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Franchising: ask the right questions and you should be on the road to success in your venture, advises Michael ket.

Franchise operators seem to have a simple approach when it comes to recruiting - "Don't worry about what sort of work we're doing, just roll up your sleeves and gel down to it." Potential franchisees glancing through magazine advertisements could struggle to find out what line of business they are chasing because the wording is so vague.

It all seems to be a seller's market. Certainly the sector's profile - there are almost 680 franchise systems, operating in the UK - suggests business is booming. Figures released in the run-up to this week's Franchise Exhibition at the Wembley exhibition and conference centre show the industry is producing a turnover of £9 ½ billion a year and providing more than 326.000 jobs.

The initial start-up cost is now averaging £59,200 and the typical franchise is generating a turnover of almost £300,000 a year while 91% of franchises say they are making money.

It is impressive, but most of the large and reputable franchise operations complain they arc suffering from a shortage of "suitable applicants". More than 40% of franchisors say the biggest barrier to growth is a lack of franchisees they feel will make the grade.


1. It is simple to buy a franchise operation.


A Right Wrong Doesn't say


2. Advertisements for franchises don't always make it clear what kind of business is involved.


A Right Wrong Doesn't say


3. Franchising appears to be very successful in the UK.


A Right Wrong Doesn't say


4. Each franchise operation makes about £9 ½ billion a year.


A Right Wrong Doesn't say


5. The exhibition at Wembley provided around 326.000 jobs.


A Right Wrong Doesn't say


6. You would need just under £60,000 to start a franchise operation.


A Right Wrong Doesn't say


7. Franchises could grow faster if more money was invested in operations.


A Right Wrong Doesn't say




Points) Business documents. Choose the document the manager is referring to. Write in your answer into the box.


forms letters figures receipts post-it
copies invoices mail contracts questionnaires
memos report diagrams record trade journals


Whenever I have important to write, I usually draft them several times before finally sending them.




X 3 points) Business documents. Read the memo and note below. Complete the claim form. Write a word or phrase (in CAPITAL LETTERS) or a number on lines 1 - 5 in the box.


TO:Barbara Sinclair

FROM:Peter Rogers

DATE:25 May 2002

SUBJECT:Insurance Claim

Could you deal with this? It's our insurance claim, for the damage at the weekend. The insurance policy is in my name, and we bought the carpet for £300, although it will cost at least £500 to replace. Luckily our office carpets seem fine.



with compliments

Thank you for your recent phone call regarding flood damage in your photocopy room.

Could you please complete the attached form and return it to me as soon as possible.


Insurance Claim

NAME OF POLICY HOLDER: (1) __________


ITEM(S) TO BE REPLACED: (2) ___________

LOCATION OF ITEM(S): (3) ______________


CAUSE OF DAMAGE: (5) ______________

Date of damage: Sunday 19 May




X 2 points) Business documents. Read the text about the recruitment process and complete it with the words and expressions from the list. Write your answers (letters A, B, C, D or E) in the boxes.


A (1) of contract by one party of their (2) entitles the other party to (3) for (4) or, in some cases, to seek specific performance.In such circumstances, the contract may be (5) (in other words, it becomes invalid).


a: sue

b: contractual liability

c: damages

d: voided

e: breach




Date: 2015-12-11; view: 691

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