Tourism is the act of travel for mostly recreational or leisure purposes, and also refers to the services provided in support of this act.
The terms tourist and tourism were first used as official terms in 1937 by the League of Nations. Tourism was defined as travelling abroad for periods of over 24 hours. The term tourist was best defined by the World Tourism Organization. According to it tourists are people who “travel to and stay in places outside their usual environment for leisure, business and other purposes…”
Nowadays tourism is a service industry and has numerous tangible and intangible elements. Major tangible elements include transportation, accommodation, and other components of a hospitality industry. Main part of intangible elements refer to the purpose or motivation for becoming a tourist, such as rest, relaxation, the opportunity to meet new people and experience other cultures, or simply to do something different in one’s spare time and have an adventure.
The industry encompasses two areas: outbound and inbound tourism. Outbound tourism is what nearly every person is most familiar with. It involves travelling of people from their home city/ village to other provinces, territories or countries. For example, going to Hawaii is considered outbound tourism. At the same time, every country competes in a global market to attract tourists from Europe, Japan, the United States and plenty of other countries. In addition, each province and territory implements marketing campaigns aimed at attracting travellers from within its country to these areas. The tourists coming to your area from other places are called inbound tourists.
Tourism is vital for many countries because tourism dollars help to support the economy. Through taxes, for example, this money helps to develop and maintain countries’ infrastructure (highways and bridges), their education and health care systems, and other initiatives for which governments spend money. Some tourism dollars are used to help support and protect culture, art and heritage of a country. Many people are supported directly by tourism, but many more gain indirectly from the dollars spent.
Tourism has become an extremely popular, large-scale activity. The role of tourism in the world economy started to grow very quickly. According to the World Tourism Organization review of 171 countries tourism profits were worth $6.48 trillion in 2006 and there is no end in sight. Tourism is expected to become the world economy leader by 2010. That is why every country should be aware of its power and give it due attention.
III. Mind the letters a + r and a + re pronunciation :
a + r – [ : ]
a + re – [ ]
IV. Read the following sentences:
· Be aware of his care!
· Mark started marketing campaigns.
· A large part of this area is mine.
· His parents take care of park gardens every spare moment.
V. Give Ukrainian equivalents of the following:
the League of Nations; the World Tourism Organization; usual environment; transportation; accommodation; to encompass; outbound and inbound tourism; to compete in a global market; to support the economy; highways and bridges; to be supported directly; to gain indirectly; tourism profits; to be aware of
VI. Give English equivalents of the following:
відноситися до; заради відпочинку; численні видимі та невидимі компоненти; готельний бізнес; можливість зустрітися з новими людьми; у вільний час; приваблювати туристів; розвивати та підтримувати інфраструктуру країни; починання урядів; широкомасштабна діяльність; лідер світової економіки
VII. Fill in the correct word from the list, then make sentences using the completed collocations:
campaign to attract time industry market health outbound element official hospitality
VIII. Match and learn the synonyms:
A: spare, abroad, recreation, vital, due, global, purpose, to attract
B: crucial, universal, to draw, aim, appropriate, leisure, free, oversees
X. Complete the sentences using the words from the previous exercise (the first letter is given):
1. There are two areas in the travel industry: i…………… and o……………. tourism. 2. Our organization is d…………… supported by the hospitality industry, but there are thousands of people who gain i………… from the money received. 3. Both t…………. and i………….. elements are vital for any segment of tourism. 4. He is u……………… with m……………. tourist destinations of the world. 5. Any new tourism business involves the possibility of p……….. or l……………. 6. It is u………. for her to travel o………. her country. 7. Those elements are s………. and d………… at the same time.
XI. Put questions to the italicized words:
1. The terms tourism and travel are sometimes used interchangeably.
2. One of the earliest definitions of tourism was provided by the Austrian economist Hermann Von Schullard in 1910.
3. Tourism means something different for every person nowadays.
4. Wealthy people have always travelled to distant parts of the world.
5. They travelled mostly for leisure or recreational purposes.
6. People wanted to experience new cultures, to see great building or to taste new cuisine.
7. As long as the Roman Empire there were lots of popular coastal resorts for the rich.
3. are plenty hospitality components a in of there industry.
4. Europe tourists States every and to from countries Japan country the attract tries United other.
5. support the many tourism economy dollars of countries.
XIII. Translate into English:
1. Туризм, як галузь сфери послуг, складається з багатьох видимих і невидимих компонентів.
2. Люди подорожують переважно заради відпочинку (з ціллю відпочити). Дехто їде за кордон у справах, щоб зустріти нових людей, пізнати нову культуру та з іншими цілями.
3. Кожна країна, конкуруючи на світовому ринку, робить все можливе, щоб привабити якнайбільше туристів.
4. Прибутки від туристичної індустрії постійно зростають.
5. Туристична індустрія скоро стане світовим економічним лідером. Очікується, що вона зможе обігнати нафтову та машинобудівну промисловості ще до 2010 року.
XIV. Answer the following questions to the text:
1. What is tourism according to the League of Nations?
2. What is the definition of the word tourist?
3. What elements does tourism have nowadays?
4. What tangible elements do you know?
5. What intangible elements are there in the industry?
6. What are the two areas that the industry encompasses?
7. How can you explain the term outbound tourism?
8. What tourists are called inbound?
9. Why is tourism so vital for every country?
10. What are the prospects for growth in the industry?
XV. Use the prompts to make sentences, as in the example:
term tourism/ use/ 1937 - e.g. The term tourism was used in 1937.
term tourist/ define/ World Tourism Organization/ many years ago
travellers/ usually/ call/ tourists
tourism dollars/ use/ support/ economy/ in the future
many tourists/ attract/ Moscow/ last year
countries’ infrastructure/ improve/ tourism/ next year
XVI. Here are the answers of some tourists as to why they start a travel and what they find important in travelling:
Speak about three things which are important for you. What do you find worth (not worth) starting an adventure? Why?
XVII. Discussion of the text:
· Speak about the terms tourist and tourism.
· Discuss the difference between tangible and intangible elements in tourism.
· Explain the two areas: outbound and inbound tourism.
· Discuss the economic importance and growth of tourism.
XVIII. Read and translate the following text:
Travel and tourism provide services of all types for both inbound and outbound travellers, and have become one of the world's fastest growing industries. International travel and tourism is the world's largest export earner and an important factor in the balance of payments of most nations.
The market is increasingly diverse, covering not only traditional sunshine tourism and business trips but also many new types of travel that have developed in recent years. Tourism has become one of the world's most important sources of employment. It covers a wide range of jobs, including all branches of the travel industry, hospitality in hotels and restaurants, entertainment and recreation, as well as the tourist attractions in a particular region. Areas of work include Tour Operators, Travel Agencies, Tourist Boards and Tourist Information Centres, Transport Companies, Tour Guides, Tourist Attractions.
XIX. Choose the correct answer:
1. a. For many countries tourism is an important source of income.
b. Tourism is not an important factor in the economy of most countries.
c. The travel and tourism industry is no longer growing.
2. a. Travel and tourism means sunshine tourism and business trips.
b. Travel and tourism means more than sunshine tourism and business trips.
c. No new types of tourism have developed in recent years.
3. a. The travel and tourism industry provides services only for incoming travellers.
b. The travel and tourism industry provides services only for travellers who want to go abroad.
c. Travel and tourism provide services for both of the above types of people.
4. a. There are not many jobs in travel and tourism.
b. There are a lot of jobs in tourism but they are the same.
c. There are a lot of jobs in travel and tourism and of many types.