a new job.

 

6 He will probably pass his driving test.

likely He......................................................................................................his driving test.

 

7 You are not allowed to leave until the exam has finished.

mustn'tYou .........................................................................................the exam has finished.

 

8 I'd better start saving for my summer holiday.

shouldI.............................................................................................for my summer holiday.

 

9 You mustn't take photos in the cathedral.

allowedYou.......................................................................................photos in the cathedral.

 

10 It wasn't necessary to get dressed up, so we didn't.

need We .....................................................................................................get dressed up.

 


Date: 2015-12-11; view: 718


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