Learning Outcomes

Participants will achieve :

• The ability to understand Project Management Principals, Themes and Tools & Techniques to create and manage ideas into business reality.
• The ability to apply these approaches to real life case study situations in any sector.
• Comprehension of the roles & responsibilities of professional project managers.

Participants should demonstrate application, understanding, learning in demonstrating the following:

• Definitions and Terminology- Terms of Project Management and the strategy behind it.
• Using the Appropriate methods to initiate, plan, execute, monitor, control and close projects
• Develop the Project Vision, Mission and Goals and Objectives: Integrating the Project Plan with the Organisation.
• Plan the Project: Importance of Scope, Time, Cost, Quality, Risk and Resourcing to the overall project.
• MS Project or similar as a tool to document, control and track project progress

The student should demonstrate application of project fundamentals, including:

· Initiation of a project,

· Planning

· Execution and development of a project plan, including all the planning processes

· Closing of the project

· Management of issues and risks during the project life cycle as per Monitoring and Controlling

BIBLIOGRAPHY (INDICATIVE)

Recommended Reading

· Slides

· PMBOK® Guide, 2012. Project Management Institute (PMI), USA

• IPMA ICB version 3 (provided on PDF)

· Handbook of Project Management, J Rodney Turner, McGraw Hill,

· Investment Logic Mapping (PDF provided)

· PMI® Code of Professional Practice ( www.pmi.org)

Recommended www

Association for the Advancement of Cost Engineering International www.aacei.org

Books from the Project Management Institute, URL: www.pmibookstore.org/ Project Management Institute, to download a copy of the PMBOK®: www.pmi.org/ Association for Project Management, United Kingdom Body of Knowledge: www.apm.org.uk International Project Management Association (IPMA) Competence Baseline: www.ipma.ch http://www.projectmagazine.com/ http://www.gantthead.com/

http://www.projectconnections.com

http://www.allpm.com/ http://www.primavera.com/

http://www.welcom.com/

http://maxwideman.

International Marketing

MODULE SUMMARY

This module would enable the students to appreciate that for many established organisations, the only significant growth opportunity is through international trade but that success in a domestic market does not guarantee success abroad. The module would also help them understand the breadth and depth of international marketing issues at both a strategic and operational levels and the full range of interdependent issues which have to be managed simultaneously. While dealing with international projects they would learn to apply appropriate international marketing approaches to a range of business issues/situations. The module highlights the need to understand the rationale for, and drivers of, the internationalisation or globalisation of business and in this context to appreciate the distinction to be made between domestic, international, multi-domestic and global business orientations; apply objective and robust methodologies to questions of foreign market opportunity selection and risk analysis and be able to make recommendations; critically evaluate the appropriateness of different market entry options for specific business situations, and be able to select the most appropriate form of representation in foreign markets; recognise the influence of cultural differences on marketing communications and other issues of standardisation versus adaptation of products and services across several markets.

The assessment is based on an assignment on questions related to a real life international marketing case study.

Aims

The aims of the module are to:

· appreciate that for many established organisations, the only significant growth opportunity is through international trade but that success in a domestic market does not guarantee success abroad

· understand the breadth and depth of international marketing issues at both a strategic and operational levels and the full range of interdependent issues which have to be managed simultaneously

· apply appropriate international marketing approaches to a range of business issues/situations especially international projects.

Date: 2015-01-12; view: 846