READING

1. Brazil

2.Indonesia

3.Italy

4.Japan

5.Korea

6.Mexico

7. Turkey

8.the U.K.

9.the U.S.

1.Have you ever tried any foods from part A? What were they like?

2.What foods from other countries have you tried? Did you like them?

A Listen to the recording. You will hear three conversations about unusual foods. Check (v) the food each person tried.

What they tried Liked it?

В Listen again. Did the people like the foods? Circle Yes or No.

LEVEL 4

(choose one – any you like)

Task 9. What is the national dish of your country that might be unusual to foreign visitors? Write a story (true or made up) about the origins of your national dish.

Task 10. Make up a dialogue with your partner. Discuss the unusual food that you have ever tried. Make use of the following:

• Have you ever tried any unusual foods or drinks? Did you like them?

• What unusual foods would you like to try? Why?

• What foods from your country might be unusual to foreign visitors?(see the presentation “National Cuisine”.

"I once tried..., and it was pretty strange.” "I tried that once, too. Actually, I liked it a lot."

READING

The number of new products that come onto American market every year is overwhelming. Actually most of these products are not rely new but adaptations. This means that they are existing items to which an addition of modifications has been made. Very few of these are really innovations, or original. For example, a transistor radio is an adaptation, but radio itself, television, the electric razor, the refrigerator – each an innovation.

A large proportion of innovations and adaptations are manufactured and marketed by small sale manufactures. In many cases, the new product is the basis of the new business. It is believed that the product is wanted or needed, and business was formed to market this one item. In some cases, there is a patent to help ensure success. Too often, however, research and testing have not been adequate and the market has not been studied carefully.

In the case of large scale producers, there is usually more market research and testing. But there is no sure success. In many cases, however, much time and money are saved by stopping what might have been a sure failure. Unsound pricing, inadequate promotion and poor selling methods may rob a promising new product of success, also. In general, less than one-fifth of all new products turn out to be profitable.

COMPREHENSION QUESTIONS:

1. Explain what an adaptation of existing product is.

2. What is an innovation?

3. What are examples of adaptation and innovations?

4. Why do you think many products are manufactured and marketed by small companies?

5. Explain why a patent might help the success of a new product?

6. What are some of the reasons for the failure of a new product?

7. In what way can market research save time and money on product development?

Date: 2014-12-28; view: 979