Evaluation of investment attractiveness

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Evaluation of investment attractiveness

Investment attractiveness of the company - is a complex concept that is the result of interaction of all elements of the financial relations of the enterprise, determined by a combination of production and economic factors and is characterized by a system of indicators that reflect the presence, location and use of financial resources.

Analysis of financial condition of a company is a necessary step for planning and forecasting financial improvement of companies. In the analysis of investment attractiveness manager receives a fixed amount of the main and the most informative parameters that give an objective and accurate picture of financial situation.

The source of information to determine the investment attractiveness of companies are accounting, financial and statistical reports of the company. The basic financial statements used in the analysis - standard form of quarterly and annual reporting:

- "Balance sheet" (Form 1);

- "Report on the financial results" (Form 2);

- "Report on cash flows" (Form 3).

Based on a careful study of these statements financial manager may provide sufficiently detailed evaluation of a company:

- As potential target of funds investment;

- As a potential borrower;

- As a potential source of dividends for shareholders;

- As a source of revenue for the board.

Based on the above reports various indicators of their activities and financial position can be determined. These indicators are the tools of financial analysis.

The whole number of indicators are usually grouped based on their fundamentals, according to those aspects of the activity or condition that they reflect. For detailed and comprehensive assessment of investment attractiveness of a company the following groups of indicators are used:

1) liquidity indicators that measure the company’s capabilities of paying the debt;

2) indicators of solvency and financial stability that characterize coverage of loan funds;

3) profitability (ROI - return of investment) that measure profitability, invested in venture funds and used equipment;

4) indicators of business activity.

Methods of assessing the investment attractiveness of a company are listed in Annex A.

Date: 2014-12-22; view: 1578