Arethe products comparable to yours?
Doyouoffer additional service with your product?
Market research figures out what customersbuy and whether theyare price sensitive. (if it isn’t a question, word order is direct)
Relative clause with “that”
They think that they have to cover all the expenses. = They think they have to cover all the expenses. (“that” is an object)
Businesses that must cover their costs increase prices. ≠ Businesses must cover their costs increase prices. (“that” is a subject)
Relative clause with “who”
People who are well paid are independent. Businessman who increases prices. (“who” is person or people)
“that” vs. “which”
Prices that are high don’t attract customers. (you can’t leave out relative clause without changing meaning of the main clause)
Company reduced prices, which were high. (meaning is the same)
7. Find main and relative clauses in following sentences.
1. Business owners often believe this is what they ought to do in a down economy.
2. Remember that consumers want to feel that they are getting their "money’s worth"
3. Most people are unwilling to purchase from a seller they believe to have less value.
4. They think that they have to cover all the expenses of people who work for them, the lease, etc. and this is the price to do all that.
5. Market research firms can explore your market and segment your potential customers in detail - by demographics, by what they buy, by whether they are price sensitive.
6. You also have to understand how much you need to mark up the product and how many you need to sell to turn a profit.
7. If so, you can use their pricing as an initial gauge, then, look to see whether there is additional value in your product; do you, for example offer additional service with your product or is your good of perceived higher quality?
8. Put “that”, “which” or “who” if it is necessary.
1. Business owners … want to cover costs should set up prices very carefully.
2. Do you know … demand for handmade has increased?
3. People … are price sensitive are always looking for sales.
4. People should know … they need.
5. The bottom line of the company … has increased lately… is 20 million euro.
6. The businesses … satisfy the customer’s needs profitably are successful.
7. The companies … turn a profit more than 20 000 dollars must pay more taxes.
8. The head of the company … was very smart person increased market share of our company.
9. They often forget … overhead costs … are included in the price.
10. We factored in all the costs … we should cover.
11. We worked with a market research company … we think is the best.
Chapter XXXVII
She saw Waddington every day, for he strolled up the hill to the Fanes' bungalow when his day's work was done; and so after a week they had arrived at an intimacy which under other circumstances they could scarcely have achieved in a year. Once when Kitty told him she didn't know what she would do there without him he answered, laughing:
"You see, you and I are the only people here who walk quite quietly and peaceably on solid ground. The nuns walk in heaven and your husband - in darkness."
Though she gave a careless laugh she wondered what he meant. She felt that his merry little blue eyes were scanning her face with an amiable, but disconcerting attention. She had discovered already that he was shrewd and she had a feeling that the relations between herself and Walter excited his cynical curiosity. She found a certain amusement in baffling him. She liked him and she knew that he was kindly disposed toward her. He was not witty nor brilliant, but he had a dry and incisive way of putting things which was diverting, and his funny, boyish face under that bald skull, all screwed up with laughter, made his remarks sometimes extremely droll. He had lived for many years in outposts, often with no man of his own colour to talk to, and his personality had developed in eccentric freedom. He was full of fads and oddities. His frankness was refreshing. He seemed to look upon life in a spirit of banter, and his ridicule of the Colony at Hong-Kong was acid; but he laughed also at the Chinese officials in Mei-tan-fu and at the cholera which decimated the city. He could not tell a tragic story or one of heroism without making it faintly absurd. He had many anecdotes of his adventures during twenty years in China, and you concluded from them that the earth was a very grotesque, bizarre and ludicrous place.
Though he denied that he was a Chinese scholar (he swore that the Sinologues were as mad as march hares) he spoke the language with ease. He read little and what he knew he had learned from conversation. But he often told Kitty stories from the Chinese novels and from Chinese history and though he told them with that airy badinage[1] which was natural to him it was good-humoured and even tender. It seemed to her that, perhaps unconsciously, he had adopted the Chinese view that the Europeans were barbarians and their life a folly: in China alone was it so led that a sensible man might discern in it a sort of reality. Here was food for reflection: Kitty had never heard the Chinese spoken of as anything but decadent, dirty and unspeakable. It was as though the corner of a curtain were lifted for a moment, and she caught a glimpse of a world rich with a colour and significance she had not dreamt of.
He sat there, talking, laughing and drinking.
"Don't you think you drink too much?" said Kitty to him boldly.
"It's my great pleasure in life," he answered. "Besides, it keeps the cholera out."
When he left her he was generally drunk, but he carried his liquor well. It made him hilarious, but not disagreeable.
One evening Walter, coming back earlier than usual, asked him to stay to dinner. A curious incident happened. They had their soup and their fish and then with the chicken a fresh green salad was handed to Kitty by the boy.
"Good God, you're not going to eat that!" cried Waddington, as he saw Kitty take some.
"Yes, we have it every night."
"My wife likes it," said Walter.
The dish was handed to Waddington, but he shook his head.
"Thank you very much, but I'm not thinking of committing suicide just yet."
Walter smiled grimly and helped himself. Waddington said nothing more, in fact he became strangely taciturn, and soon after dinner he left them.
It was true that they ate salad every night. Two days after their arrival the cook, with the unconcern of the Chinese, had sent it in and Kitty, without thinking, took some. Walter leaned forward quickly.
"You oughtn't to eat that. The boy's crazy to serve it."
"Why not?" asked Kitty, looking at him full in the face.
She began to eat it coolly. She was seized with she knew not what spirit of bravado. She watched Walter with mocking eyes. She thought that he grew a trifle pale, but when the salad was handed to him he helped himself. The cook, finding they did not refuse it, sent them some in every day and, every day, courting death, they ate it. It was grotesque to take such a risk. Kitty, in terror of the disease, took it with the feeling not only that she was thus maliciously avenging herself on Walter, but that she was flouting her own desperate fears.