Choosing a conference center

1 i 2 e 3 g 4 h 5 f 6 b 7 a

UNIT7

Starting up

A 1 d 2 a 3 b 4 c

Vocabulary

A 1 market research-b

Segment-c

Share-a

2 consumer behaviour-b

Profile-a

Goods-c

3 products launch-a

Life cycle-b

Range-c

4 sales forscast-b

Figures-c

Target-a

5 advertising campaign-c

Budget-b

Afency-a

B age:25+

Sex:male

Job:executive

Income level: $70,000+

Other products: Hugo Boss suits, Rolex watches, diving holidays in the Seychelles

Holidays in the Seychelles

Listening

7.2 1 campaign

2 people

3 messages

4 sales teams

5 want

6 when

7 price

8 profitable

7.3 1 orange mobile phones

2 she thinks moles communications are very interesting and that it was a great campaign in itself with a fantastic strap line.

3 ‘the future`sbright,the future`s orange`

7.4 1 an electrical goods manufacturer

2 if you boughe an appliance(explain this word),you were promised free flights.

3 sales went up.

4 they could`s keep up with the demand and they overspent on the prizes.

Reading B 1 a) Switzerland

b) Italy

c) Japan

d) China

2 a) the year that Ferraris created its marking department

b) the number of Ferraris sold in Switzerland

c) the year which d) refers to

d) the percentage of Ferraris sold to women

C 1 It didn`t have a marketing department-people seeing Ferraris in the street was enough

2 a) produce goods of the highest quality,beause people are buying goods on the basis of desire rather than need.

b) give your brand emotional quarities that match customer`s desires,thus creating and selling dreams

Laurage A 1 what does market niche mean?

2 how much does it coat?

3 why don`t you sell it?

4 when must it be finished?

5 did you go to the fair last week?

6 is you boss coming tomorrow?

Skill

7.5 1 2 T 3 T 4

7.7 1 yes

2 it has increased by two percent

3 over ￡1.2 million

4 ￡30,000

7.8 1 young Joo Chan

2 Korean

3 82 2 0735 8879

4 Friday 18^th

UNIT8

Vocabulary:

ExerciseA

1 estimate costs

2 forecast sales

3 do research

4 collect information

5 consider oprions

Exercise B

The most likely combinations are:

1 write a schedule, a plan , a report

2 rearrange a deadline , a meeting

3 meet a deadline

4 arrange a deadline, a schedule, a meeting

5 prepare a schedule , a budget a plan , a report

6 keep winthin a deadline , a schedule , a budget

7 implament a schedule , a budget , a plan, a report

C 1 meeting

2 budget

3 information

4 options

5 rearch

6 report

7 costs

8 budget

9 schedult

10 deadline

11 sales

Listening

8.2 1 achieve

2 deadline

3 tasts

4 timetable

8.3 1 climb the highest mountain on each of the seven continents

2 reasons of sponsorship

3 communication with the people that Rebecca was climbing with

8.4 1 The weather

2 Ungoreseen change in the economic climate

3 step back

Reassess the situation

Redefine one’s goal

4 knowing exactly what it is you want to achieve

Reading

1 h 2 e 3 g 4 f 5 b 6 a 7 c 8j 9 d 10 i

Language

Exercise B

1 c 2 a 3 b

Exercise c

1 hoping 2 expecting 3 planning

Skills

8.5 A a 6 b 1 c 5 d 4 e 2 f 3

B 1 clarfying

2 interrupting

3 clarifying

4 interrupting

5 clarifying

Unit9 Managing People

Listening: good managers

A

Observing understand the behaviour, the strengths and weaknesses of their staff

2. Listening learn about their staff’s problems.

Asking questions find out all the information they need to make the right decisions.

Speaking communicate their objectives clearly to all their staff.

B

Date: 2015-12-11; view: 1118