Industry Association

In town there are nine ordinary pubs, seven cafes and nine restaurants. There is another sports venue, but it's just a normal bar where there is established a couple of slot machines and a dartboard and four TVs are hung on the wall.

My Sports Cafe will be located at the bottom of the "restaurant street". We do not have any direct competitors, because our concept is so different from other restaurants and cafes.

The other cafes in the area, we do not consider as competitors but as collaborators, as we say: The more life in the streets the better for everyone.

Restaurant, café and pub owners have good cooperation in the city and they acknowledge that the higher the standard the industry has in the city, the more people will come and put money in the till.

They welcome Raymond's Sports Café.

Life cycle

The concept of theme cafes / bars are quite new in the country, but has already proven a success in the U.S.. We are sure that the idea will take off here as well.

Market Description

Based on my years of working as a waiter, I know that young people want a little more than just drinking a coke or a cup of coffee with friends. Today's youth need activities no matter where they are and they will get activity at my sports cafe.

Who are the customers?

Our core area is the entire city, but we have plans to organize contests and other activities where sports associations from the surrounding major cities we be a part of the activities. If we do this it will be possible that young people from surrounding municipalities also will establish a relationship with the Sports Cafe.

Realistic number of customers

Because of the great news value, our continuous marketing and close contact sport, we expect a full house most of the week. The café can accommodate 150 persons.

• From Monday to Wednesday, we expect 60% occupancy with a replacement of the

audience 2 times.

• Thursday Sunday 80% occupancy with the replacement of customers 3 times.

We expect that each customer uses 140 per visit. This corresponds to four / five objects or an object and menu.

Strengths and weaknesses of competitors

None of the other cafés and bars is working with a consistent theme, so we are special and alone with this concept. You could copy our concept, but the will always be number two of sports cafes.

Competition Parameters

Cafe customers want good or exciting experiences and good food and drink at reasonable prices.

That is what we will provide them. We must ensure that our customers get a good experience each time they are in our Sports Cafe. If customers can not say COOL or GREAT when they leave, we have not done well enough.

Market opportunities

To meet outside the home at a cafe or restaurant is never outdated. The framework of this meeting may be trivial, what is happening in this country today. We therefore see great opportunities in the sports theme cafes as sports and cafes have a universal attraction to especially young people.

Date: 2016-01-14; view: 465