I will start the city's most entertaining sports cafe with seating for 150 people. It's packed with the latest technology so you can experience everything in sport from the segregated monitors at each of the 40 tables.
I use a proven café concept from the U.S. as a starting point and here the concept has existed for several years.
Realistic number of customers
Because of the new concept in this part of the country, our continuous marketing and my close contact with the neighbourhood’s football club we expect a full house most of the week. The café can accommodate 150 persons.
• From Monday to Wednesday, we expect 60% occupancy with a replacement of the
audience 2 times.
• Thursday - Sunday 80% occupancy with the replacement of customers 3 times.
We expect that each customer uses 140 of the national currency per visit. This corresponds to four / five drinks or a drink and a menu (one unit of the national currency is app 5 US$).
Price of product / service
We aim at a moderate price policy. A meal should be at the same level as Pizza Hut and the same for drinks.
• Drinks: average contribution margin 70%
• Food: average contribution margin 65%
• Sports effects: average contribution margin of 75%
Owner
The Company is a privately owned company that is founded by Raymond Rede. I am a trained waiter and have served as such for many years at prominent restaurants and the last year I have been manager of a major restaurant. I am 40 years and have played professional football in the local club. I am today a part of the marketing team of the club.
Economy:
Five years ago I decided that I at one time would have my own cafe. So today I have saved 200,000 in a start up account in the bank. I have received commitments from three people who are willing to stand surety each for 20,000. Furthermore, I have a condominium with some equity.
Business Concept
The company's philosophy
The purpose of my sports cafe is to ensure that customers get real fun and good experiences when they use their leisure time in the cafe.
Elevator speech / Sales Presentation
I have the city's most entertaining sports cafe with seating for 150 people. It's packed with the latest technology so you can experience everything in sport from the segregated monitors at each of the 40 tables. We have specially trained staff to serve our menus and drinks at reasonable prices. Here is my card, permitting a free drink for you and a companion.
The needs which the company will cover customer
The Sports Café covers the need for human interaction for the 20- 30 year olds in an environment of action, music and TV tuning.
What is special about this company compared to competitors
Raymond's Sports Café is the first eventful cafe in town and the owner will have close contacts with the city's sports life – and then the customers.
Measurable Objective
• There must be a contribution margin from food at 68%.
• There must be contribution margin at 70% for drinks
• Every second months must have a special event, causing the media interest