Grammar: Word order in questions and in complex sentences. Question vs. relative clause
| Are the products comparable to yours?
Do you offer additional service with your product?
Market research figures out what customers buy and whether they are price sensitive. (if it isn’t a question, word order is direct)
| Relative clause with “that”
| They think that they have to cover all the expenses. = They think they have to cover all the expenses. (“that” is an object)
Businesses that must cover their costs increase prices. ≠ Businesses must cover their costs increase prices. (“that” is a subject)
| Relative clause with “who”
| People who are well paid are independent. Businessman who increases prices. (“who” is person or people)
| “that” vs. “which”
| Prices that are high don’t attract customers. (you can’t leave out relative clause without changing meaning of the main clause)
Company reduced prices, which were high. (meaning is the same)
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7. Find main and relative clauses in following sentences.
1. Business owners often believe this is what they ought to do in a down economy.
2. Remember that consumers want to feel that they are getting their "money’s worth"
3. Most people are unwilling to purchase from a seller they believe to have less value.
4. They think that they have to cover all the expenses of people who work for them, the lease, etc. and this is the price to do all that.
5. Market research firms can explore your market and segment your potential customers in detail - by demographics, by what they buy, by whether they are price sensitive.
6. You also have to understand how much you need to mark up the product and how many you need to sell to turn a profit.
7. If so, you can use their pricing as an initial gauge, then, look to see whether there is additional value in your product; do you, for example offer additional service with your product or is your good of perceived higher quality?
8. Put “that”, “which” or “who” if it is necessary.
1. Business owners … want to cover costs should set up prices very carefully.
2. Do you know … demand for handmade has increased?
3. People … are price sensitive are always looking for sales.
4. People should know … they need.
5. The bottom line of the company … has increased lately… is 20 million euro.
6. The businesses … satisfy the customer’s needs profitably are successful.
7. The companies … turn a profit more than 20 000 dollars must pay more taxes.
8. The head of the company … was very smart person increased market share of our company.
9. They often forget … overhead costs … are included in the price.
10. We factored in all the costs … we should cover.
11. We worked with a market research company … we think is the best.
Date: 2014-12-28; view: 1422
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