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MILITARY METAPHORS: BUSINESS AS WARWe use a lot of military metaphors to describe the day-to-day operations of business. Complete the texts by inserting the words in the boxes.
arsenal attack blitz campaign inroads invade mobilize tactics troops weapons Weve been making successful (1) into their market share for 18 months, and now is the time for a change of (2) . Were going for a frontal (3) .. We have an excellent product, and if we use all the (4) . in our (5) , we should be able to convince consumers of this fact. We will (6) . all our resources and launch a media (7) . This will be the most expensive (8) . in our history. We have also recruited twenty new sales reps and we are going to send our (9) .. into the field, to (10) .. their market.
We are going to dig in and defend our (1) . This is a suicide (2) . by our competitors. They probably expect us to (3) . ., and a small price cut wont (4) them. We have enough cash reserves to win a price (5) . , so I suggest that we cut our price by 20% immediately. The best form of (6) is attack. Youll see, theyll (7) .. within two weeks. This is a (8) .. theyre going to lose. There is no way they are going to (9) .; our market.
fight counter-offensive join forces raid After striking the first blow with their unsuccessful dawn (1) .. last month, Wright & Bergkamp have now launched a takeover bid for their High Street rivals Mersons. A fierce (2) is expected for control of the electronics retailer. For Mersons chairman David Adams, the bid came as no surprise: Theyve been (3) . our shareholders with propaganda for weeks, but they wont succeed. Were ready for (4) .. and were going to (5) . them all the way. Indeed Mersons have already launched their (6) .. , issuing a press release which questions some of Wright & Bergkamps accounting methods. Yet City analysts suggested yesterday that the (7) ..s hostile bid is likely to succeed unless Mersons (8) with another retailing group.
Date: 2015-01-12; view: 2886
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