CASE STUDY: Strategic Management

TITLE: Woodford as Prometheus: Olympus's Traitor or Hero?

RESEARCH DOMAIN: Strategic Management

RESEARCH QUESTIONS: What have we learn from the Olympus Scandal 2011?

RQ1: what is current strategic predisposition of the company under investigation: WHAT part

1. identification of company’s weak and strong points (external/internal perspectives);

Do analysis by using the following matrices: PESTEL analysis, Porter’s Diamond Model, Market analysis (industry life cycle), Porter’s Five Forces Framework,

Competitor analysis, Distinctive core competencies using the VRIN framework, Porter’s Value chain.

2. identification of company’s current strategy (corporate, business, and functional strategies);

3. identification of the company’s current business policies; - введи в поиске «policy». Что-то видел такое.

4. identification of the company’s current performance;

RQ2: what are your strategic recommendations on how to turn the weak points into strong ones: SO WHAT part

RQ3: Who is ex-Olympus CEO, Mr. Michael Woodford, a hero or a traitor?

1. Was the behavior of the former Olympus’s CEO Michael Woodford ethical according to your opinion? Why? Why not? Who is Woodford: Hero or Traitor? Justify your opinion

2. Was the behavior of the top management of the Olympus company ethical according to your opinion? Why? Why not? Justify your opinion

3. What does the Olympus scandal tell us about corporate strategy and corporate culture?

4. Do you believe that the situation regarding the Olympus scandal is the typical feature of the Japanese corporate culture only? Why? Why not? Justify your opinion

5. Woodford campaigning to unseat the board and get his old job back at the head of his own team; if you are in the position to make a decision, would you employ Woodford as a new CEO of the Olympus in the given circumstances? Why? Why not? Justify you opinion

6. If you are in the position to make a decision, would you employ Woodford as a CEO of your own large internationally successful MNE? Why? Why not? Justify your opinion

7. What strategies you suggest to solve the issues of the Olympus scandal 2011? Justify your opinion

INFO BLOCK 1: CASE STUDY DATA: Olympus Corporation’s Financial Results for the Fiscal Year ended March 2011 (see the separate file)

Date: 2015-01-29; view: 1065