Threats that can destroy opportunities

The greatest threats we can see will come from satellite TV companies. If they raise prices to astronomical heights to use their signals, we have to opt out of this. We will then have to think very creatively to create the same intensive sports coverage.

Sales & Marketing

We have a Sports Cafe which buzzes with life and experiences in sport. We must in our marketing strike the same action packed style that characterizes our product.

Our primary media will be local radio, which we will use both to bring ordinary commercial spots and to make the local radio station broadcast from the café when we have special events. At every major sporting event be it international, national or local, we will make special evenings.

Sports event need not be well known in this country before we will create a special event. Super Bowl in the U.S., the Latin American football championship, Sumo Wrestler Championship in Japan or Jitterbug Championship in Spain will be good reasons for a special evening.

At these event evenings / days / weeks will offer local cuisine and imported beers and souvenirs, contests with great prizes and live TV from the event. Every event, large or small, will have its own spot on the radio.

By frequently changing event Sports Cafe appear as a dynamic place, even if every event is built around the same concept.

Twice a year we will organize our own sporting event for example. This could be indoor soccer or street basketball for customers from the city's other cafes and bars. As support for the massive radio advertising will be produced posters, where events of a quarter at a time will be published.

PR at opening

Raymond's Sports Cafe plans to open with a big bang. We plan to have national top players to attend, the local players from the national league works as waiters, parts of the pedestrian street will be turned into a beach volleyball court, local radio broadcasts live throughout the opening weekend, cyber darts competition with a sports cafe in the U.S. and many more wild things.

We have allocated 60,000 for opening weekend.

Editorial coverage in newspapers

Besides our local opening event will we market ourselves across the country by making reginal newspapers interested in our unique sports cafe concept. We believe we are the first in the country that have this unique concept.

We also have plans to franchise the concept to other locations in the country. We have made contact with a freelance journalist who stands for our press contact.

Organizing The Company

Company name / address / tel / fax / e-mail:

Raymond’s Sports Cafe, 67 Vitthal Street,Mumbai

Tel: 33 77 66 99

The company will be started as a personally-owned sole proprietorship because it is the simplest way to get started on. Later I will consider whether the company will be converted into a limited company.

Accounting

We have decided to hire a freelance bookkeeper from the beginning. We will in the café have a strong need for control of economy and administration, as many invoices will come into circulation daily.

Furthermore, there is a huge coordination work in organizing our events and press work which the administrative freelancer and my self will take care of.

Business Policies

• Our prices will always stay at a reasonable level

• We only have cash sales

• Via the café’s electronic membership card certain groups and individuals achieve either 5, 10 or 15% discount.

o Sales for over 500 per month trigger 5% discount over 1.000 trigger a 10% discount

and over 1.500 15% discount.

• We want 60% of our staff to be under 30 years and evenly divided between men and

women.

• Salaries should be slightly above average and we will take appropriate incentives to

increase the incentive to work at the cafe.

Premises

Great Street No. 17 at the end of the pedestrian street have been vacant for six months and I have the option to rent the 300 m2 room.

Establish Budget

Because of the huge investments that have been developed separate budgets for each of the three main investments. The total budget figure is to be transferred to capital budget.

1) The renovation of the room: 98.000

2) Production equipment: 525.000

3) New furniture: 51.000

Date: 2016-01-14; view: 517